Latest Wheat Thins Stories
EAST HANOVER, N.J., Jan. 25, 2013 /PRNewswire/ -- Wheat Thins, the snack known for its complex taste and satisfying crunch, today announced the launch of its new "Must. Have. Wheat Thins." campaign with a new television ad debuting in the Super Bowl pre-game. The television spot, which airs between 5:30 p.m. EST and the start of the 6 p.m. broadcast on Sunday, Feb. 3, was inspired by Wheat Thins' most passionate fans and depicts the intense relationship they have with the brand by...
NORTHFIELD, Ill., Feb. 10, 2011 /PRNewswire/ -- Today, Kraft Foods teamed up with Health and Human Services Secretary Kathleen Sebelius and the Girl Scouts of the USA to highlight the importance of healthful eating habits and active lifestyles at a Town Hall in Washington D.C. Building upon the action steps outlined in First Lady Michelle Obama's Let's Move! initiative, celebrating its one year anniversary, the Town Hall harnessed the resources of both the private and public sectors to help...
NORTHFIELD, Ill., March 17 /PRNewswire-FirstCall/ -- Kraft Foods Inc. (NYSE: KFT) announced today plans to reduce sodium by an average of 10 percent across its North American portfolio over the next two years. This amounts to the elimination of more than 10 million pounds -- or more than 750 million teaspoons -- of salt from some of North America's most popular foods. (Logo: http://www.newscom.com/cgi-bin/prnh/20090420/KRAFTLOGO) "We are reducing sodium because it's good for consumers,...
