Latest ThinkVine Stories

Fast-growing Company Was Cited for its 'Potentially Disruptive' Approach CINCINNATI, May 22, 2013 /PRNewswire/ -- ThinkVine, a marketing mix optimization software company, today announced that it was named a Leader by Forrester Research, Inc., in the Forrester Wave(TM): Marketing Mix Modeling, Q2 2013 due to its "comprehensive and innovative approach" to marketing mix and is noted as a vendor with a "clear vision for the future of the mix modeling space." The recognition is the...

CINCINNATI, Jan. 22, 2013 /PRNewswire/ -- ThinkVine, a marketing mix optimization software company, today announced the addition of SmartMix included in a new version of its award-winning solution for marketers who want to achieve the greatest return on their marketing investments. The new SmartMix feature enables brands to quickly and accurately identify the best marketing plan that reaches the maximum ROI for any given spend. "As planning has moved from annual to anytime,...

CINCINNATI, Jan. 3, 2013 /PRNewswire/ -- ThinkVine, a marketing mix optimization software company, announced today that the Cleveland Indians have selected ThinkVine's industry-leading software to achieve a greater return on promotional and media spend. The specialized version of ThinkVine's software for baseball is a new approach to optimizing marketing effectiveness in the sports industry and other event-driven businesses. "Sports marketers need a high level of flexibility to...

CINCINNATI, Nov. 28, 2012 /PRNewswire/ -- ThinkVine, a marketing mix optimization software company, today announced a strategic partnership with IMJ Corporation, the No.1 digital agency in Japan. IMJ will use ThinkVine's ThinkAhead Technology(TM)( )to provide customers with fast, forward-looking insights into how to increase revenue and maximize ROI across all of their offline and online marketing investments. "Global organizations need an accurate, up-to-date understanding of how...

CINCINNATI, Nov. 1, 2012 /PRNewswire/ -- ThinkVine, a marketing mix optimization software company, today announced its partnership with Johnsonville Sausage. Johnsonville, the No. 1 national brand of brats, Italian sausage, smoked-cooked links and fresh breakfast sausage links, will use the marketing mix results as one way to evaluate and inform the company's marketing efforts. "Today's consumer is savvy and hard to engage," said Mark Battaglia, CEO of ThinkVine. "Marketers...

CINCINNATI, Sept. 27, 2012 /PRNewswire/ -- ThinkVine, a marketing mix optimization software company, and Media Behavior Institute, an independent research company, today announced a new partnership designed to provide marketers with more detailed consumer insights to help make better-informed, strategic decisions that achieve the best return on their marketing spend. ThinkVine will leverage the data from Media Behavior Institute's USA TouchPoints service, a syndicated consumer...

JACKSONVILLE, Fla., Sept. 17, 2012 /PRNewswire/ -- AMG Strategic Advisors, the growth strategy consulting unit of Acosta Marketing Group, today announced its collaboration with ThinkVine, a leading marketing mix optimization software company, to launch a breakthrough platform in the art and science of marketing mix analysis and implementation. Named Smart ROI, this platform is designed to significantly improve the capacity of businesses to strategically allocate marketing dollars...

CINCINNATI, Aug. 28, 2012 /PRNewswire/ -- ThinkVine, a marketing mix optimization software company, today announced a new version of its award-winning solution for marketers who want to achieve the best return on their marketing investments, move targeted consumers to action, and employ a more efficient and effective planning process. The enhancements give marketers better decision-making information with improvements to "what if" scenario planning including faster simulations of...

CINCINNATI, June 12, 2012 /PRNewswire/ -- ThinkVine, a marketing mix optimization software company, announced today the addition of analytical services offerings. In addition to providing marketers with custom information they need to make informed, strategic decisions about consumer segments, product features, pricing and channels, the results of ThinkVine Analytical Services can be leveraged in every run of the ThinkVine Marketing Mix Optimization software. "With increased...

CINCINNATI, June 5, 2012 /PRNewswire/ -- ThinkVine, a marketing mix optimization software company, announced today the appointment of two key executives to its executive leadership team. The additions are for a newly created position to lead product management and a new head of analytical consulting services. Both hires are in response to continued market demand for ThinkVine's software and the company's commitment to market leadership in terms of product and service delivery....