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Latest ThinkVine Stories

2014-05-05 12:26:11

Former Senior Vice President of Sales and Marketing Joins Marketing Mix Optimization Software Provider to Grow the Brand, Increase Sales CINCINNATI, May 5, 2014 /PRNewswire/ -- To broaden its customer base and bring the benefits of predictive marketing to new audiences, marketing mix optimization solution provider ThinkVine today named John Hennessy as its executive vice president of sales. With over 30 years of experience in the marketing and technology industries, Hennessy is...

2014-04-02 08:29:46

Update to Marketing Mix Optimization Software Offers Marketers Greater Depth of Information for Faster Decision-Making, Leading to Improved Results CINCINNATI, April 2, 2014 /PRNewswire/ -- ThinkVine introduced new features into its marketing mix optimization software today that give brands unprecedented insight into how their marketing activities influence customer behavior and drive sales. The product update enables marketers to view more detailed information about the forecasted results of...

2014-01-21 12:27:05

Review of non-optimized vs. optimized marketing budgets finds companies spending too much or too little on specific media 85 percent of the time CINCINNATI, Jan. 21, 2014 /PRNewswire/ -- Major brands may be losing out on more than 25 percent in additional marketing-driven sales by not optimizing their media budgets and misallocating their advertising dollars, according to data from marketing mix optimization software company ThinkVine. The ThinkVine analysis of customers with average annual...

2013-10-31 23:24:34

Interview Reveals How Marketing Mix Optimization Software is Making is Easier and Cheaper to Gather Data New York, NY (PRWEB) October 31, 2013 Many in digital media jobs have probably often wondered if there was a less expensive way to conduct market research and test marketing. There is. MediaJobs.com’s Roy Weissman recently interviewed Mark Battaglia, CEO of Thinkvine in the article Thinkvine Used Big Data and Algorithms to Eliminate the People in Test Marketing. The interview shares...


Word of the Day
grass-comber
  • A landsman who is making his first voyage at sea; a novice who enters naval service from rural life.
According to the OED, a grass-comber is also 'a sailor's term for one who has been a farm-labourer.'