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Latest Tequila Stories

2011-05-03 08:00:00

NEW YORK, May 3, 2011 /PRNewswire/ -- Celebrate Cinco de Mayo and the summer soiree season with the Cointreau MargaDita - the latest collaboration from Dita Von Teese, International Queen of Burlesque, and Cointreau, the original French triple sec. As the global Cointreauversial ambassador since 2007, Dita Von Teese proudly introduces her latest namesake cocktail, the Cointreau MargaDita, a bold and seductive reinvention of the classic Margarita, the #1 selling cocktail in America. Dita...

2011-05-02 16:12:00

CHICAGO, May 2, 2011 /PRNewswire/ -- Beam Global Spirits and Wine has named Euro RSCG Chicago its creative agency of record for Pucker Vodka, a new product entry in the flavored vodka category. This news comes on the heels of recent momentum at the Chicago agency that includes wins from Groupon, Sears and Sonic, to name a few. Euro RSCG Chicago, which also works on Hornitos Tequila, Sauza Tequila, Effen Vodka and Tres Generaciones for Beam Global Spirits and Wine, was awarded this...

2011-04-28 13:17:00

LOS ANGELES, April 28, 2011 /PRNewswire/ -- With Cinco de Mayo quickly approaching, tequila aficionados across the nation are coming out in droves in search of the best tequila. Mediaplanet Publishing released its first special annual edition on Tequila Appreciation. The campaign hit LA, NYC, Miami, Denver, Dallas and Chicago with USA Today, reaching a captive audience in all of the nation's hotbeds when it comes to liquid culture, nightlife trends and tequila enthusiasts. (Logo:...

2011-04-25 07:00:00

LOUISVILLE, Ky., April. 25, 2011 /PRNewswire/ -- Brown-Forman (NYSE: BF-B), the owners of Casa Herradura Tequilas including el Jimador, announced today a new multi-million dollar, four-year partnership with Soccer United Marketing (SUM), making the company the official tequila sponsor of Major League Soccer (MLS), U.S. Soccer and the U.S. Men's and Women's National Teams, and the Mexican National Team's annual tour of the United States. This sponsorship is the single largest marketing...

2011-04-25 05:00:00

DEERFIELD, Ill., April 25, 2011 /PRNewswire/ -- Hornitos(TM) Premium Tequila is giving up-and-coming bands a chance at stardom via the new Hornitos Tequila Mariachi Mash Up competition with official media partner Billboard Magazine, announced today. Whether it's rock, hip-hop or classical, the national contest challenges musical acts of all types to create their own mariachi-inspired mash up in celebration of the official kick-off to tequila season . (Logo:...

2011-04-07 23:00:00

ATLANTA, April 8, 2011 /PRNewswire/ -- In a groundbreaking deal, Familia Camarena Tequila announced designation as a "Proud Partner of the Atlanta Braves" today, hallmarking the 100 percent agave tequila as the first ever spirit to partner with the century-old baseball club. "Activation of Familia Camarena Tequila's partnership with the Atlanta Braves today, on the eve of the team's return to MLB home action at Turner Field, is a thrilling way to kick off our official launch in Georgia...

2011-04-06 23:00:00

CHICAGO, April 7, 2011 /PRNewswire/ -- Familia Camarena Tequila announced a three-year marketing sponsorship deal with the Chicago White Sox today. Introduced in limited markets in 2010, Familia Camarena Tequila officially launched in Illinois last month and is rapidly expanding distribution across the country. "The Chicago White Sox welcome Familia Camarena Tequila to our valued roster of corporate partners," said Brooks Boyer, White Sox Senior Vice President of Sales and Marketing. "As...

2011-04-04 23:00:00

SAN DIEGO, April 5, 2011 /PRNewswire/ -- Familia Camarena Tequila announced today designation as an "Official Partner" of the San Diego Padres. The three-year marketing sponsorship agreement solidifies the Padres as the third California-based Major League Baseball club to partner with the 100 percent agave tequila since its launch last year. "As we celebrate the one-year anniversary of Familia Camarena Tequila in California, we are excited to expand our presence in Southern California...

2011-04-03 23:00:00

LOS ANGELES, April 4, 2011 /PRNewswire/ -- Familia Camarena Tequila announced today that the company will continue its marketing sponsorship agreement with the Los Angeles Angels of Anaheim. The 100 percent agave tequila, which just reached its one-year milestone in California, kicks off a second year of partnership with the Angels as they commence a year-long celebration for the club's 50th Anniversary. "As we celebrate 50 years of Angels baseball this year, it is all about the fans,"...

2011-03-31 23:00:00

DENVER, April 1, 2011 /PRNewswire/ -- Familia Camarena Tequila announces a three-year marketing sponsorship deal with the Colorado Rockies as the team swings into home opener action today at Coors Field. Introduced in limited markets in 2010, Familia Camarena Tequila officially launched in Colorado last month and is rapidly expanding distribution across the country. "At Camarena, we are constantly on the pulse of new opportunities to engage consumers on a richer and more dynamic level,"...