Latest Undergarment Stories
NEW YORK, July 19, 2011 /PRNewswire/ -- Wacoal, a leading intimate apparel brand, is about to launch a new online store featuring fresh and exotic collections from across the globe, which are specially designed for petite and slender-framed women. Wacoal World (www.wacoalworld.com) will offer an array of styles that shoppers will not be able to find on any other website or in any store in the United States. The styles found on Wacoal World are created by designers who work at the Wacoal...
SYDNEY, July 6, 2011 /PRNewswire/ -- If a week is a long time in business, 5 years is surely a lifetime. And for Australian brand Cocksox®, it's been an eventful life. Cocksox® are underwear and swimwear for men that feature an "anatomically correct" pouch that supports a man's "crown jewels." The brand started almost as a dare in the lounge room of Sydney-based couple Nadiah Kanawaty and Nigel Christensen. Nadiah designed the garment; Nigel came up with the cheeky name. They listed...
LOS ANGELES, June 17, 2011 /PRNewswire/ -- You weren't born with sexy jeans, were you? Don't worry you're not the only one. Can you get the sexy jean? Absolutely! At least that is what Telegaleria is saying this summer. "This season we worked hard to find the perfect fusion of butt lifting - tummy slimming designs and trendy denim styles," said Fred Ackourey, President of Telegaleria, a retailer of figure enhancing apparel. "Our brand's designers have always created jeans that give...
SYDNEY, June 15, 2011 /PRNewswire/ -- Flame [def] (noun) a hot glowing body that is generated by something on fire; the visible part of fire that emits both light and heat. Lifestyle international brand aussieBum launches its new hipster underwear Flame. The range has been designed for the man who wants to feel the heat of sexiness. This new exciting range features an engineered embossed waistband that will turn heads of both traditioners and trend-setters. The campaign embodies the...
ATLANTA, June 9, 2011 /PRNewswire/ -- SPANX®, the brand known for making women's butts look better on red carpets and in offices around the world, leveled the playing field with the launch of SPANX for Men. The perfect gift for the dad who has everything - except maybe a flat stomach - the Cotton Compression Undershirt eliminates beer bellies and love handles while offering lumbar support. Due to the sellout success of the cotton shaping tees, Spanx launched Zoned Performance Undershirts...
NASHVILLE, Tenn., June 8, 2011 /PRNewswire/ -- Gildan Activewear Inc., one of the leading manufacturers of branded T-shirts and sweatshirts in the world, expects to break a Guinness World Record when it unveils the World's Largest T-shirt on Saturday, June 11th, 2011, during the Country Music Association's (CMA) Music Festival in Nashville, TN. The unveiling will be hosted by 19 Recordings/RCA Nashville singing artist Danny Gokey. On Saturday, Gildan will also be officially announcing that...
NEW YORK, May 17, 2011 /PRNewswire/ -- No one understands the challenges women face when shopping for intimate apparel better than Maidenform. For decades, the company has worked tirelessly to create products that make the process easier, such as its new ADJUSTS-TO-ME(TM) collection. This collection of bras, panties and shapewear in self-adjusting fabric and elastics will launch this September and will offer women customized support and comfort suited to their unique curves. (Photo:...
SAN FRANCISCO, April 14, 2011 /PRNewswire/ -- PACT, an underwear brand that blends design and sustainability with support for powerful social and environmental causes, proudly supports the Sierra Club Student Coalition's "Campuses Beyond Coal" initiative. Today, PACT announces the public availability of their latest collection, "Beyond Coal," which supports this movement to educate about coal's dangers to environmental and public health. Students from coal-powered campuses, as well as...
WINSTON-SALEM, N.C., April 12, 2011 /PRNewswire/ -- Hanes has launched new national television ads for its women's intimate apparel, including Hanes ComfortFlex Fit Bras that shape to fit and Hanes No Ride Up Panties that know their place and stay in place. The ads are airing on national network morning, daytime and primetime shows, as well as national cable shows, and will continue throughout the year. The new campaign, which features the first new Hanes TV ads for women in three years,...
KENOSHA, Wis., March 30, 2011 /PRNewswire/ -- Jockey International, Inc. announces the launch of their new television spot featuring pro quarterback, Heisman trophy winner and Jockey spokesman, Tim Tebow. Tebow is the face of Jockey® staycool, Jockey's newest collection of innovative underwear, designed to help regulate skin temperature and keep you cool and comfortable. To view the multimedia assets associated with this release, please click:...
