Latest Ving Stories
CORAL GABLES, Fla., Feb. 17, 2013 /PRNewswire/ -- BACARDI, the world's best-selling and most awarded rum, unveiled its latest addition to the brand's flavored rum lineup, BACARDI(®) Pineapple Fusion(TM) at last night's NBA on TNT All-Star Saturday Night Party. The NBA on TNT party featured a performance by award-winning hip hop artist Flo Rida. To view the multimedia assets associated with this release, please click:...
HAMILTON, Bermuda, Nov. 12, 2012 /PRNewswire/ -- Bacardi Limited, the largest privately-held spirits company, lights up this year's holiday season with new brand expressions and ultimate party ideas perfected through its 150-year history. BACARDI rum, the spirit that started it all, has been at the center of festivities since 1862 when Don Facundo Bacardi Masso revolutionized the spirits world by creating rum as we know it today. The exceptional quality and mixability of BACARDI...
HAMILTON, Bermuda, July 25, 2012 /PRNewswire/ -- Bacardi, the company that revolutionized the spirits world in 1862 with the creation of the world's first smooth, light bodied, mixable rum--BACARDI--builds on its 150-year legacy of innovation with new category entries, new premium spirits with unique tastes, and fresh ways to enjoy great-tasting spirits and cocktails. This milestone anniversary marks the second greatest year of innovation for the Company in the past century and a half...
CORAL GABLES, Fla., July 10, 2012 /PRNewswire/ -- Today, BACARDI®( )rum announced it will team up with Spotify, the award-winning digital music service, to present BACARDI on tour with the Spotify Big Green Bus. The aptly named tour will feature a big green bus making stops at some of the biggest music events of the season to create the ultimate musical road trip. This marks the first time that Spotify has partnered with a spirits brand to create a user experience on this...
HAMILTON, Bermuda, April 25, 2012 /PRNewswire/ -- Flashback to 1937 during the economic upheaval of the Great Depression in the United States. Prohibition had recently ended and BACARDI became very popular. During this struggling economic environment, some unscrupulous bars and restaurants in New York City tried to take advantage of consumers by substituting BACARDI for lesser quality rums when they asked for BACARDI cocktails. To view the multimedia assets associated with this...
CORAL GABLES, Fla., May 26, 2011 /PRNewswire/ -- In anticipation of Memorial Day Weekend, GREY GOOSE® Vodka is launching a national television commercial today titled "Strengths" to stress the importance of responsible drinking. This new commercial is part of the brand's summer consumer engagement campaign and comes on the heels of its new 30 second TV advertisement titled "Reunion." "Strengths" will run in primetime on national cable networks and also appear on leading social media...
(Ivanhoe Newswire) "“ The old Danish myth that submerging your feet in alcohol will get you drunk was busted. This study confirms that, although you may want a bucket of vodka under the dinner table to dunk your feet in from time to time, unfortunately it won't work.The authors, led by Dr Peter Lommer Kristensen from the Hillerød Hospital in Denmark, say it was important that the myth underwent scientific scrutiny to prevent students wasting their time experimenting with this...
Castle Brands Inc. (AMEX: ROX), an emerging international spirits company, today announced the Top 15 semifinalists in its second annual Boru Vodka "Defend the Bar Band" contest. Over 800 bands representing 47 states and a wide variety of musical styles entered this year's competition--Boru's bid to find the most authentic, direct and passionate bar band in the country. The fifteen shortlisted bands will be featured on the dedicated Boru Vodka "Defend the Bar Band" website...
