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Latest Tequila Stories

2011-04-25 07:00:00

LOUISVILLE, Ky., April. 25, 2011 /PRNewswire/ -- Brown-Forman (NYSE: BF-B), the owners of Casa Herradura Tequilas including el Jimador, announced today a new multi-million dollar, four-year partnership with Soccer United Marketing (SUM), making the company the official tequila sponsor of Major League Soccer (MLS), U.S. Soccer and the U.S. Men's and Women's National Teams, and the Mexican National Team's annual tour of the United States. This sponsorship is the single largest marketing...

2011-04-25 05:00:00

DEERFIELD, Ill., April 25, 2011 /PRNewswire/ -- Hornitos(TM) Premium Tequila is giving up-and-coming bands a chance at stardom via the new Hornitos Tequila Mariachi Mash Up competition with official media partner Billboard Magazine, announced today. Whether it's rock, hip-hop or classical, the national contest challenges musical acts of all types to create their own mariachi-inspired mash up in celebration of the official kick-off to tequila season . (Logo:...

2011-04-07 23:00:00

ATLANTA, April 8, 2011 /PRNewswire/ -- In a groundbreaking deal, Familia Camarena Tequila announced designation as a "Proud Partner of the Atlanta Braves" today, hallmarking the 100 percent agave tequila as the first ever spirit to partner with the century-old baseball club. "Activation of Familia Camarena Tequila's partnership with the Atlanta Braves today, on the eve of the team's return to MLB home action at Turner Field, is a thrilling way to kick off our official launch in Georgia...

2011-04-06 23:00:00

CHICAGO, April 7, 2011 /PRNewswire/ -- Familia Camarena Tequila announced a three-year marketing sponsorship deal with the Chicago White Sox today. Introduced in limited markets in 2010, Familia Camarena Tequila officially launched in Illinois last month and is rapidly expanding distribution across the country. "The Chicago White Sox welcome Familia Camarena Tequila to our valued roster of corporate partners," said Brooks Boyer, White Sox Senior Vice President of Sales and Marketing. "As...

2011-04-04 23:00:00

SAN DIEGO, April 5, 2011 /PRNewswire/ -- Familia Camarena Tequila announced today designation as an "Official Partner" of the San Diego Padres. The three-year marketing sponsorship agreement solidifies the Padres as the third California-based Major League Baseball club to partner with the 100 percent agave tequila since its launch last year. "As we celebrate the one-year anniversary of Familia Camarena Tequila in California, we are excited to expand our presence in Southern California...

2011-04-03 23:00:00

LOS ANGELES, April 4, 2011 /PRNewswire/ -- Familia Camarena Tequila announced today that the company will continue its marketing sponsorship agreement with the Los Angeles Angels of Anaheim. The 100 percent agave tequila, which just reached its one-year milestone in California, kicks off a second year of partnership with the Angels as they commence a year-long celebration for the club's 50th Anniversary. "As we celebrate 50 years of Angels baseball this year, it is all about the fans,"...

2011-03-31 23:00:00

DENVER, April 1, 2011 /PRNewswire/ -- Familia Camarena Tequila announces a three-year marketing sponsorship deal with the Colorado Rockies as the team swings into home opener action today at Coors Field. Introduced in limited markets in 2010, Familia Camarena Tequila officially launched in Colorado last month and is rapidly expanding distribution across the country. "At Camarena, we are constantly on the pulse of new opportunities to engage consumers on a richer and more dynamic level,"...

2011-03-30 23:00:00

SAN FRANCISCO, March 31, 2011 /PRNewswire/ -- Familia Camarena Tequila announced today that the company will continue its marketing sponsorship agreement with the World Champion San Francisco Giants. On the heels of an exciting conclusion to last year's 2010 season, Major League Baseball's Opening Week kicks off Familia Camarena Tequila's second season as a sponsor of the reigning World Champion baseball club. "Familia Camarena Tequila's inaugural year with the Giants was an incredible...

2011-03-28 05:00:00

SAN FRANCISCO, March 28, 2011 /PRNewswire/ -- The San Francisco World Spirits Competition held its prestigious judging on March 18th, 19th, and 20th at the Hotel Nikko in downtown San Francisco. In this, the 11th year, 1,106 premium spirits were submitted from 61 countries, making it a record-breaking year, up 8% from last year. The San Francisco competition is the oldest, largest, and most recognized spirits competition in the United States. 159 Double Gold Medals were awarded, 181 Gold...

2011-03-16 15:12:00

LOS ANGELES, March 16, 2011 /PRNewswire/ -- El Zarco Tequila and the Los Angeles Dodgers have announced a partnership for the 2011 season. The announcement was made to coincide with El Zarco's brand launch in the Los Angeles market this month. El Zarco is the newest addition to Proximo's innovative line of tequila and will be the Dodgers' official tequila partner this season. "In creating a partnership for our new blue agave tequila, the Dodgers, a legendary sports franchise, were a...


Word of the Day
vermicular
  • Like a worm in form or movement; vermiform; tortuous or sinuous; also, writhing or wriggling.
  • Like the track or trace of a worm; appearing as if worm-eaten; vermiculate.
  • Marked with fine, close-set, wavy or tortuous lines of color; vermiculated.
  • A form of rusticated masonry which is so wrought as to appear thickly indented with worm-tracks.
This word ultimately comes from the Latin 'vermis,' worm.
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