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Last updated on April 24, 2014 at 21:24 EDT

Latest Vivaki Stories

2014-01-30 12:26:14

Preferred partnership enables the world's largest brands to create, deliver and measure interactive and engaging TV and video ads across all screens NEW YORK, Jan. 30, 2014 /PRNewswire/ -- VivaKi, the ad tech solutions company owned by Publicis Groupe, announced today that it has selected Innovid, the technology platform for delivering immersive video advertising anywhere, as a global preferred video advertising partner. The selection was based upon a rigorous review of business...

2013-11-06 08:37:29

Publicis Groupe prioritizes viewability and verification with expanded partnership NEW YORK, Nov. 6, 2013 /PRNewswire/ -- Today, leading video ad management platform, Vindico announced an expansion in its three-year partnership with ad tech solutions provider, VivaKi, to make Adtricity a preferred verification and viewability partner for Publicis Groupe, which has agencies in 108 markets around the world. Adtricity, a comprehensive measure of quality for video advertising, helps...

2013-10-29 00:22:06

BEIJING, Oct. 29, 2013 /PRNewswire/ -- On the morning of October 24, Frank Voris, the global CEO of VivaKi -- part of the Publicis Groupe, a global leader in digital advertising solutions -- visited Tencent along with his senior management team and expressed his willingness to cooperate closely with Tencent in the area of digital marketing. SY Lau, senior executive vice president of Tencent and president of its online media group, along with his senior management team, warmly received...

2013-09-30 08:27:55

comScore to deliver validated Campaign Essentials (vCE) to all of Publicis Groupe through VivaKi's Data Platform, SkySkraper(TM) RESTON, Va., Sept. 30, 2013 /PRNewswire/ -- VivaKi and comScore today announced a preferred data partnership that will bring enhanced viewability and audience validation into SkySkraper, the Publicis Groupe big data platform operated by VivaKi. As a SkySkraper Connect partner, comScore will make its validated Campaign Essentials(TM) (vCE) available...

2013-04-29 08:30:59

Video planning tool developed by Starcom MediaVest Group and Visible Measures projects earned media performance BOSTON, April 29, 2013 /PRNewswire/ -- Until now, the viral capacity of a video campaign, and its ability to generate earned media, has relied on an unspecified combination of art and conjecture. Today, through a partnership with VivaKi and months of co-development work with Starcom MediaVest Group (SMG), Visible Measures is empowering the agencies of Publicis Groupe to...

2013-04-03 12:26:08

User Insights and Field-Test Recommendations Follow a 14-Month Long Study of 20 Million Consumers CHICAGO, April 3, 2013 /PRNewswire/ -- Happy birthday, tablets, you've made quite the impression since the iPad was introduced three short years ago. Now, thanks to the hard work of 26 advertisers and publishers, we know more about you--and how you impact advertising--than ever. The findings follow a 14-month long research study conducted by VivaKi's The Pool, an ongoing initiative to...

2012-11-14 12:24:53

CHICAGO, Nov. 14, 2012 /PRNewswire/ -- Seeking to deliver superior social marketing strategies and media decisions to marketers, VivaKi today announced a partnership with The Echo System and Voxsup. The combination of The Echo System and Voxsup gives Publicis Groupe clients access to unparalleled brand insights and solutions through a social intelligence platform that mines over four years of social data from every major social network. These unique social insights are served up via...

2012-08-20 22:20:32

CHICAGO, Aug. 21, 2012 /PRNewswire/ -- VivaKi agency clients seeking seamless campaign monitoring and near real-time advertising effectiveness have a new solution in Kognitio Cloud, an innovative analytical platform that has been integrated into the VivaKi Nerve Center's data hub. The decision to employ Kognitio Cloud software to increase overall efficiency via a faster and more robust query processing system was announced today by VivaKi and Kognitio, a leader in driving the convergence of...

2011-10-11 15:04:00

NEW YORK, Oct. 11, 2011 /PRNewswire/ -- CRM365(TM), a new, social/mobile, data-led offering designed to help clients build meaningful connections to their most valuable customers, was announced today by Laura Lang, CEO of Digitas and the VivaKi executive lead of the digital, social and mobile agencies Big Fuel, Denuo, Phone Valley and Razorfish. Inspired by the world-class CRM offering at Digitas, the new operation will be led by Seth Solomons, 43, formerly the Global CMO of Digitas, who...

2011-07-18 01:00:00

PARIS, July 18, 2011 /PRNewswire/ -- Publicis Groupe [Euronext Paris: FR0000130577] today announced that it has acquired an equity stake in Big Fuel, the New York-based social media agency. According to the terms of the agreement, Publicis Groupe immediately acquires 51% of the new agency, and has the possibility of increasing its participation to 100% from 2014. Big Fuel will be aligned under the VivaKi organization and serve as a strategic social media "center" for the VivaKi...