Latest Wallace Huffman Stories

  Consumers are eager to get their hands on, and teeth into, foods that are genetically modified (GM) to increase health benefits - and even pay more for the opportunity. A study by Iowa State University researcher Wallace Huffman shows that when consumers are presented with produce enhanced with consumer traits through intragenic means, they will pay significantly more than for plain produce. The research is published in the current issue of the Journal of Agricultural and Resource...