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Last updated on April 21, 2014 at 9:11 EDT

Latest The FRS Company Stories

2013-04-24 12:29:20

Former Promax Nutrition sales executive returns to FRS to drive nutrition platform's growth SAN MATEO, Calif., April 24, 2013 /PRNewswire/ -- Today the FRS Company announced that Richard Libonate will rejoin the Company as Senior Vice President of Sales. In that capacity, he will oversee all sales activities for FRS. Following the acquisition of Nutravail in December, FRS continues to strengthen its positioning as a nutrition platform for a healthy active lifestyle, and to extend...

2013-03-05 12:29:15

SAN MATEO, Calif., March 5, 2013 /PRNewswire/ -- The FRS Company today issued the following statement: On March 1, we were informed of a potential class action suit against The FRS Company, alleging that we engaged in false advertising as a result of our affiliation with Lance Armstrong. We find the lawsuit to be frivolous and we plan to defend ourselves vigorously. Here are the facts: Consumers use FRS products because they work. FRS has been shown to deliver sustained energy,...

2012-11-15 08:30:04

FOSTER CITY, Calif., Nov. 15, 2012 /PRNewswire/ -- The FRS Company is proud to be recognized once again for its Healthy Protein line of products, which won the award for Best Recovery Drink at the 2012 InterBev Awards. This new award follows the title of Best Protein Drink, bestowed on the company's Healthy Protein line during the 2012 Beverage Innovation Functional Drinks Awards last March. Healthy Protein is loaded with the finest natural ingredients to build and sustain lean muscles....

2012-10-23 07:25:31

FOSTER CITY, Calif., Oct. 23, 2012 /PRNewswire/ -- The FRS Company announced a major national promotion with Tim Tebow that will kick off this month. The campaign, titled "Time with Tebow," brings the famed professional football quarterback and Heisman Trophy winner to fans across the country. Beginning this month, the promotion will include 3 exciting elements: Tim Tebow Packaging: Commemorative, limited edition packaging featuring Tim Tebow will roll out nationally at retail stores...

2012-09-13 02:26:47

FOSTER CITY, Calif., Sept. 13, 2012 /PRNewswire/ -- Motherhood is the ultimate endurance sport, requiring incredible stamina, energy and dedication. While moms focus on keeping their families healthy and strong, the majority fall short when it comes to fueling their own bodies. A national survey commissioned by FRS found that the number one obstacle moms face is a lack of energy, and to help them get through the day, most turn to beverages loaded with caffeine and sugar. (Photo:...

2012-07-11 06:25:24

FOSTER CITY, Calif., July 11, 2012 /PRNewswire/ -- The FRS Company, manufacturer of the Healthy Performance(TM) line of products, is proud to announce that it will be an official sponsor of the 2012 Reebok CrossFit Games, an annual fitness competition created and operated by CrossFit, Inc. Elite athletes compete at the CrossFit Games for the crown of the Fittest on Earth(TM) and a piece of the $1 million purse. The Games, now in their sixth year, will be held July 13-15 at The Home Depot...

2012-05-10 10:24:53

FOSTER CITY, Calif., May 10, 2012 /PRNewswire/ -- The FRS Company, manufacturer of the Healthy Performance(TM) line of products, announced the launch of two groundbreaking new beverages: Healthy Slim(TM), to support weight loss, and Healthy Defense(TM), for immune system support. Both products feature innovative ingredients, backed by strong clinical evidence, and FRS will be the first company to offer them in a beverage at major retailers across the country. (Photo:...

2012-03-22 06:24:10

FOSTER CITY, Calif., March 22, 2012 /PRNewswire/ -- FRS® Healthy Protein(TM) drink is named winner, Best Protein Drink, and FRS® Healthy Energy® is named Best Natural Functional Drink finalist by the 2012 Beverage Innovation Functional Drinks Awards at the 8th Annual InnoBev Global Beverages Congress. (Photo: http://photos.prnewswire.com/prnh/20120322/SF74604) The Global Beverage Congress brings together industry leaders, suppliers, customers and analysts to gain a complete...

2012-01-03 15:31:00

FOSTER CITY, Calif., Jan. 3, 2012 /PRNewswire/ -- FRS® Healthy Performance(TM) reached new heights fueling teen sensation Jordan Romero as he became the youngest person to climb the tallest mountains on all seven continents at age 15. Romero reached the summit of Vinson Massif in Antarctica on December 24 to break a world mountain climbing record that few believed possible. Romero has been fueled by FRS® Healthy Performance(TM) products since his successful ascent of Mt...

2011-09-01 06:25:00

FOSTER CITY, Calif., Sept. 1, 2011 /PRNewswire/ -- FRS® Healthy Energy is set to kick off the football season and continue its mission to provide healthy alternatives to America's young adults during the seventh annual Kirk Herbstreit National Kickoff Classic, a series of nationally televised high school football games Labor Day weekend. FRS will sponsor the events with Healthy Energy® and Healthy Protein(TM) drinks on the field in Columbus at Ohio...