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Latest Tequila Stories

2011-07-06 10:10:00

LOUISVILLE, Ky., July 6, 2011 /PRNewswire/ -- el Jimador, 100% blue agave tequila, announced today the launch of its soccer-themed consumer experience. The brand invites passionate and enthusiastic soccer fans to "Like" the el Jimador Facebook page and answer the question "What Makes You A 100% Real Soccer Fan" for a chance to win a VIP trip to the 2011 AT&T MLS All-Star Game on July 27, alongside three friends. The person with the most creative story about being a true soccer fan...

2011-06-29 08:00:00

ATLANTA, June 29, 2011 /PRNewswire/ -- Delta Air Lines (NYSE: DAL) is adding World Spirits Competition winner Tequila Avion to its cocktail offerings in the award-winning Delta Sky Clubs, offering another benefit to Delta customers. (Logo: http://photos.prnewswire.com/prnh/20090202/DELTALOGO ) "Adding a stylish and delicious new spirit like Tequila Avion to the Delta Sky Club cocktail menu is just the latest step in a long list of enhancements we've been making to the premium customer...

2011-06-28 09:15:00

FT. LAUDERDALE, Fla., June 28, 2011 /PRNewswire/ -- SX Latin Liquors will hold its official launch party on June 30 from 6:00 p.m. until 2:00 a.m. to introduce its new line of premium spirits infused with sensual and exotic ingredients. The red carpet affair, which will feature free drinks for all ladies before 10:00 p.m., is being held at Vibe Ultra Music Lounge on Las Olas Boulevard in the heart of downtown Fort Lauderdale. (Logo: http://photos.prnewswire.com/prnh/20110419/FL84031LOGO...

2011-06-07 08:00:00

DEERFIELD, Ill., June 7, 2011 /PRNewswire/ -- Hornitos(TM) Premium Tequila is proud to announce Jon Sandler and The Fancy Band as the winners of the first ever national "Mariachi Mash Up" competition. Jon Sandler and The Fancy Band, based in Brooklyn, New York, went Horns Up!(TM) in their mariachi cover of "Young Folks" by Peter Bjorn and John. In addition to receiving a $10,000 cash prize, Jon Sandler and The Fancy Band will also be featured in the coveted "Backbeat" section of Billboard...

2011-05-19 14:46:00

JERSEY CITY, N.J., May 19, 2011 /PRNewswire/ -- 1800® Tequila announced the launch of a new $18 million television advertising campaign this month airing across various cable networks. The ads will feature Sopranos star, Michael Imperioli, and serve as an evolution of their highly successful previous advertising campaign, which identified 1800® Tequila as the fiercest competitor in the highly competitive tequila category. A total of 8 different spots...

2011-05-09 05:00:00

ATLANTIC CITY, N.J., May 9, 2011 /PRNewswire/ -- Bally's has announced that on May 27th Atlantic City's favorite seaside-surf hangout will be back. Sammy's Beach Bar at Bally's Atlantic City has become a must-visit destination among locals and visitors alike. Last year the Beach Bar saw great success in featuring signature drinks, infused dishes and live entertainment, all while allowing guests beachside access and views of the Atlantic. "Last year's response to Sammy's was so...

2011-05-03 08:00:00

NEW YORK, May 3, 2011 /PRNewswire/ -- Celebrate Cinco de Mayo and the summer soiree season with the Cointreau MargaDita - the latest collaboration from Dita Von Teese, International Queen of Burlesque, and Cointreau, the original French triple sec. As the global Cointreauversial ambassador since 2007, Dita Von Teese proudly introduces her latest namesake cocktail, the Cointreau MargaDita, a bold and seductive reinvention of the classic Margarita, the #1 selling cocktail in America. Dita...

2011-05-02 16:12:00

CHICAGO, May 2, 2011 /PRNewswire/ -- Beam Global Spirits and Wine has named Euro RSCG Chicago its creative agency of record for Pucker Vodka, a new product entry in the flavored vodka category. This news comes on the heels of recent momentum at the Chicago agency that includes wins from Groupon, Sears and Sonic, to name a few. Euro RSCG Chicago, which also works on Hornitos Tequila, Sauza Tequila, Effen Vodka and Tres Generaciones for Beam Global Spirits and Wine, was awarded this...

2011-04-28 13:17:00

LOS ANGELES, April 28, 2011 /PRNewswire/ -- With Cinco de Mayo quickly approaching, tequila aficionados across the nation are coming out in droves in search of the best tequila. Mediaplanet Publishing released its first special annual edition on Tequila Appreciation. The campaign hit LA, NYC, Miami, Denver, Dallas and Chicago with USA Today, reaching a captive audience in all of the nation's hotbeds when it comes to liquid culture, nightlife trends and tequila enthusiasts. (Logo:...

2011-04-25 07:00:00

LOUISVILLE, Ky., April. 25, 2011 /PRNewswire/ -- Brown-Forman (NYSE: BF-B), the owners of Casa Herradura Tequilas including el Jimador, announced today a new multi-million dollar, four-year partnership with Soccer United Marketing (SUM), making the company the official tequila sponsor of Major League Soccer (MLS), U.S. Soccer and the U.S. Men's and Women's National Teams, and the Mexican National Team's annual tour of the United States. This sponsorship is the single largest marketing...


Word of the Day
sough
  • A murmuring sound; a rushing or whistling sound, like that of the wind; a deep sigh.
  • A gentle breeze; a waft; a breath.
  • Any rumor that engages general attention.
  • A cant or whining mode of speaking, especially in preaching or praying; the chant or recitative characteristic of the old Presbyterians in Scotland.
  • To make a rushing, whistling, or sighing sound; emit a hollow murmur; murmur or sigh like the wind.
  • To breathe in or as in sleep.
  • To utter in a whining or monotonous tone.
According to the OED, from the 16th century, this word is 'almost exclusively Scots and northern dialect until adopted in general literary use in the 19th.'
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