Quantcast
Last updated on April 23, 2014 at 21:24 EDT

Latest The Creative Group Stories

2014-03-19 08:26:16

MENLO PARK, Calif., March 19, 2014 /PRNewswire/ -- While some employees are working for the weekend, many executives are working on the weekend, a new survey by The Creative Group suggests. Sixty-two percent of advertising and marketing executives interviewed said they bring work home at least one weekend per month, with 12 percent reporting they do it every weekend. When asked how many hours they work each week, the average response was 47 hours. More than four in 10 (41 percent) executives...

2014-02-11 08:37:46

Roles to Help Companies Keep Pace With Tech Trends See Biggest Pay Gains, According to Salary Guides MENLO PARK, Calif., Feb. 11, 2014 /PRNewswire/ -- Trends like big data and mobile media are translating into growing paychecks for some professionals, according to the recently released 2014 Salary Guides from Robert Half Technology and The Creative Group. Employers are prepared to offer increased compensation this year to skilled information technology (IT) and digital professionals who can...

2014-01-22 08:25:52

Survey Shows More Creative Employees Working Remotely Today Than Three Years Ago MENLO PARK, Calif., Jan. 22, 2014 /PRNewswire/ -- While some companies have sought to curtail telecommuting in recent years, a growing number of creative professionals are working outside the office, a new survey by The Creative Group suggests. One-third of advertising and marketing executives polled said the percentage of creative staff working remotely today is higher than three years ago; only 4 percent said...

2013-12-19 08:25:10

Greatest Demand for Social Media and Media Services Professionals MENLO PARK, Calif., Dec. 19, 2013 /PRNewswire/ -- The creative field should see more hiring activity in the months ahead, according to new research by The Creative Group. Thirteen percent of hiring managers at advertising agencies and marketing departments said they plan to expand or add new positions in the first half of 2014, up four points from six months ago. Fifty-seven percent said their organizations plan to maintain...

2013-07-17 08:24:01

MENLO PARK, Calif., July 17, 2013 /PRNewswire/ -- What are the hot spots for social media marketing in the coming year? According to a new survey by The Creative Group, more than six in 10 (62 percent) advertising and marketing executives interviewed said they expect companies to increase their spending on Facebook marketing in the next 12 months. This is up from 53 percent who planned to boost their Facebook budget one year ago. Executives also anticipate companies will channel more...

2013-05-14 08:28:26

MENLO PARK, Calif., May 14, 2013 /PRNewswire/ -- Talented professionals who accept an initial job offer may be leaving money on the table, a new survey by The Creative Group suggests. More than six in 10 (63 percent) advertising and marketing executives interviewed said they are at least somewhat willing to negotiate compensation when extending a job offer to a top candidate versus 28 percent of respondents who are not. The national survey was developed by The Creative Group, a specialized...

2013-03-21 08:26:52

MENLO PARK, Calif., March 21, 2013 /PRNewswire/ -- Many professionals try to make themselves at home at the office, but some take the concept to an extreme. In a new survey from The Creative Group, advertising and marketing executives were asked to describe the strangest or most surprising item they have seen on an employee's desk or in his or her workspace. Here are some of their responses: "A live pig" "A punching bag" "A mermaid sculpture" "A pair of men's underwear" "A rock...

2013-02-26 08:26:11

MENLO PARK, Calif., Feb. 26, 2013 /PRNewswire/ -- The freelance talent pool has grown stronger, a new survey suggests. Nearly three-quarters (74 percent) of advertising and marketing executives interviewed by The Creative Group said the caliber of independent creative professionals has increased in the last five years; among those, nearly one-third (31 percent) said it has increased significantly. Respondents cited "access to specialized skills or knowledge" as the greatest benefit of using...

2013-01-16 08:24:48

MENLO PARK, Calif., Jan. 16, 2013 /PRNewswire/ -- Football fans aren't the only ones enthusiastic about the Super Bowl. Those in the creative community are, too, a new survey by The Creative Group shows. Nearly three-quarters (74 percent) of advertising executives and six in 10 (60 percent) corporate marketing executives said they would jump at the chance to work on such a high-profile campaign. About one in 10 executives admitted they would be overwhelmed by all the work. The national...

2012-12-17 08:23:11

MENLO PARK, Calif., Dec. 17, 2012 /PRNewswire/ -- A supply and demand imbalance is emerging in the creative field, new research from creative staffing agency The Creative Group suggests. Nearly four in 10 (39 percent) marketing and advertising executives interviewed report challenges finding skilled creative professionals today. In addition, one-third (33 percent) of respondents said they are looking to fill design or marketing roles in the first quarter of 2013, with advertising executives...