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2009-12-03 11:50:00

BOSTON, Dec. 3 /PRNewswire/ -- Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers, today announced that it has collaborated with BETC Euro RSCG to measure the Evian Roller Babies advertisement and compare it against the top-performing ads in online video. Utilizing its patented technology and unique True Reach(TM) methodology, Visible Measures was able to accurately measure the total online viewership for Roller...

2009-10-26 06:00:00

PLANO, Texas, Oct. 26 /PRNewswire/ -- With $5 million on the table for the top three spots in USA Today's annual Super Bowl Ad Meter, Doritos tortilla chips - the bold, intense snack brand within PepsiCo's Frito-Lay division - today announced a last call for entries in this year's Doritos "Crash the Super Bowl" challenge. Fans have only two remaining weeks to get in on the action and submit homemade ads that share their love for Doritos, before submissions officially close on November...

2009-09-21 09:25:00

LOS ANGELES, Sept. 21 /PRNewswire/ -- TBWA\Chiat\Day Los Angeles today announced the promotion of Erica Hoholick to the position of Managing Director for the Pepsi account. In addition, TBWA\Chiat\Day announced the appointment of Mark Hansen to the role of Group Account Director for Gatorade and Peter Bracegirdle joins as Group Account Director for Mars. "Erica has been a tremendous force in acquiring and growing business for the agency and it is a real pleasure to announce her well...

2009-09-10 04:00:00

PLANO, Texas, Sept. 10 /PRNewswire/ -- After shocking the world earlier this year at Super Bowl XLIII when its consumer-created Super Bowl ad took the number one spot in USA TODAY's annual Super Bowl Ad Meter, the Doritos brand today announced it will once again turn over complete control of its Super Bowl air time to consumers, but is raising the stakes like never before. The brand will air three consumer-created :30 Doritos spots during the Super Bowl XLIV broadcast and give the...

2009-08-31 06:00:00

PLANO, Texas, Aug. 31 /PRNewswire/ -- As one of the leading consumer brands to successfully cross over into the world of video games, Doritos tortilla chips - a flagship snack brand within PepsiCo's Frito-Lay division - today announced it will once again offer the creative opportunity of a lifetime to video game lovers with the chance to design a new Xbox LIVE(R) Arcade game. Today marks the return of "Unlock Xbox," a ground-breaking video game design contest that puts the creative...

2009-06-24 12:14:00

Sole Gold Medal Award For Radio Ads Given To DeVito/Verdi For NTRA Commercials NEW YORK, June 24 /PRNewswire/ -- For the third time in five years, a thoroughbred raced home with a top lion at the prestigious International Advertising Festival in Cannes. "And They're Off," the celebrated radio advertising campaign for the National Thoroughbred Racing Association, was awarded the sole gold medal award yesterday by the judges at the 56th annual awards show known as the Cannes Lions. The...

2009-04-21 16:07:00

- Come celebrate 50 years of the advertising industry with us - one decade at a time; register today at www.clioawards.com for $99 room rates at the Hard Rock Hotel & Casino, Las Vegas - NEW YORK, April 21 /PRNewswire/ -- The CLIO Awards, one of the world's most recognized international advertising and design competitions, has witnessed much advertising history since its inception in 1959. To celebrate its monumental 50th Anniversary, the 3-day CLIO festival will not only feature 5 new,...

2009-03-27 07:00:00

- Wieden will receive the CLIO Lifetime Achievement Award on Wednesday, May 13, at the Hard Rock Hotel & Casino in Las Vegas - NEW YORK, March 27 /PRNewswire/ -- The CLIO Awards, one of the world's most recognized international advertising and design competitions honoring creative excellence and innovation in the industry, will present Dan Wieden, Co-Founder and Chief Executive Officer of Wieden+Kennedy (W+K), with the Lifetime Achievement Award on May 13 during the 50th Anniversary CLIO...

2009-02-06 16:12:00

Shops also Score high in TiVo and Nielsen IAG Research NEW YORK, Feb. 6 /PRNewswire-FirstCall/ -- Omnicom Group Inc. (NYSE: OMC) agencies captured seven of the top 10 spots, including five of the top six, in the Super Bowl Ad Meter conducted by USA Today in conjunction with Consumer Opinion Service and Shugoll Research. The seven top ten spots included Budweiser's Clydesdale Circus and Clydesdale Stick, Bud Light's Meeting and Cars.com's David Abernathy, all by DDB Worldwide; Doritos'...

2009-02-05 11:33:00

RESTON, Va., Feb. 5 /PRNewswire-FirstCall/ -- comScore (Nasdaq: SCOR), a leader in measuring the digital world, today released the results of its annual Super Bowl surveys, one conducted prior to the game (1,003 U.S. Internet users surveyed on Jan. 26-27, 2009) and one conducted after the game (1,042 U.S. Internet users surveyed on Feb. 3-4, 2009), to understand people's expected and actual behaviors on game day, as well as their attitudes with respect to the Super Bowl advertisements....


Word of the Day
vermicular
  • Like a worm in form or movement; vermiform; tortuous or sinuous; also, writhing or wriggling.
  • Like the track or trace of a worm; appearing as if worm-eaten; vermiculate.
  • Marked with fine, close-set, wavy or tortuous lines of color; vermiculated.
  • A form of rusticated masonry which is so wrought as to appear thickly indented with worm-tracks.
This word ultimately comes from the Latin 'vermis,' worm.
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