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Latest Trademark distinctiveness Stories

2011-07-26 00:00:30

"As trade across borders amplifies with growing globalization even small startups are realizing the importance of trademark registration. The proliferation of ecommerce is also enunciating the need for trademark registration and our launch of the dedicated practice comes at the right time" says Satish Bakhda of http://www.rikvin.com Singapore (PRWEB) July 24, 2011 Rikvin, as an integrated corporate services provider, has recently launched a new division dedicated to the clients seeking...

2011-06-15 22:12:22

Consumers react strongly to their product choices being copied, according to a new study in the Journal of Consumer Research. They really dislike it when the copycat is someone similar to them. "Have you ever gone to a party only to learn upon arrival that another guest is wearing the same dress or shirt as you?" ask authors Katherine White (University of British Columbia) and Jennifer J. Argo (University of Alberta). The researchers looked at what happens when someone else copies a...

2009-12-14 22:15:43

It may seem odd to add scent to products like sewing thread, automobile tires, and tennis balls, as some companies have done. But a new study in the Journal of Consumer Research says scent helps consumers remember product information. "Product scent may be particularly effective at enhancing memory for product information as a function of its ability to enhance a product's distinctiveness within its surrounding context," write authors Aradhna Krishna (University of Michigan), May Lwin...


Word of the Day
baudekin
  • A rich embroidered or brocaded silk fabric woven originally with a warp of gold thread.
'Baudekin' seems to be an alternative form of 'baldachin,' from the Italian 'Baldacco,' Baghdad, the city where the material was made.
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