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Last updated on April 24, 2014 at 1:21 EDT

Latest Viamedia Stories

2014-03-20 08:27:27

New hire bolsters company's commitment to investments in ad targeting, innovation and data LEXINGTON, Ky., March 20, 2014 /PRNewswire/ -- Viamedia, the television industry's leading independent provider of outsourced local television advertising services on behalf of cable companies, today announced the strategic appointment of Jonathan Sims as Vice President of Media Research. An established industry executive in the forefront of cutting-edge ROI measurement and multi-platform...

2014-03-13 08:25:58

Strategic Hire Symbolizes Companies Commitment to Reinvent and Reimagine the Future NEW YORK AND LEXINGTON, Ky., March 13, 2014 /PRNewswire/ -- Viamedia, the television industry's leading independent provider of outsourced local television advertising services on behalf of cable companies, today announced major changes with the appointment of Kim Norris as Chief Operating Officer. A veteran television and advertising executive, Norris will be responsible for the day-to-day...

2014-01-08 08:24:23

TRA co-founder and CEO to lead top outsourced local television, cross-platform and digital advertising sales company LEXINGTON, Ky., Jan. 8, 2014 /PRNewswire/ -- Viamedia, the television industry's leading independent provider of outsourced local television advertising services on behalf of cable companies, today announced the appointment of Mark Lieberman as its new President & Chief Executive Officer and member of the Board of Directors. Lieberman, who will be based in...

2013-12-18 16:22:25

New funding will continue to drive innovation and growth across the company's traditional and digital advertising sales and services platforms LEXINGTON, Ky., Dec. 18, 2013 /PRNewswire/ -- Viamedia, the cable industry's leading independent cable rep firm and provider of online advertising services, announced today that it has closed on a new $40 Million bank financing package, led by PNC Bank and U.S. Bank. The $40 million facility will replace Viamedia's prior bank facility and will...

2013-12-17 16:22:45

Carter will lead the assimilation of a new President and CEO and continue to help take Viamedia to its next level of achievement LEXINGTON, Ky., Dec. 17, 2013 /PRNewswire/ -- Viamedia, the cable industry's leading independent cable rep firm and provider of online advertising services, announced that Jeff Carter has been named Vice Chairman of Viamedia's Board of Directors. Carter co-founded Viamedia and is currently its President & CEO. He will continue to be a significant...

2013-11-26 08:24:32

Majority of Americans say cable TV holiday advertising impacts their shopping while admitting they would like to see Scrooge-like themes in ads LEXINGTON, Ky., Nov. 26, 2013 /PRNewswire/ -- Viamedia, the cable industry's leading independent cable rep firm and provider of online advertising services, today announced its 2013 Holiday Cable Advertising Study which determined how advertisements on cable TV networks impacts the 89% of Americans who have cable TV programming. The study examined...

2013-11-11 08:24:52

LEXINGTON, Ky., Nov. 11, 2013 /PRNewswire/ -- Viamedia, the cable industry's leading independent cable rep firm and provider of online advertising services, today announced that Becky Jones, the company's Vice President of Marketing and Research, has been named an award honoree for CableFAX's Most Powerful Women in Cable. Jones, who was recently recognized by CableFAX as "Marketer of the Year" and "Affiliate Sales Person of the Year," will be honored at the CableFAX Most Powerful...

2013-10-23 08:26:20

Executives Jack Olson and Brian Hunt lead panels; show off Viamedia GO LAS VEGAS, Oct. 23, 2013 /PRNewswire/ -- Viamedia, the cable industry's leading independent cable rep firm and provider of online advertising services, proudly presents Viamedia GO for the first time to advertising insiders at TelcoVision 2013. Viamedia GO is a new all-in-one solution that allows small-medium sized cable operators the ability to provide local advertising in areas previously unrepresented...

2013-09-24 08:25:47

Company Announces Participation in Panel Discussion and the Ad Week Experience, and Official Launch Event for placemedia NEW YORK, Sept. 24, 2013 /PRNewswire/ -- Viamedia, the cable industry's leading independent cable rep firm and provider of online advertising services, today announced its participation at leading events during Advertising Week 2013, taking place from September 23 - 27 in New York City. Advertising Week is the world's premier annual gathering of marketing and...

2013-09-23 08:25:00

placemedia Brings Automation and Efficiency to Buying and Selling Long-tail TV and Video Advertising LEXINGTON, Ky., Sept. 23, 2013 /PRNewswire/ -- Viamedia, the cable industry's leading independent cable rep firm and provider of online advertising services, today announced the launch of placemedia, the only full-automated self-service portal for national television advertisers. Partnering with the nation's leading television providers, placemedia enables advertisers to reach...