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Latest Telmetrics Inc. Stories

2014-06-03 23:09:04

New Data Shows Strong Offline Purchase Rates and Cannibalization of PC Use New York and Toronto (PRWEB) June 03, 2014 Mobile is now dominating the consumer purchase decision process, yet nearly two-thirds of mobile-driven purchases happen offline, according to the 3rd Annual U.S. Mobile Path-to-Purchase Study findings released today by xAd, a leading global location ad platform, and Telmetrics, the leading call measurement technology provider. xAd/Telmetrics 2014 Mobile Path-to-Purchase...

2014-03-06 23:24:14

Call Measurement Leader Encourages Marketers to Maximize the Cross-Media Performance Value of Calls Toronto (PRWEB) March 06, 2014 Calls are in – in a big way. Leading call measurement technology company Telmetrics, who measures ad-driven calls for millions of SMBs and national franchise advertisers, experienced more than 160 percent growth in the number of digital local search call programs it monitored in 2013. This includes marketers, advertising providers and ad networks’...

2013-09-10 23:21:37

Nearly Two-Thirds of Younger Bankers Complete a Transaction on a Mobile Device; Banking Strongest Category for On-Device Conversion New York and Toronto (PRWEB) September 10, 2013 Proving the strongest on-device conversion category to-date in this year’s xAd/Telmetrics Mobile Path to Purchase Study, Banking & Finance mobile users are heavily ruled by Millennials. Nearly half of all mobile bankers were under the age of 35 and one-third indicated that smartphones were the most...

2013-07-16 23:18:24

Two-Thirds of Gas & Convenience Mobile Searchers Use Mobile Exclusively and Spend Significant Time Researching New York and Toronto (PRWEB) July 16, 2013 With the summer travel season at its peak and gas prices continuing to fluctuate, mobile is the go-to search medium for Gas & Convenience searches according to the ongoing xAd/Telmetrics 2013 U.S. Mobile Path-to-Purchase Study. With two out of three Gas & Convenience searchers using mobile exclusively, the study—conducted...

2013-05-22 23:19:14

Mobile showrooming is over-hyped, only 6 percent of retail shoppers use mobile devices to shop in-store says 2013 U.S. mobile path-to-purchase retail study. NEW YORK and TORONTO (PRWEB) May 22, 2013 With more than 1 out of 3 mobile retail shoppers exclusively tapping their device to research purchases, mobile is becoming a de facto retail shopping tool according to new retail insights released today from xAd, a leading mobile-location based advertising network, and Telmetrics, the top...

2013-02-11 23:03:57

U.S. Study to Include New Vertical Categories; Addition of New U.K. Study Announced NEW YORK, TORONTO (PRWEB) February 11, 2013 xAd, a leading mobile-local advertising network and Telmetrics, the top mobile call measurement provider, today announced plans for the 2nd U.S. Mobile Path-to-Purchase research study, conducted by Nielsen, with an expansion of an additional study into the United Kingdom (U.K.). “We are proud to partner again with xAd to provide comprehensive research on...

2013-01-09 05:03:41

President Bill Dinan Expects Increased Adoption of Call Measurement for Mobile Monetization TORONTO (PRWEB) January 08, 2013 With BIA Kelsey predicting that locally targeted mobile ads will represent 70 percent of overall U.S. mobile ad spending by 2015, Bill Dinan, president of advertising call measurement solutions leader Telmetrics, expects that publishers, agencies and companies will increasingly tailor their mobile ad strategies for greater monetization opportunities in 2013. To...

2012-09-24 23:00:49

President Bill Dinan Counsels EASDP Congress on Online-Offline Attribution and Mobile Monetization Toledo, Spain (PRWEB) September 24, 2012 Addressing European leaders of the search and directory publishing industry at the European Association of Search and Database Publishing (EASDP) Congress last week, Telmetrics President Bill Dinan encouraged publishers and agencies to adopt cross-media attribution strategies to ensure they receive revenue credit for all leads their programs generate...

2011-12-13 13:30:00

m.Call Captures Local Search-Driven Call Data on 2nd Largest U.S. Mobile Operating System Toronto (PRWEB) December 13, 2011 Telmetrics (http://www.telmetrics.com), the leading provider of advertising call measurement solutions, today announced that its patent-pending mobile call measurement solution â“ m.Callâ“ž¢ â“ is now available for iPhone OS (iOS). m.Call allows mobile local search publishers and application developers...

2011-09-19 12:00:00

Patent Pending m.Call Will Enable Detailed Mobile Call Intelligence Without Call Tracking Numbers TORONTO (PRWEB) September 19, 2011 With mobile local search continuing to explode and more than 80 percent of SMBs including mobile marketing in their budgets, Telmetrics, the leading provider of advertising call measurement solutions, today introduced m.Call (pronounced m-call). This patent-pending, first-of-its-kind call measurement solution allows mobile local search publishers and...


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