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Latest Valassis Stories

2014-05-28 23:09:59

White Label Platform Brings At-Scale Location-Based Mobile Advertising to SMBs New York, NY (PRWEB) May 28, 2014 Verve, the leader in location-based mobile advertising, today announced its Verve Local Merchant Offers (VLMO) platform, the first-ever white label platform built to power real-time location-based mobile offers for SMBs. Deployed through channel partners who access Verve’s programmatic VLMO API, the platform provides a turn-key solution with real-time location-based targeting...

2014-03-05 08:27:11

Millennials use More Coupons Than Their Parents LIVONIA, Mich., March 5, 2014 /PRNewswire/ -- Valassis, a leader in intelligent media delivery, announced today results of its Shopper Marketing Report with data that marketers can tap into to influence a specific shopper with added focus on digital, social and mobile trends; millennials; and Hispanic shoppers. The Valassis Shopper Marketing Report provides insights marketers can utilize to reach, activate and accelerate shoppers along their...

2014-02-25 12:24:24

Evolution Enables Marketers to Increase Coupon Use While Moderating Redemption LIVONIA, Mich., Feb. 25, 2014 /PRNewswire/ -- Valassis, a leader in intelligent media delivery, released today the annual topline report of U.S. coupon trends in 2013 prepared by its subsidiary, NCH Marketing Services, Inc. Findings in the NCH Coupon Facts Report point to an evolving mix of media and promoted products impacting distribution and redemption in 2013. The number of coupons issued to...


Word of the Day
baudekin
  • A rich embroidered or brocaded silk fabric woven originally with a warp of gold thread.
'Baudekin' seems to be an alternative form of 'baldachin,' from the Italian 'Baldacco,' Baghdad, the city where the material was made.
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