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Latest Vodka Stories

2010-08-11 12:38:00

CORAL GABLES, Fla., Aug. 11 /PRNewswire/ -- GREY GOOSE®, the "World's Best Tasting Vodka," announced it will return as a proud promotional partner of the 2010 US Open Tennis Championships held at the USTA Billie Jean King National Tennis Center in Flushing Meadows, NY. This marks the fourth year GREY GOOSE Vodka will partner with the USTA at the highest annually attended sporting event in the world with more than 700,000 spectators in attendance. (Photo:...

2010-08-10 15:39:50

Small Number of Brands Keep Ads in Youth-Oriented Publications Youth exposure to alcohol advertising in magazines declined by 48 percent between 2001 and 2008, according to a new study by the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health. Although 325 alcohol brands advertised in magazines in 2008, just 16 brands accounted for half of the advertising placed in publications more likely to be seen per capita by youth than by adults. Leading...

2010-07-26 07:33:00

PALM BEACH GARDENS, Fla., July 26 /PRNewswire/ -- Sobieski Vodka, the undisputed number one selling premium vodka in Poland, is making moves in the North American market with its "Truth in Vodka" events in the coming months. Sobieski will be honoring its Polish heritage and showcasing the brand's authenticity alongside industry experts and vodka lovers. A-list actor Bruce Willis will be hitting the road with Sobieski, spreading the "Truth in Vodka," as the tour kicks off at the...

2010-07-09 14:17:00

NEW YORK, July 9 /PRNewswire-FirstCall/ -- Ketel One Oranje(TM), the newest addition to the Ketel One® portfolio, honors its fellow countrymen in orange as they make a bid for the championship title this Sunday. As the world watches the clock count down to this epic soccer match, Ketel One Oranje - pronounced "oh-ron-ya" in Dutch - has teamed up with New York mixologist, Giuseppe Gonzalez, to invent a Dutch inspired cocktail. The unique swizzle drink, appropriately...

2010-06-24 13:00:00

LOS ANGELES, June 24 /PRNewswire/ -- On the morning of Wednesday, June 23, Americans echoed a collective cheer of solidarity in support of Team USA's gut-wrenching 1-0 victory over opponent, Algeria, advancing the American men's soccer team to the second round of this year's World Cup tournament. (Photo: http://photos.prnewswire.com/prnh/20100624/SF26311) (Photo: http://www.newscom.com/cgi-bin/prnh/20100624/SF26311) With Team USA's second-round match slated for Saturday, June 26 and...

2010-06-22 13:29:00

SAN DIEGO, June 22 /PRNewswire/ -- Following the success of its inaugural spirits competition in 2009, The Spirits International Prestige (SIP) Awards (http://www.SIPAwards.com) presented the 2010 SIP Awards at the exclusive Ivy Rooftop at the Hyatt Andaz Hotel in downtown San Diego, CA on Thursday, June 10, 2010. This year's competition proved to be an even greater challenge for each of the 162 spirits competing for the coveted Platinum Prize awarded to the consumer's spirit of choice!...

2010-06-17 16:00:00

LA QUINTA, Calif., June 17 /PRNewswire/ -- Matt Wilkerson, Vice President of Firestarter Spirits Inc., has announced its further expansion into several new markets within the last few weeks. Firestarter is partnering with Blach Distributing of Elko, Nevada; Luce & Son of Reno, Nevada; Ace Distributing of Connecticut; Mexcor International of Texas; Sterling Distributing, Co. of Nebraska; and Capitol-Husting, Inc. of Wisconsin. These market additions join their growing roster of...

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2010-06-08 07:35:00

Those social drinkers who order super-premium vodka in every martini or vodka-and-cranberry, and disdain that default "well" liquor. Are they just vodka snobs, who pay $60 for a bottle of a "tasteless" beverage that can't possibly taste much different than its $6 counterpart? Or is there really a scientific basis for the differences that drinkers claim to taste in America's favorite hard liquor? Scientists are reporting the first identification of a chemical basis for people's preference for...

2010-06-02 13:33:00

NEW YORK, June 2 /PRNewswire/ -- Would You Have a Drink With You? This is the question posed by industry innovator Stolichnaya Vodka in a new ad campaign that will feature multiple celebrities launching with Playboy magnate Hugh M. Hefner. Stoli, the visionary brand responsible for many "firsts" that have shaped the industry -- the first imported Russian vodka to the US, first vodka brand to launch a line of flavored vodkas, the first to introduce luxury vodka -- is now connecting with...

2010-06-02 12:00:00

NEW YORK, June 2 /PRNewswire/ -- Today the makers of CIROC Ultra Premium vodka will debut their 'Perfectly Smooth' ad campaign featuring entertainment mogul Sean "Diddy" Combs and a surprise, up-and-coming comedian. Together, the unlikely duo will introduce the new CIROC RED BERRY and CIROC COCONUT flavors, while showing consumers what 'smooth' means during a tongue-in-cheek battle of wills. In the new campaign, the makers of CIROC vodka showcase Mr. Combs' comedic chops, injecting a bit...


Word of the Day
malpais
  • The ragged surface of a lava-flow.
'Malpais' translates from Spanish as 'bad land.'