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Latest The Kelsey Group Stories

2009-08-20 08:00:00

CHANTILLY, Va., Aug. 20 /PRNewswire/ -- For the first time, the penetration of digital/online media has exceeded that of traditional media among small and medium-sized business advertisers, according to The Kelsey Group (www.kelseygroup.com), a division of BIA Advisory Services (www.bia.com). Findings from the latest wave of BIA/Kelsey's Local Commerce Monitor study, conducted with research partner ConStat, indicate the penetration of digital/online media increased from 73 percent in August...

2009-07-23 08:57:00

CHANTILLY, Va., July 23 /PRNewswire/ -- The Kelsey Group (www.kelseygroup.com), a division of BIA Advisory Services (www.bia.com), forecasts mobile search advertising revenues in Western Europe to grow from 39 million euros in 2008 to 2.3 billion euros in 2013, representing a compound annual growth rate (CAGR) of 125.4 percent. Revenues for the local segment of mobile search will grow from 18 million euros in 2008 to 1.4 billion euros in 2013, a 139.3 percent CAGR. Mobile display ad...

2009-06-22 11:34:00

DMS '09, produced by The Kelsey Group in association with the Yellow Pages Association, will feature CEOs from AT&T Advertising & Publishing, Marquette Group, R.H. Donnelley and Truvo CHANTILLY, Va., June 22 /PRNewswire/ -- The Kelsey Group, a division of BIA Advisory Services, today announced the initial speaker lineup for Directional Media Strategies 2009: The Multiplatform Opportunity (DMS '09) (www.kelseygroup.com/DMS2009), its 30th conference covering the future of the Yellow...

2009-02-26 09:00:00

U.S. Local Media Annual Forecast indicates current economic conditions may accelerate the shift from traditional to digital platforms. CHANTILLY, Va., Feb. 26 /PRNewswire/ -- Current and foreseeable economic conditions will reduce overall local advertising spending through 2013, according to the U.S. Local Media Annual Forecast (2008-2013) by BIA Advisory Services, LLC (www.bia.com) and its Kelsey Group (www.kelseygroup.com) division. BIA/Kelsey forecasts U.S. local advertising revenues to...

2009-02-24 09:00:00

First major report from Kelsey's new Mobile Local Media practice outlines the scope of the mobile local market opportunity and presents the firm's five-year outlook. PRINCETON, N.J. Feb. 24 /PRNewswire/ -- U.S. mobile advertising revenues (search and display) will grow to $3.1 billion in 2013, from $160 million in 2008, representing a compound annual growth rate (CAGR) of 81.2 percent, according to The Kelsey Group (www.kelseygroup.com), a division of BIA Advisory Services, LLC...

2008-12-17 08:25:00

PRINCETON, N.J., Dec. 17 /PRNewswire/ -- The Kelsey Group (www.kelseygroup.com) has identified more than two-dozen key trends and industry developments to watch in 2009 in interactive local media, global Yellow Pages, and vertical directories and classifieds. Among the predictions prepared by Kelsey Group program directors Charles Laughlin, Matt Booth and Peter Krasilovsky for the firm's advisory services clients, are developments in voice search, local social marketplaces and mobile...

2008-11-03 12:00:11

PRINCETON, N.J., Nov. 3 /PRNewswire/ -- According to the latest wave of "Mobile Market View," a consumer study of U.S. mobile phone users conducted by The Kelsey Group with research partner ConStat, 18.9 percent of mobile consumers now use a smartphone. Among those surveyed, 49.2 percent plan to purchase an advanced mobile device within the next two years. Corresponding with the rapid consumer adoption of smartphones is a marked increase in the level of mobile search activity. According to...

2008-10-28 09:00:16

PRINCETON, N.J., Oct. 28 /PRNewswire/ -- According to The Kelsey Group's Local Commerce Monitor study, Web site adoption by small and medium-sized businesses has grown from 54 percent in February 2007 to 61 percent in August 2008. However, home and trade service SMBs, which include categories such as painters, plumbers and carpet cleaners, lag in their adoption of an online presence: Only 33 percent have a Web site. The housing bubble that preceded the current down market caused a slowdown...

2008-09-29 12:00:21

PRINCETON, N.J., Sept. 29 /PRNewswire/ -- Recently released findings from The Kelsey Group's Local Commerce Monitor study reveal that 26 percent of small and medium-sized businesses plan to incorporate video on their Web sites in the next 12 months. Forty percent of the SMB respondents said they intend to add customer reviews to their own Web sites, and 30 percent will add links or place ads on social sites or blogs. This trend of SMB advertisers embracing Web 2.0 technologies will serve as...

2008-09-10 09:00:20

Local.com Corporation (NASDAQ: LOCM), a leading local search site and network, today announced that the company will be presenting at The Kelsey Group's "Directional Media Strategies 2008" (DMS '08: The Multiplatform Opportunity), being held at the Hyatt Regency in Atlanta, Georgia, September 15-17, 2008. Bruce Crair, Local.com president and COO, will be a featured presenter on the "Mobile Local Search -- What's the Role for Yellow Pages Publishers?" panel on Wednesday, September 17, at...


Word of the Day
call-note
  • The call or cry of a bird or other animal to its mate or its young.
'Call-note' is newer than 'bird-call,' which originally referred to 'an instrument for imitating the note of birds' but now also refers to 'the song or cry of a bird.'
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