Latest Vodka Stories

HOOD RIVER, Ore., Dec. 10 /PRNewswire/ -- Hood River Distillers' Pendleton Whisky recently was named a 2007 Impact "Hot Prospect" in the October issue of Impact Global Newsletter. Published by M. Shanken Communications, Inc., which also publishes Wine Spectator, Cigar Aficionado, Food Arts and Market Watch, Impact is the one source for information on the worldwide drinks market and the leading magazine for top spirits executives in more than 50 countries. Winners of the "Hot...

By Anonymous Wine and spirits sales are being driven by seemingly opposite demographics, baby boomers and consumers who have recently reached legal drinking age. They likewise are popular due to two seemingly divergent trends, health consciousness and the search for status. "Consumers continue to be interested in trading up in nearly every [spirits] category," Brian Morgan, senior research analyst for Euromonitor International, Chicago, told Beverage Industry earlier this year. "It's a...

To: NATIONAL EDITORS Contact: Robin Insley, +1-212-849-8256, robin@robininsleyassociates.com; or Kai Mathey, +1-212-849-8258, kai@robininsleyassociates.com, both for the 2008 Food Network New York City Wine & Food Festival Ferrero(R) Chocolates Present SWEET An Evening to Tempt the Fiercest Sweet Tooth With the Musical Stylings of Celebrity DJ Samantha Ronson NEW YORK, Sept. 18 /PRNewswire-USNewswire/ -- Sweet dreams are guaranteed when Ferrero(R) chocolates, Perrier-Jouet, ABSOLUT(R)...

By Bokaie, Jemima Pernod Ricard plans to dilute a drive to launch flavoured variants of vodka brand Absolut, following its acquisition of the brand through its euro5.6m (Pounds 4.4m) purchase ofVin & Sprit from the Swedish government in April. Instead of adding one flavour every six months, the drinks giant said it will now do so only every one or two years. Its marketing activities, meanwhile, will focus on its original blue variant. The change in strategy comes weeks after Diageo said it...

Castle Brands Inc. (AMEX: ROX), an emerging international spirits company, today announced the Top 15 semifinalists in its second annual Boru Vodka "Defend the Bar Band" contest. Over 800 bands representing 47 states and a wide variety of musical styles entered this year's competition--Boru's bid to find the most authentic, direct and passionate bar band in the country. The fifteen shortlisted bands will be featured on the dedicated Boru Vodka "Defend the Bar Band" website...

Research and Markets (http://www.researchandmarkets.com/research/bfc210/ciderperry_in_rus) has announced the addition of the "Cider/Perry in Russia" report to their offering. This Cider/Perry in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key...

Research and Markets (http://www.researchandmarkets.com/research/b3afe2/wine_in_russia) has announced the addition of the "Wine in Russia" report to their offering. This Wine in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing...

Research and Markets (http://www.researchandmarkets.com/research/902084/alcoholic_drinks_i) has announced the addition of the "Alcoholic Drinks in Azerbaijan" report to their offering. This market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors...

Castle Brands Inc. (AMEX: ROX), an emerging international spirits company, today announced the launch of its second "Defend the Bar Band" competition sponsored by Boru Vodka. The first "Defend the Bar Band" competition was a tremendous success. Over 100 bands entered the competition and over 80,000 votes were cast. Boru Vodka has established a strong relationship with last year's winning band, Lloyd Dobler Effect (LDE). The band has become a significant brand ambassador for Boru,...

Research and Markets (http://www.researchandmarkets.com/research/5c1e5b/china_alcohol_mark) has announced the addition of the "China Alcohol Market Report 2008" report to their offering. Imported alcohol consumption in China has entered the golden age, thanks to tariff adjustments and the increase of the country's per capita income. Alcohol import surged in 2004 and 2005 and remained at a high level during 2006 and 2007. China's middle-class and white collar population is growing and...