Latest Thomas Nelson Stories

New research shows how support for a generally liked policy can be significantly lowered, simply by associating it with a group seen as “radical” or “extreme.” In one experiment, researchers found that people expressed higher levels of support for a gender equality policy when the supporters were not specified than when the exact same policy was attributed to “radical feminist” supporters. These findings show why attacking political opponents as “extremists” is so...

NASHVILLE, Tenn., Oct. 26, 2011 /PRNewswire/ -- In a town just 25 miles southwest of Detroit lives a man whose gift of storytelling landed him the opportunity to share that gift with the world. William Sirls of Gibraltar, MI, has just signed as the newest fiction author at Thomas Nelson, Inc. Sirls, who began writing a novel in 2004, shelved his story after he made the decision to turn himself in to authorities and spend 29 months in federal prison, convicted of wire fraud and money...

PLANO, Texas, Sept. 22, 2011 /PRNewswire/ -- Thomas Nelson Live Events, the number one producer of live events in the Christian market, announced today the addition of Patrick Koors as its new Vice President of Marketing. Koors joins the Live Events division of Thomas Nelson, Inc. in the Company's effort to strategically expand its marketing outreach and drive awareness of our events to a larger audience. "We are thrilled to have Patrick join our team!" said Sally Hofmann, Senior Vice...

NASHVILLE, Tenn., Aug. 29, 2011 /PRNewswire/ -- Thomas Nelson announces the creation of the company's first enhanced e-book, which released on Aug. 25. This landmark e-book by New York Times best-selling author and pastor Max Lucado features the full digital content of his most recent bestseller, Max on Life: Answers and Insights to Your Most Important Questions (Thomas Nelson, April 2011) in addition to audio and video elements. "We knew Max Lucado would be the perfect author to launch...

NASHVILLE, Tenn., Aug. 5, 2011 /PRNewswire/ -- Thomas Nelson, Inc., the world's largest Christian publisher, announced this week that Carol Nygren will assume the role of Executive Vice President and Managing Director of the Thomas Nelson Live Events business in Plano, Texas. Nygren will assume the top executive role within Live Events, overseeing the entire business division for the Company. Under Nygren's leadership, the Live Events division, which includes the Women of Faith and...

NASHVILLE, Tenn., Aug. 3, 2011 /PRNewswire/ -- This week, Thomas Nelson Publishers, the world's largest Christian and inspirational publisher, welcomed Casey Francis as its Director of Corporate Communications. Within this role, Francis will oversee all corporate communications, working to enhance and maintain the public image of the Thomas Nelson brand. She will develop public relations and communication strategies to emphasize the Company's overall mission, to inspire the world. "I am...

NASHVILLE, Tenn., July 25, 2011 /PRNewswire/ -- Thomas Nelson Gift Books released a line of apps today for their bestselling devotionals. The first apps in the launch include the platinum-selling devotional Jesus Calling and Max Lucado's newest devotional Live Loved. These apps, priced at $9.99 each, are available for purchase today in the iTunes® Store for iPhone, iPod touch, and iPad with apps for Droid phone and tablets following this fall. The $9.99 app includes customized...

NASHVILLE, Tenn., July 20, 2011 /PRNewswire/ -- With more than 5.5 million units sold in the Max Lucado's Hermie & Friends(TM) line, Max Lucado's beloved book and DVD brand is planning to refresh and relaunch in the fall of 2011. The relaunch, which includes board books, a hardcover level two reader, and DVDs, will release on October 4th, 2011 with the new everyday value DVD pricing starting in September. A second new hardcover level two reader is set to release in spring of 2012. The...

NASHVILLE, Tenn., June 16, 2011 /PRNewswire/ -- Thomas Nelson, Inc. announced today that they will be opening Thomas Nelson Mexico, a wholly owned business entity based in Mexico City, on August 1, 2011, making them the first major Christian publisher to market, distribute and sell locally. Thomas Nelson Mexico will employ a local, proactive sales team focused on selling to distributors, bookstores and ministries and supporting them with marketing and other services. Grupo Nelson Vice...

NASHVILLE, Tenn., May 23, 2011 /PRNewswire/ -- Thomas Nelson, Inc. announced today that LeeEric Fesko is joining the Nelson team as the Lucado Trade Marketing Director. In this role, Fesko will be responsible for overseeing all aspects of marketing, promotion, and publicity for all Max Lucado trade titles. With over 10 years of sales, marketing, and web development experience with some of the most popular Christian brands, Fesko began his career at Word Entertainment in 1999. For the last...