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Latest Wallace Huffman Stories

Consumers Willing To Pay More For Healthier GM Foods
2011-09-15 08:08:55

  Consumers are eager to get their hands on, and teeth into, foods that are genetically modified (GM) to increase health benefits - and even pay more for the opportunity. A study by Iowa State University researcher Wallace Huffman shows that when consumers are presented with produce enhanced with consumer traits through intragenic means, they will pay significantly more than for plain produce. The research is published in the current issue of the Journal of Agricultural and...


Word of the Day
call-note
  • The call or cry of a bird or other animal to its mate or its young.
'Call-note' is newer than 'bird-call,' which originally referred to 'an instrument for imitating the note of birds' but now also refers to 'the song or cry of a bird.'
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