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Last updated on April 25, 2014 at 1:22 EDT

Latest The Elf on the Shelf Stories

2013-12-13 08:23:16

Beloved Children's Christmas Book Continues to Defy Industry Model ATLANTA, Dec. 13, 2013 /PRNewswire/ -- What do Bill O'Reilly and a Wimpy Kid have in common? They've both found themselves in the company of St. Nick's favorite scout elf this week! Eight years after its birth, as a self-published labor of love, and four years after its debut on a national bestseller list--including years as #1 on the Wall Street Journal bestseller list and #2 on USA Today's bestseller list in the...

2012-11-14 20:23:12

JACKSON, Mich., Nov. 14, 2012 /PRNewswire-iReach/ -- Sarah Cunningham was standing in Target when inspiration struck. (Photo: http://photos.prnewswire.com/prnh/20121114/CG13354) While flipping through a copy of Elf on the Shelf, Cunningham's reaction could be summed up in three words: it's clever but... Enter The Donkey In the Living Room, based on a unique tradition inspired by Cunningham's dad, which serves as the author's response to the elf-laden holiday classic. This book, this...