Latest Universal usability Stories
By Massey, Anne P Khatri, Vijay; Montoya-Weiss, Mitzi M ABSTRACT An important prerequisite for the success of any online service is ensuring that customers' experience-via the interface- satisfies both sensory and functional needs. Developing interfaces that are responsive to customers' needs requires a perspective on interface design as well as a deep understanding of the customers themselves. Drawing upon research in consumer behavior concerning consumer beliefs about technology, we...
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