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Latest Television commercials Stories

2010-01-29 10:35:00

WINSTON-SALEM, N.C., Jan. 29 /PRNewswire-USNewswire/ -- With an average price tag of nearly $3 million for every 30-second ad, Super Bowl ads are a tougher sell in this year's troubled economy, but Wake Forest University marketing professor Sheri Bridges says they are still worth the money. "Believe it or not, advertising on the Super Bowl can be downright economical," says Bridges, an expert on branding and advertising. She gives eight reasons the Super Bowl is a unique opportunity for...

2010-01-25 14:54:00

EAU CLAIRE, Wis., Jan. 25 /PRNewswire/ -- A little goes a long way when it comes to companies talking about their products in advertisements aired during the Super Bowl, say University of Wisconsin-Eau Claire marketing professors who have studied Super Bowl advertising for a decade. "More is definitely less," said Dr. Rama Yelkur, a lead researcher on the project, which she believes is the most comprehensive Super Bowl advertising study to date. "If you want to have a popular Super Bowl...

2010-01-06 05:00:00

NEW YORK, Jan. 6 /PRNewswire/ -- For the third year in a row, BBDO Worldwide has topped The Big Won, which tracks agency performance across all marketing disciplines as measured by the quantity and quality of awards won. Among this year's survey highlights: Almap BBDO in Brazil was the most awarded single agency in the world. With BBDO New York (#3), AMV BBDO London (#4), and BBDO/Proximity Malaysia (#8), BBDO Worldwide had four of the top ten Eight BBDO agencies were ranked #1 in...

2010-01-05 06:00:00

PLANO, Texas, Jan. 5 /PRNewswire/ -- The Doritos brand today revealed six finalists selected from more than 4,000 entries in the fourth annual Doritos "Crash the Super Bowl" challenge, where the stakes this year are bigger and bolder than ever. Contestants are not only competing to have their self-made Doritos commercials aired during the Super Bowl XLIV broadcast, they also are shooting to make history by beating the ad pros and garnering the top three spots in USA TODAY's annual Ad...

2009-12-03 11:50:00

BOSTON, Dec. 3 /PRNewswire/ -- Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers, today announced that it has collaborated with BETC Euro RSCG to measure the Evian Roller Babies advertisement and compare it against the top-performing ads in online video. Utilizing its patented technology and unique True Reach(TM) methodology, Visible Measures was able to accurately measure the total online viewership for Roller...

2009-10-26 06:00:00

PLANO, Texas, Oct. 26 /PRNewswire/ -- With $5 million on the table for the top three spots in USA Today's annual Super Bowl Ad Meter, Doritos tortilla chips - the bold, intense snack brand within PepsiCo's Frito-Lay division - today announced a last call for entries in this year's Doritos "Crash the Super Bowl" challenge. Fans have only two remaining weeks to get in on the action and submit homemade ads that share their love for Doritos, before submissions officially close on November...

2009-09-21 09:25:00

LOS ANGELES, Sept. 21 /PRNewswire/ -- TBWA\Chiat\Day Los Angeles today announced the promotion of Erica Hoholick to the position of Managing Director for the Pepsi account. In addition, TBWA\Chiat\Day announced the appointment of Mark Hansen to the role of Group Account Director for Gatorade and Peter Bracegirdle joins as Group Account Director for Mars. "Erica has been a tremendous force in acquiring and growing business for the agency and it is a real pleasure to announce her well...

2009-09-10 04:00:00

PLANO, Texas, Sept. 10 /PRNewswire/ -- After shocking the world earlier this year at Super Bowl XLIII when its consumer-created Super Bowl ad took the number one spot in USA TODAY's annual Super Bowl Ad Meter, the Doritos brand today announced it will once again turn over complete control of its Super Bowl air time to consumers, but is raising the stakes like never before. The brand will air three consumer-created :30 Doritos spots during the Super Bowl XLIV broadcast and give the...

2009-08-31 06:00:00

PLANO, Texas, Aug. 31 /PRNewswire/ -- As one of the leading consumer brands to successfully cross over into the world of video games, Doritos tortilla chips - a flagship snack brand within PepsiCo's Frito-Lay division - today announced it will once again offer the creative opportunity of a lifetime to video game lovers with the chance to design a new Xbox LIVE(R) Arcade game. Today marks the return of "Unlock Xbox," a ground-breaking video game design contest that puts the creative...

2009-06-24 12:14:00

Sole Gold Medal Award For Radio Ads Given To DeVito/Verdi For NTRA Commercials NEW YORK, June 24 /PRNewswire/ -- For the third time in five years, a thoroughbred raced home with a top lion at the prestigious International Advertising Festival in Cannes. "And They're Off," the celebrated radio advertising campaign for the National Thoroughbred Racing Association, was awarded the sole gold medal award yesterday by the judges at the 56th annual awards show known as the Cannes Lions. The...