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Latest Trademark distinctiveness Stories

2014-08-18 08:30:41

Prevents sale of "blu" e-cigarettes in Germany BRADFORD, Pa., Aug. 18, 2014 /PRNewswire/ -- Zippo Manufacturing Company, maker of the iconic Zippo® lighter ("ZMC" or the "Company"), announced today that it has been granted a preliminary injunction in Germany against Cygnet UK Trading Ltd., a Lorillard subsidiary, preventing Cygnet from using the "blu" brand name for e-cigarettes sold in that country. The Regional Court of Frankfurt am Main agreed with ZMC that the "blu"...

2011-07-26 00:00:30

"As trade across borders amplifies with growing globalization even small startups are realizing the importance of trademark registration. The proliferation of ecommerce is also enunciating the need for trademark registration and our launch of the dedicated practice comes at the right time" says Satish Bakhda of http://www.rikvin.com Singapore (PRWEB) July 24, 2011 Rikvin, as an integrated corporate services provider, has recently launched a new division dedicated to the clients seeking...

2011-06-15 22:12:22

Consumers react strongly to their product choices being copied, according to a new study in the Journal of Consumer Research. They really dislike it when the copycat is someone similar to them. "Have you ever gone to a party only to learn upon arrival that another guest is wearing the same dress or shirt as you?" ask authors Katherine White (University of British Columbia) and Jennifer J. Argo (University of Alberta). The researchers looked at what happens when someone else copies a...

2009-12-14 22:15:43

It may seem odd to add scent to products like sewing thread, automobile tires, and tennis balls, as some companies have done. But a new study in the Journal of Consumer Research says scent helps consumers remember product information. "Product scent may be particularly effective at enhancing memory for product information as a function of its ability to enhance a product's distinctiveness within its surrounding context," write authors Aradhna Krishna (University of Michigan), May Lwin...


Word of the Day
vermicular
  • Like a worm in form or movement; vermiform; tortuous or sinuous; also, writhing or wriggling.
  • Like the track or trace of a worm; appearing as if worm-eaten; vermiculate.
  • Marked with fine, close-set, wavy or tortuous lines of color; vermiculated.
  • A form of rusticated masonry which is so wrought as to appear thickly indented with worm-tracks.
This word ultimately comes from the Latin 'vermis,' worm.
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