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Last updated on April 19, 2014 at 1:20 EDT

Latest The Absolut Company Stories

2013-09-09 08:25:20

Introducing Creative Collaborations with Woodkid, Aaron Koblin,Yiqing Yin and Rafael Grampa NEW YORK, Sept. 9, 2013 /PRNewswire/ -- Today, ABSOLUT® is proud to announce a game-changing new brand campaign, aiming to connect with the creative spirit in all of us and to inspire artistic transformation around the world. Under the new brand ethos Transform Today, ABSOLUT is collaborating with four cutting-edge artists who ignore fate and break boundaries, transforming themselves and their...

2013-05-14 16:24:10

Creative Director Johan Lindeberg crafts brand approach using Chloe Sevigny in iconic marketing campaign NEW YORK, May 14, 2013 /PRNewswire/ -- Setting a new standard in the world of spirits, ABSOLUT ELYX, the first-ever luxury Vodka named Best Vodka, Double Gold, at the San Francisco World Spirits Competition, launches in select U.S. cities today, with Johan Lindeberg, Founder and Creative Director of BLK DNM, as its Creative Director. Keeping in line with modern day luxury's...

2012-11-15 08:28:49

STOCKHOLM, Nov. 15, 2012 /PRNewswire/ -- With the sponsorship of Swedish House Mafia's "One Last Tour", running from November 2012 to March 2013, the collaboration will continue to evolve from the more than twenty-five million online views of the Swedish House Mafia track Greyhound - a track and music video created exclusively for ABSOLUT VODKA, which kicked off this impactful and exciting partnership last year. (Photo: http://photos.prnewswire.com/prnh/20121115/NY13713-a )(Photo:...

2010-10-06 04:14:00

STOCKHOLM, October 6, 2010 /PRNewswire/ -- - Rirkrit Tiravanija Comes to Stockholm for Award Ceremony and Cook-out Performance Thai artist Rirkrit Tiravanija receives the second annual Absolut Art Award, a EUR15.000 prize instituted by ABSOLUT VODKA, to celebrate artists challenging conventions through the integration of art forms. Appointed chairman of the Absolut Art Award jury 2010, Christine Macel, Chief Curator at Centre Pompidou, will award Tiravanija in a ceremony in...

2010-06-01 16:06:00

NEW YORK, June 1 /PRNewswire/ -- Kahlua, the number one coffee liqueur in the world, today announced that it has appointed TBWA\Chiat\Day New York as its communications agency for all global advertising activities for the brand. "TBWA\Chiat\Day New York has a proven ability to help reshape brands on a global scale. Its success with the positioning of some of the world's most admired brands is key to our decision to appoint them as global communications agency for Kahlua," said Mathias...

2010-03-23 09:00:00

STOCKHOLM, March 23, 2010 /PRNewswire/ -- On Friday, ABSOLUT VODKA released I'm Here, a 30-minute robot love story written and directed by Spike Jonze. The film, launched online at http://www.imheremovie.com, is a great success, and ABSOLUT has now decided to immediately increase the capacity on the site to meet demands. "Imheremovie.com had 230,000 unique visitors in its first weekend, which is far more than expected. Due to the enormous interest in this collaboration, we have...

2009-10-30 05:00:00

STOCKHOLM, October 30 /PRNewswire/ -- - Keren Cytter Receives the First-Ever Absolut Art Award Through its frequent collaborations with cutting-edge artists, designers and photographers, ABSOLUT VODKA is a proud supporter of the arts. This year, in the tradition of the company's 30 years of creative collaborations, ABSOLUT VODKA decided to fund a yearly award of Euro 15.000 to an international young artist exploring creativity through the integration of art forms. As head of the...

2009-07-16 02:30:00

STOCKHOLM, July 16 /PRNewswire/ -- ABSOLUT VODKA has launched Drinkspiration by ABSOLUT, a sophisticated drink application combining the latest mobile technology with GPS, Twitter and Facebook. Drinkspiration by ABSOLUT is an interactive encyclopaedia of recipes that helps you find and share personalized drink recommendations based on spirit, taste, weather, time of day, bar vibe, sound volume, real-time drink trends and much more. Currently available as a free app for iPhone and...

2009-04-20 02:00:00

STOCKHOLM, April 20 /PRNewswire/ -- - In an ABSOLUT World, Currency Would be Replaced by Acts of Kindness ABSOLUT defies the recession and presents its first global marketing initiative since Pernod Ricard acquired ABSOLUT VODKA. In mid April, the brand launches "ABSOLUT HUGS" globally, a new visionary TV commercial depicting a world where transactions are paid for with affection and gratitude, rather than currency. To view the Multimedia News Release, go to:...