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2012-12-07 05:01:24

Customer Journey Mapping is the new strategy to help SaaS companies drive growth. Totango is offering a free webinar and announcing private workshops. Palo Alto, CA (PRWEB) December 06, 2012 Totango surveyed 75 marketing executives during Marketo´s Marketing Nation Virtual Event on November 14th, 2012 and found that even though 61% of revenues come from existing customers, only 21% of the marketing budget is dedicated to them. But change is in the air. The same survey found that 52% of...


Word of the Day
attercop
  • A spider.
  • Figuratively, a peevish, testy, ill-natured person.
'Attercop' comes from the Old English 'atorcoppe,' where 'atter' means 'poison, venom' and‎ 'cop' means 'spider.' 'Coppa' is a derivative of 'cop,' top, summit, round head, or 'copp,' cup, vessel, which refers to 'the supposed venomous properties of spiders,' says the OED. 'Copp' is still found in the word 'cobweb.'
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