Latest University of Wisconsin Stories
EAU CLAIRE, Wis., Jan. 26, 2011 /PRNewswire-USNewswire/ -- If the companies that spend millions to advertise in the Super Bowl want viewers to like their ads, the ads should feature a cute kid instead of a pop star, say University of Wisconsin-Eau Claire marketing professors Dr.
Future queen or tireless toiler? A paper wasp's destiny may lie in the antennal drumbeats of its caretaker.
A cold dose of fear lends an edge to the here-and-now â€” say, when things go bump in the night.
Shine Advertising Showcases UW Health's Extraordinary Patient Care Madison, WI (PRWEB) January 5, 2011 For years, UW Health has been a champion of excellence and innovation in the health sciences.
To survive in a tumultuous environment, sea urchins literally eat through stone, using their teeth to carve out nooks where the spiny creatures hide from predators and protect themselves from the crashing surf on the rocky shores and tide pools where they live.
A popular herbal supplement viewed by many as a way to beat the common cold actually has minimal effect in dealing with the illness.
Thunderstorms can bring intense rain, hail, lightning and even tornadoes, but predicting them a few hours out is one of the great problems of meteorology.
Those who choose to pray find personalized comfort during hard times, according to a University of Wisconsin-Madison sociologist.
The "A" grades that high schoolers earn aren't just good for making the honor roll â€” they also make them healthier as adults, too.
Bacteria are among the simplest organisms in nature, but many of them can still talk to each other, using a chemical "language" that is critical to the process of infection.
- a meat pie that is usually eaten at Christmas in Quebec