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2010-02-11 16:05:00

NEW YORK, Feb. 11 /PRNewswire-FirstCall/ -- Omnicom Group Inc. (NYSE: OMC) agencies won five of the top 10 spots, including No. 1, in USA Today's Super Bowl Ad Meter, electronically charted consumer research undertaken with Shugoll Research and Taylor Research. The top-ranked Super Bowl spot for 2010 -- Mars' Snickers' "You're Not You When You're Hungry" created by BBDO and featuring Betty White and Abe Vigoda -- represents the 18th year since 1991 that Omnicom agencies have been crowned...

2010-02-09 15:28:00

FLEMINGTON, N.J., Feb. 9 /PRNewswire/ -- Results of a national study that compared the 2008 and 2009 Super Bowl ads against this year's ads revealed that the top five ads in 2010 scored statistically lower than the top five ads from similar studies conducted in 2008 and 2009. (Logo: http://www.newscom.com/cgi-bin/prnh/20071204/NYTU133LOGO ) The studies were conducted by HCD Research using its mediacurves.com website, during the Super Bowl broadcasts. To view the top five rankings and...

2010-02-08 06:54:00

FLEMINGTON, N.J., Feb. 8 /PRNewswire/ -- Results of a national study conducted among Super Bowl viewers last night revealed that the Budweiser Bull ad was selected as the number one ad of Super Bowl XLIV. To view the winning Super Bowl ads go to: www.mediacurves.com (Logo: http://www.newscom.com/cgi-bin/prnh/20071204/NYTU133LOGO ) The study was conducted by HCD Research using its mediacurves.com web site, during February 7-8, among thousands of Americans over the age of 18. To view the...

2010-02-08 04:00:00

MCLEAN, Va., Feb. 8 /PRNewswire/ -- Snickers grabbed the top spot in USA TODAY's Super Bowl Ad Meter for the first time. The Snickers ad featuring Betty White and Abe Vigoda in a casual football game was the most popular, according to USA TODAY's Ad Meter. Volunteers gave the ad a score of 8.68 (on a scale of 0 to 10). Go to admeter.usatoday.com to see full USA TODAY Super Bowl Ad Meter results, watch all the Super Bowl ads, rate the ads yourself and see what others think. Complete...

2010-02-08 01:28:00

PLANO, Texas, Feb. 8 /PRNewswire/ -- Doritos tortilla chips - the bold, intense snack brand within PepsiCo's Frito-Lay division - today announced that its consumer-created Doritos commercial, "Underdog," which aired for the first time nationally during yesterday's Super Bowl XLIV broadcast, placed second in USA TODAY's annual consumer-ranked Super Bowl Ad Meter. This is the fourth year in a row a consumer-created Doritos ad has ranked in the top five and the first time Doritos aired four...

2010-02-07 23:01:00

When Super Bowl XLIV airs across the country on February 7th millions of Americans will be tuning in for the game...and the commercials. For ten years running, Anheuser-Busch topped USA TODAY's Ad Meter, until last year when two amateur filmmakers' spot for Frito-Lay Doritos took top honors. The results are based on volunteers who chart their second-by-second reactions to national Super Bowl commercials. Volunteers use hand-held meters to register how much they liked or disliked an...

2010-02-07 21:07:00

PLANO, Texas, Feb. 7 /PRNewswire/ -- Doritos tortilla chips - the bold, intense snack brand within PepsiCo's Frito-Lay division - put four of its talented fans in the limelight tonight when it aired four consumer-created Doritos commercials - "Casket," "House Rules," "Snack Attack Samurai" and "Underdog" - during the Super Bowl XLIV broadcast. Nationwide consumer votes from this year's Doritos "Crash the Super Bowl" program determined the winners from six finalists, all of whom now have...

2010-02-05 21:35:00

DEARBORN, Mich., Feb. 5 /PRNewswire/ -- In 1984, Apple launched the Macintosh computer with a Super Bowl ad. Based on George Orwell's "1984," one of the most influential books in western literature, the epic commercial ignited a revolution in the computer industry and transformed the Super Bowl into arguably the country's most significant popular culture event. Jump ahead 26 years. Much of this Sunday's pre-game chatter surrounds Careerbuilder.com's failed attempt to run an ad in which a...

2010-02-05 14:00:00

SAN FRANCISCO, Feb. 5 /PRNewswire/ -- Want to see the top Super Bowl 2010 ads and commercials before the big game? Go to www.rosebudmag.com to see more Super Bowl 2010 ads and commercials than anywhere else. The line-up includes commercials from Doritos, Budweiser, GoDaddy.com, Volkswagen, and a controversial advocacy ad featuring an anti-abortion college football quarterback and his mother! CBS says it sold 30-second spots during the Indianapolis Colts-New Orleans Saints contest for...

2010-02-04 17:51:00

GRAND RAPIDS, Mich., Feb. 4 /PRNewswire/ -- Hanon McKendry and Mindscape at Hanon McKendry invite Super Bowl ad fans and armchair critics to vote for their favorite Super Bowl commercials during the big game on Sun., Feb. 7 at www.superadbowl.com. The game kicks off at 6:25 EST, and voting begins at the end of the first quarter. As votes are cast, results will be immediately tabulated and posted so visitors to www.superadbowl.com will be able to see how their picks compare to those of...


Word of the Day
holluschickie
  • A 'bachelor seal'; a young male seal which is prevented from mating by its herd's older males (mated bulls defending their territory).
This comes from the Russian word for 'bachelors.'
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