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2009-08-31 06:00:00

PLANO, Texas, Aug. 31 /PRNewswire/ -- As one of the leading consumer brands to successfully cross over into the world of video games, Doritos tortilla chips - a flagship snack brand within PepsiCo's Frito-Lay division - today announced it will once again offer the creative opportunity of a lifetime to video game lovers with the chance to design a new Xbox LIVE(R) Arcade game. Today marks the return of "Unlock Xbox," a ground-breaking video game design contest that puts the creative...

2009-06-24 12:14:00

Sole Gold Medal Award For Radio Ads Given To DeVito/Verdi For NTRA Commercials NEW YORK, June 24 /PRNewswire/ -- For the third time in five years, a thoroughbred raced home with a top lion at the prestigious International Advertising Festival in Cannes. "And They're Off," the celebrated radio advertising campaign for the National Thoroughbred Racing Association, was awarded the sole gold medal award yesterday by the judges at the 56th annual awards show known as the Cannes Lions. The...

2009-04-21 16:07:00

- Come celebrate 50 years of the advertising industry with us - one decade at a time; register today at www.clioawards.com for $99 room rates at the Hard Rock Hotel & Casino, Las Vegas - NEW YORK, April 21 /PRNewswire/ -- The CLIO Awards, one of the world's most recognized international advertising and design competitions, has witnessed much advertising history since its inception in 1959. To celebrate its monumental 50th Anniversary, the 3-day CLIO festival will not only feature 5 new,...

2009-03-27 07:00:00

- Wieden will receive the CLIO Lifetime Achievement Award on Wednesday, May 13, at the Hard Rock Hotel & Casino in Las Vegas - NEW YORK, March 27 /PRNewswire/ -- The CLIO Awards, one of the world's most recognized international advertising and design competitions honoring creative excellence and innovation in the industry, will present Dan Wieden, Co-Founder and Chief Executive Officer of Wieden+Kennedy (W+K), with the Lifetime Achievement Award on May 13 during the 50th Anniversary CLIO...

2009-02-06 16:12:00

Shops also Score high in TiVo and Nielsen IAG Research NEW YORK, Feb. 6 /PRNewswire-FirstCall/ -- Omnicom Group Inc. (NYSE: OMC) agencies captured seven of the top 10 spots, including five of the top six, in the Super Bowl Ad Meter conducted by USA Today in conjunction with Consumer Opinion Service and Shugoll Research. The seven top ten spots included Budweiser's Clydesdale Circus and Clydesdale Stick, Bud Light's Meeting and Cars.com's David Abernathy, all by DDB Worldwide; Doritos'...

2009-02-05 11:33:00

RESTON, Va., Feb. 5 /PRNewswire-FirstCall/ -- comScore (Nasdaq: SCOR), a leader in measuring the digital world, today released the results of its annual Super Bowl surveys, one conducted prior to the game (1,003 U.S. Internet users surveyed on Jan. 26-27, 2009) and one conducted after the game (1,042 U.S. Internet users surveyed on Feb. 3-4, 2009), to understand people's expected and actual behaviors on game day, as well as their attitudes with respect to the Super Bowl advertisements....

2009-02-02 06:08:00

- Top Five 2009 Ads Score Lower than Top Five 2008 Ads - FLEMINGTON, N.J., Feb. 2 /PRNewswire/ -- Results of a national study conducted among Super Bowl viewers last night revealed that the Budweiser Horse Circus ad was selected as the number one ad of Super Bowl XLIII. To view the rankings for all of this year's Super Bowl ads go to: www.mediacurves.com (Logo: http://www.newscom.com/cgi-bin/prnh/20071204/NYTU133LOGO ) The study was conducted by HCD Research using its Media Curves web...

2009-02-02 01:37:00

First-Ever Consumer-Created Ad Takes No. 1 Spot in USA TODAY's Annual Super Bowl Ad Meter PLANO, Texas, Feb. 2 /PRNewswire/ -- The Doritos brand today announced that its consumer-created Doritos commercial "Free Doritos," which aired for the first time nationally during yesterday's Super Bowl XLIII broadcast, ranked No. 1 in USA TODAY's annual Super Bowl Ad Meter. The tortilla chip brand is now giving Joe Herbert, the ad's talented creator, a $1 million payout for claiming the coveted...

2009-02-02 00:43:08

U.S. tire maker Bridgestone's Potatoheads commercial was voted the favorite product pitch aired during the Super Bowl Sunday in the ninth annual ADBOWL. The ad, featuring Potatohead toys driving a car equipped with Bridgestone tires, was the first non-beer commercial to grab the top spot in six years, said Steve McKee, president of the media services firm McKee Wallwork Cleveland and founder of ADBOWL. Bridgestone also took second place with its Hot Item ad, which showed astronauts tooling...

2009-02-02 00:01:00

MCLEAN, Va., Feb. 2 /PRNewswire/ -- Frito-Lay grabbed the top spot in USA TODAY's Super Bowl Ad Meter for the first time. Frito-Lay's Doritos ad featuring an office worker using a crystal ball to free Doritos was the most popular, according to USA TODAY's Ad Meter. Volunteers gave the ad a score of 8.46 (on a scale of 0 to 10). Go to admeter.usatoday.com to see full USA TODAY Super Bowl Ad Meter results, watch all the Super Bowl ads, rate the ads yourself and see what others think....


Word of the Day
barratry
  • The offense of persistently instigating lawsuits, typically groundless ones.
  • An unlawful breach of duty on the part of a ship's master or crew resulting in injury to the ship's owner.
  • Sale or purchase of positions in church or state.
This word ultimately comes from the Old French word 'barater,' to cheat.
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