Latest The Real Story Group Stories

The Real Story Group releases a new Buyer’s Guide to Innovation Management Software to track the dynamic marketplace Boston, MA (PRWEB) March 20, 2013 Innovation management technology platforms are proliferating as enterprises consider ideation and innovation projects as some of the most promising social applications, according to research released this week by independent analyst firm, The Real Story Group. The Real Story Group’s A Buyer’s Guide to Innovation Management Software...

New Market Place Analysis Released Today by Independent Analysis Firm The Real Story Group Categorizes 36 Web CMS Vendors Boston / London (PRWEB) March 08, 2013 Customers should remain wary of web content management vendors reinventing themselves as "Customer Experience Management (CXM)" suite providers, according to a new marketplace analysis released today by independent analyst firm The Real Story Group. The Real Story Group's new advisory briefing, 2013 Market Trends and...

New advisory paper, Assessing Web Content & Experience Management in SharePoint 2013 investigates Microsoft’s claims of improvement in WCXM capabilities in SP 2013. (PRWEB) February 13, 2013 Independent analyst firm The Real Story Group (http://www.realstorygroup.com) has just released a new advisory paper, Assessing Web Content & Experience Management in SharePoint 2013...

Designed for marketing professionals, this webinar will explain the increasingly complex world of digital marketing platforms and marketing automation tools. Boston / London (PRWEB) January 23, 2013 As enterprises ramp up their investments in digital marketing solutions, a growing realization is dawning that the technology behind these services has become increasingly complex. Successful marketers not only need to master the traditional disciplines of messaging and engagement, they also...

Designed for enterprise architects, IT planners, and tech-savvy business leaders, this webinar will help IT Pros get out in front of emerging technologies. Boston / London (PRWEB) January 21, 2013 The accelerating pace of enterprise technology change offers unprecedented opportunities — along with major stress for business and IT leaders alike. Business units seek to exploit new opportunities presented by emerging technologies, which has given rise to “Shadow IT”— the unsupported...

New Real Story Group Research Evaluates 16 Vendors Chasing Enterprise Market Boston / London (PRWEB) December 10, 2012 At least sixteen established vendors now compete within the fast-growing enterprise cloud file-sharing marketplace, according to research released today by independent evaluation firm, Real Story Group. Borne out of the consumer space, cloud-based file-sharing technology has emerged as an enterprise concern, with more organizations seeking to address employee needs...

The Real Story Group critically evaluates 18 digital marketing technology vendors. Boston, MA / London, England (PRWEB) July 17, 2012 The growing sophistication of digital marketing toolsets is driving a greater need for "Enterprise Marketing Technologists" -- specialists who can bridge the traditionally quite separate worlds of marketing and information technology, according to new research released today by independent analyst technology research firm, The Real Story Group...

Mobile and cloud-based file sharing are hot topics for 2012 (PRWEB) January 10, 2012 The Real Story Group recently released its 2012 ECM Market Analysis – a look at where the ECM market is going in 2012 – designed to help document management buyers navigate the myriad of products and vendors and avoid pitfalls. This ECM Market Analysis is available for immediate download ($875). It is also included as part of a subscription to our Document Management (ECM) stream. ECM is a mature...

The Real Story Group says that buyers are wising up to the power of intelligent document image capture Boston, Washington DC, New York (PRWEB) November 01, 2011 The Real Story Group has just released its new Document Management Report with additional focus on intelligent image capture and case management. Principal Alan Pelz-Sharpe noted that as end users of document management technology wise up to the value and power of intelligent image capture, making the right choice between...

The ECM platform is dead, but the ECM application is alive (PRWEB) November 01, 2011 A new ECM report targeting end technology users has been released by The Real Story Group. The report specifically addresses complex case management application building and if the concept of ECM as a platform is waning. Real Story Group Principal Alan Pelz-Sharpe remarked, "The E in ECM is quickly becoming anachronistic, with a back-to-basics approach from buyers of the technology. Buyers seems to be...