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Latest The Richards Group Stories

2011-07-18 06:53:00

LYNCHBURG, Va., July 18, 2011 /PRNewswire/ -- Leading feminine hygiene product manufacturer Summer's Eve® (www.summerseve.com) has launched a creative multimedia campaign with Dallas independent agency The Richards Group, to promote its full line of external cleansing and freshening products. The campaign's centerpiece is a dramatic television spot called "The V," starring Cleopatra and other strong female archetypes exalted for their combination of power and femininity....

2011-05-24 06:00:00

PORTLAND, Ore., May 24, 2011 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced The Richards Group has committed to use Rentrak's StationView Essentials set-top box database measurement service as one of its resources for local TV planning and buying across the Dallas and Waco markets. The Richards Group, located in Dallas, is the nation's largest independent...

2011-04-19 07:00:00

DALLAS, April 19, 2011 /PRNewswire/ -- Click Here, Inc., and Richards Partners have been selected as agencies of record by Lifeline Skin Care(TM), a wholly owned subsidiary of International Stem Cell Corporation (OTCBB: ISCO), a California-based biotechnology company focused on therapeutic and research products. Lifeline offers luxury anti-aging skin care products developed using its proprietary stem cell technology. Based in Dallas and part of The Richards Group - the nation's largest...

2011-02-01 07:15:00

LYNCHBURG, Va., Feb. 1, 2011 /PRNewswire/ -- Leading personal care product manufacturer Summer's Eve® is debuting a new creative campaign by Dallas independent agency, The Richards Group. The campaign, called "Freshen Up In Between," features everyday scenarios women experience, such as traveling for business and going to the gym, and how Summer's Eve fits into those experiences. The campaign will include print and online ads. The online ads will debut on February 1,...

2010-12-09 08:00:00

DALLAS, Dec. 9, 2010 /PRNewswire/ -- Click Here, Inc., the digital division of Dallas-based The Richards Group, today released its 2011 Digital Trends Report, a collection of digital insights and forecasts for 2011. Accessible at www.clickhere.com/trends, the second annual report is concepted and produced by a cross-disciplinary group of contributors from Click Here. The 2011 report spotlights the rise and relevancy of significant industry developments, including micro user-generated...

2010-12-07 07:15:00

LYNCHBURG, Va., Dec. 7, 2010 /PRNewswire/ -- With decades of category leadership, Summer's Eve® has become the go-to brand of feminine hygiene products for millions of women around the world. And, as the roles of women expand, evolve and shift, so must the roles of the products they use and trust. On the heels of a proprietary quantitative study of how women think and feel about their bodies -- and with the results showing more than 40% of women misidentify the vagina...

2009-10-29 11:30:00

ATLANTA, Oct. 29 /PRNewswire/ -- Put down your steak knives and pick up your reading glasses. Chick-fil-A restaurants nationwide are offering the perfect solution for those looking for an inexpensive stocking stuffer for the upcoming holiday season. For the 2010 edition of their annual cow-themed calendar, the Chick-fil-A Cows have put their own bovine twist on 12 classic novels to create the Great Works of Cow Literature calendar. (Logo:...

2009-06-04 10:50:00

ATLANTA, June 4 /PRNewswire/ -- The Chick-fil-A(R) "Eat Mor Chikin(R)" Cows, who have been entertaining consumers with renegade antics to push their pro-chicken messages for the past 14 years, have been recognized with a Silver Effie award in the "Sustained Success" category for creativity and effectiveness in advertising. Executives from Chick-fil-A and their Dallas-based advertising agency, The Richards Group, were on hand for ceremonies in New York to receive the award on June 3....


Word of the Day
baudekin
  • A rich embroidered or brocaded silk fabric woven originally with a warp of gold thread.
'Baudekin' seems to be an alternative form of 'baldachin,' from the Italian 'Baldacco,' Baghdad, the city where the material was made.
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