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Last updated on April 19, 2014 at 21:20 EDT

Latest Universal McCann Stories

2014-04-16 08:26:55

Fueled by a 42-year legacy of innovation and growth, The Mars Agency is repositioning itself to create brand experiences that deliver sustainable, profitable results in this new world of marketing SOUTHFIELD, Mich., April 16, 2014 /PRNewswire/ -- The Mars Agency, formerly known as MARS Advertising, the new-age leader in next generation shopper marketing, has rolled out an international corporate rebrand impacting all of its entities throughout the U.S., U.K, and Canada. This...

2014-04-14 12:30:16

New Agency Taps Michael Maher as President NEW YORK, April 14, 2014 /PRNewswire/ -- ID Media, an Interpublic Group agency known for identifying and delivering accountable media solutions, today announced the launch of a new agency, ID Health, to expand its already robust healthcare and pharmaceutical offerings. The agency, which is based in New York, will be led by Michael Maher, who joins the company as president and will report to Chairman and CEO Lynn Fantom. ID Health is a...

2014-04-11 16:21:18

NEW YORK, April 11, 2014 /PRNewswire/ -- Devin Reiter is joining McCann Erickson New York as an Executive Account Director from Crispin, Porter & Bogusky where he has been a Group Account Director. At McCann, effective immediately, Reiter will oversee a range of clients, including the agency's USPS business. Reiter is returning to McCann after nearly four years at CP+B in Boulder. "Devin has an outstanding track record of delivering great work for complex client businesses,...

2014-04-09 16:24:14

NEW YORK, April 9, 2014 /PRNewswire/ -- McCann Worldgroup today announced that it has named Michael McLaren as CEO of MRM//McCann. McLaren has been serving as President of MRM//McCann since May 2013. Hank Summy will continue to serve as President of MRM//McCann North America and the Global Commerce practice. MRM//McCann is one of the world's leading customer experience and relationship marketing agency networks with offices in 22 countries and a blue-chip list of global and local...

2014-04-02 12:28:14

NEW YORK, April 2, 2014 /PRNewswire/ -- Media Partnership Corporation, an Interpublic Group agency known for optimizing media solutions, was named a "Best Place to Work" by the Hartford Business Journal. Ranking 12(th) in the small/medium company category, Media Partnership (MPC) was one of only 35 Connecticut-based companies to win this coveted accolade. The Journal, in partnership with Best Companies Group, selected this year's winners based on the results of surveys of both...

2014-04-02 08:21:46

McCann becomes second supplier to integrate into Liberty Hall's Accurus Aerospace Platform NEW YORK and ATHENS, Ga., April 2, 2014 /PRNewswire/ -- Liberty Hall Capital Partners ("Liberty Hall"), a private equity firm focused exclusively on investments in businesses serving the global aerospace and defense industry, announced today the acquisition of McCann Aerospace Machining ("McCann"), a Tier II supplier of large, complex monolithic machined structural parts and assemblies for the...

2014-03-04 23:22:58

Award-winning Global Marketing Agency to Help Deliver Experience-driven Commerce As Elastic Path Strengthens Its Partnership Strategy (PRWEB) March 04, 2014 Elastic Path Software Inc., the digital commerce company, today announced that it has entered into a partnership with MRM//McCann, a leading global customer experience marketing agency, to deliver exceptional experience-driven commerce solutions. “MRM//McCann is a world-leading creative agency that really understands the value of...

2014-02-26 16:25:31

-Agency Also Receives Unprecedented 18th Platinum Award- NEW YORK, Feb. 26, 2014 /PRNewswire/ -- Weber Shandwick's Travel & Lifestyle practice was honored with an impressive 17 awards at the annual Hospitality Sales and Marketing Association International (HSMAI) gala in New York on February 24(th), including Best of Show in Public Relations for the Michigan Economic Development Corporation, known for its Pure Michigan campaign. The practice received eight gold, five silver and...

2014-02-12 12:28:18

'Dumb Ways To Die' Is 'Most Awarded Gunn Report Campaign Ever' NEW YORK, Feb. 12, 2014 /PRNewswire/ -- McCann Erickson was recognized in The Gunn Report 2013 for a number of first-place global rankings, including the most-awarded digital work of 2013 and the most-awarded agency in the world in 2013. While McCann Melbourne won the lion's share of the honors, McCann Madrid, McCann Oslo, McCann Mumbai and McCann New York all contributed to the winning rankings across the McCann...

2014-02-10 08:23:06

FARMINGTON HILLS, Mich., Feb. 10, 2014 /PRNewswire/ -- Duffey Petrosky continues to grow as the Farmington Hills, MI-based ad agency adds Carrie Sweeney as new Account Director for the Ally Auto account team. Duffey Petrosky currently serves as Ally Auto's agency of record, alongside Embark Digital, Ally Auto's digital, social and mobile agency of record and part of the Duffey Petrosky family of companies. (Photo: http://photos.prnewswire.com/prnh/20140210/DE60732 ) Sweeney joins...