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Last updated on April 16, 2014 at 17:34 EDT

Latest Tequila Stories

2011-07-20 22:30:00

DALLAS, July 20, 2011 /PRNewswire/ -- As America prepares for National Tequila Day on Sunday, July 24, Mariano Martinez, the inventor of the frozen margarita machine, was featured on ABC's "Nightline", broadcast nationwide on Wednesday, July 20. For one of Mariano's favorite margarita recipes he shared on "Nightline", go to http://abcnews.go.com/Nightline/recipes-margarita-man-mariano-martinezs-perfect-margarita/story?id=14072936 More than 185,000 margaritas were consumed per hour by...

2011-07-13 12:45:00

NEW YORK, July 13, 2011 /PRNewswire/ -- Unsigned bands thirsty for their big break might just get one, thanks to ultra-premium tequila maker Patron. Now through July 21, 2011, Patron XO Cafe coffee liqueur is encouraging bands to submit their acts at apps.facebook.com/xocafemusicproject to receive advice from industry experts, the opportunity to perform at one of Patron's XO Noir music festival after parties and a chance to win their choice of a prize package (promoting, recording or...

2011-07-07 14:50:00

NEW YORK, July 7, 2011 /PRNewswire/ -- Night Agency, an award-winning digital creative shop based in New York City, has been given digital and social media responsibilities for Tequila Avion, the ultra-premium tequila brand founded by Ken Austin and Kenny Dichter. Night Agency will be responsible for developing and executing a comprehensive digital and social strategy over the course of the next several months. Initial responsibilities include a phased re-launch of TequilaAvion.com with...

2011-07-06 11:35:00

LOS ANGELES, July 6, 2011 /PRNewswire/ -- International Management Group (IMG), USA Volleyball (USAV) and Jose Cuervo today announced the 2011 "Jose Cuervo Pro Beach Volleyball Series." The three-event series is USAV sanctioned and features a $500,000 cumulative prize purse, the richest in the U.S. this year. The three-day, double elimination tournaments will be televised live on VERSUS. More information is available at www.josecuervoprobeachvolleyballseries.com. "IMG has a long...

2011-07-06 10:10:00

LOUISVILLE, Ky., July 6, 2011 /PRNewswire/ -- el Jimador, 100% blue agave tequila, announced today the launch of its soccer-themed consumer experience. The brand invites passionate and enthusiastic soccer fans to "Like" the el Jimador Facebook page and answer the question "What Makes You A 100% Real Soccer Fan" for a chance to win a VIP trip to the 2011 AT&T MLS All-Star Game on July 27, alongside three friends. The person with the most creative story about being a true soccer fan...

2011-06-29 08:00:00

ATLANTA, June 29, 2011 /PRNewswire/ -- Delta Air Lines (NYSE: DAL) is adding World Spirits Competition winner Tequila Avion to its cocktail offerings in the award-winning Delta Sky Clubs, offering another benefit to Delta customers. (Logo: http://photos.prnewswire.com/prnh/20090202/DELTALOGO ) "Adding a stylish and delicious new spirit like Tequila Avion to the Delta Sky Club cocktail menu is just the latest step in a long list of enhancements we've been making to the premium customer...

2011-06-28 09:15:00

FT. LAUDERDALE, Fla., June 28, 2011 /PRNewswire/ -- SX Latin Liquors will hold its official launch party on June 30 from 6:00 p.m. until 2:00 a.m. to introduce its new line of premium spirits infused with sensual and exotic ingredients. The red carpet affair, which will feature free drinks for all ladies before 10:00 p.m., is being held at Vibe Ultra Music Lounge on Las Olas Boulevard in the heart of downtown Fort Lauderdale. (Logo: http://photos.prnewswire.com/prnh/20110419/FL84031LOGO...

2011-06-07 08:00:00

DEERFIELD, Ill., June 7, 2011 /PRNewswire/ -- Hornitos(TM) Premium Tequila is proud to announce Jon Sandler and The Fancy Band as the winners of the first ever national "Mariachi Mash Up" competition. Jon Sandler and The Fancy Band, based in Brooklyn, New York, went Horns Up!(TM) in their mariachi cover of "Young Folks" by Peter Bjorn and John. In addition to receiving a $10,000 cash prize, Jon Sandler and The Fancy Band will also be featured in the coveted "Backbeat" section of Billboard...

2011-05-19 14:46:00

JERSEY CITY, N.J., May 19, 2011 /PRNewswire/ -- 1800® Tequila announced the launch of a new $18 million television advertising campaign this month airing across various cable networks. The ads will feature Sopranos star, Michael Imperioli, and serve as an evolution of their highly successful previous advertising campaign, which identified 1800® Tequila as the fiercest competitor in the highly competitive tequila category. A total of 8 different spots...

2011-05-09 05:00:00

ATLANTIC CITY, N.J., May 9, 2011 /PRNewswire/ -- Bally's has announced that on May 27th Atlantic City's favorite seaside-surf hangout will be back. Sammy's Beach Bar at Bally's Atlantic City has become a must-visit destination among locals and visitors alike. Last year the Beach Bar saw great success in featuring signature drinks, infused dishes and live entertainment, all while allowing guests beachside access and views of the Atlantic. "Last year's response to Sammy's was so...