Latest Viral marketing Stories
Christopher Ming Ryan (The Way We Watch) on how savvy advertisers recognize the difference in the behavior of their television broadcast audience vs. their web audience. NEW YORK, May 14 /PRNewswire/ -- Christopher Ming Ryan, an executive producer of internal and external video marketing communications, published a feature that classifies television ad watchers as renters as opposed to Web users who react to viral videos like owners. As the advent of sharing media on social networks like...
F+W Media's long-term partnership with Publishing Technology paves the way for the adoption of iPublishCentral solution NEW YORK, April 22 /PRNewswire/ -- F+W Media, a leading provider of high quality content in multiple formats, has selected iPublishCentral, a self-service e-content platform, to empower its e-publishing strategy. Using iPublishCentral, F+W Media plans to create widgets for more than 3,000 of its titles and use iPublishCentral's tools to market and sell its content...
THEFranchiseLookup.com, an on-line lead-generation and advertising franchise portal, officially launched April 6, 2009. HERNDON, Va., April 7 /PRNewswire/ -- THEFranchiseLookup.com, an on-line lead-generation and advertising franchise portal, officially launched April 6, 2009. A premier Franchise Search Directory, THEFranchiseLookup.com allows future franchise owners to receive free information regarding the purchase of a franchise, franchising news and industry specific franchise...
ORLANDO, Florida, February 4 /PRNewswire/ -- KetaKeta Ltd. (2003) (http://www.KetaKeta.com), a pioneering viral video advertising agency, has released a most innovative viral video series for the promotion of LastMinuteTravel's "World for $1" campaign (http://www.LastMinuteTravel.com/World-for-a-Dollar). Since the launch of the campaign last week, over 2,000 people have won $1 a night premier hotel stays in over 230 destinations. "There has been so much buzz around this campaign,...
SpotCo's digital advertising expertise takes show business to new 'heights' NEW YORK, Jan. 26 /PRNewswire/ -- When a fan of the wildly popular computer game company SIMS 2 incorporated a theatrical ad agency's creative into that world last month, it marked the legitimization of a new trend on Broadway -- online viral campaigns. Sara Fitzpatrick, Director of Interactive for SpotCo, now the leading full-service theatrical advertising agency working with Broadway and off- Broadway...
CUPERTINO, California, January 21 /PRNewswire/ -- Tier 1 Mobile Operator in mainland China deployed Mobixell Ad-It(TM) viral marketing platform by Mobixell, the mobile multimedia and advertising company. The Ad-It(TM) viral marketing solution is designed to enable the effective viral distribution of multimedia content in person to person communication, over the mobile data network, by encouraging users to forward multimedia messages to friends, whilst effectively mapping the social...
Award-winning PR Agency Delivering Innovative New Media and Web-Based Marketing Campaigns to Clients RESTON, Va., Jan. 12 /PRNewswire/ -- Merritt Group, Inc., a nationally recognized communications firm that helps move markets for forward-thinking companies in the government, healthcare and technology sectors, announced today the launch of its "Digital Services Practice." Through this Practice, Merritt Group provides clients with proven expertise in developing and executing campaigns...
SpotCo's marketing campaigns get top billing NEW YORK, Jan. 7 /PRNewswire/ -- Playbill.com put the topping on the cake for SpotCo by choosing several examples of the white-hot advertising agency's campaigns from 2008 in the publication's top theater stories for the year. The year 2008 has already proven the best-ever for SpotCo, which represented an astounding 62 Tony nominations last year, resulting in 14 Tony wins, including Best Play and Best Musical. The advertising agency, which...
International Flavors & Fragrances Inc. (NYSE: IFF), a leading global creator of flavors and fragrances for the consumer staples and products industry, announced today that Robert M. Amen, Chairman and Chief Executive Officer, will present at the Morgan Stanley Global Consumer & Retail Conference on Tuesday, November 18, 2008 at the Crown Plaza Times Square Hotel in New York City. The presentation is scheduled for 3:45 PM ET on November 18, 2008, and will provide an overview of the...
California Teens: Create a t-shirt design that expresses how you own your own drama in your relationship and you could be a star! The 'Design Not Drama' contest, powered by social media advertising network Brickfish, is part of an interactive campaign at BOM411.com to showcase youth-generated solutions for developing healthy relationships. Located at www.designNotdrama.com, the contest is open to California residents aged 15-19. The grand prize winner, based on most creative, best slogan and...
