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Latest The Coca-Cola Company Stories

2014-06-25 12:26:27

NEW YORK, June 25, 2014 /PRNewswire-iReach/ -- According to the latest research from YouGov Omnibus, when asked which brands they thought were official sponsors of the FIFA World Cup, Americans correctly recognized Coca Cola (21%) and McDonalds (19%). Adidas was identified by 16% - the same number who incorrectly identified Nike. Hispanics had higher sponsorship recognition with 36% of Hispanics correctly identifying Coca Cola, and McDonalds (27%). Photo -...

2014-06-16 23:01:11

As the major players increase their markets shares, competition will tighten in the energy and sports drink segments, while the healthy beverage segment remains more fragmented. For this reason, industry research firm IBISWorld has added a report on the Functional Beverage Production in Australia to its growing industry report collection. Melbourne, Australia (PRWEB) June 17, 2014 Over the past five years, the Functional Beverage Production industry has exhibited strong signs of growth,...

2014-06-16 04:20:36

Analysis of 450 award winning and leading brand mobile campaigns uncovers five crucial creative insights CANNES, France, June 16, 2014 /PRNewswire/ -- From the MMA's Mobile Center of Innovation at the Cannes Lions Festival, the MMA www.mmaglobal.com today released an Interactive Creative Framework on how to build and execute the most effective mobile campaigns. The insights included are the result of an in-depth analysis of over 450 global mobile campaigns, including the winners in...

2014-06-16 04:20:14

Nationwide vehicle wraps manufacturer JMR Graphics responds to an article about Coca-Cola's cute and creative new way to advertise their mini Coke line. CENTRAL ISLIP, N.Y., June 16, 2014 /PRNewswire-iReach/ -- JMR Graphics, a nationwide vehicle wraps manufacturer, comments on an article published by AdWeek discussing Coca-Cola's new mini kiosks in Germany that sell their most recent product, mini Coke. Logo - http://photos.prnewswire.com/prnh/20140605/94691 According to a May 14th...

2014-05-30 23:07:12

Sports fans around the world are sharing their game day experiences, and logging thousands of hours interacting on gigapixel images of sporting events. Indianapolis, IN (PRWEB) May 30, 2014 Using gigapixel technology as a fan engagement tool is fast becoming the norm at large sporting events. In the past week alone high profile events such as the Coca-Cola 600 (Charlotte), several IPL matches (India), the UEFA Champions League Final (Lisbon), and the San Francisco Giants home series...

2014-05-27 23:05:35

Senior appointments and technology innovation are key to Music Dealers’ strategy of revolutionizing how the industry licenses music globally. (PRWEB) May 27, 2014 Music Dealers™, the global B2B music licensing company, has strengthened its core leadership team with the appointment of four new senior members across the global business. Announcing the appointments today, Eric Sheinkop, CEO and co-founder of Music Dealers, says the new senior roles are key to Music Dealers’ goal of...

2014-05-25 12:20:54

IHG's summer movie-themed sweepstakes includes the chance to win one of five Hollywood experiences and thousands of instant prizes for IHG® Rewards Club Members ATLANTA, May 25, 2014 /PRNewswire/ -- InterContinental Hotels Group (IHG) [LON: IHG, NYSE: IHG (ADRs)], one of the world's leading hotel companies, is teaming up with Coca-Cola to celebrate the summer season Hollywood-style with the IHG(®) Rewards Club "Reel Summer" promotion. The promotion, which runs June 2, 2014 through Sept. 2,...

2014-05-23 23:02:23

New market research report “Identifying new opportunities in the Soft and Hot Drink markets and responding to evolving consumer need states,” worked out by Canadean, is now available at MarketPublishers.com. London, UK (PRWEB) May 23, 2014 Today’s consumers tend to hunt for products created for particular cases, like recovery, satiety, energy boosts, and relaxation. Hence, it is necessary for manufacturers to target individual health needs, as busy consumers demand more than just...

2014-05-13 12:33:27

LONDON, May 13, 2014 /PRNewswire/ -- Reportbuyer.com has added a new market research report:Energy Drink Market in Latin America 2014-2018http://www.reportbuyer.com/food_drink/soft_drinks/functional_drinks/energy_drink_market_latin_america_2014_2018.htmlAbout Energy DrinksEnergy drinks are a category of non-alcoholic beverages that contain stimulants such as caffeine in combination with numerous other ingredients such as taurine, methylxanthines, amino acids, herbal extracts, and...

2014-05-07 08:27:50

Coca-Cola Singapore and Singapore Kindness Movement Deliver "Happiness from the Skies" to Nation's Large Population of Guest Workers in Latest Project by Ogilvy & Mather Singapore SINGAPORE, May 7, 2014 /PRNewswire/ -- The skies were filled with red boxes of happiness as remote-controlled #CokeDrones took flight, dropping off refreshment and words of encouragement to more than 2500 guest workers around Singapore. The project, conceptualized by Ogilvy & Mather Singapore (O&M)...


Word of the Day
omadhaun
  • A fool; a simpleton: a term of abuse common in Ireland and to a less extent in the Gaelic-speaking parts of Scotland.
This word is partly Irish in origin.