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Latest Wholesome Wave Stories

2014-03-24 08:25:06

New Campaign Takes Brand's Love of Realness to the Next Level With Cause-Based Platform PURCHASE, N.Y., March 24, 2014 /PRNewswire/ -- Pure Leaf(TM) Iced Tea, a product of The Pepsi Lipton Tea Partnership, today announced its partnership with FOOD & WINE to unveil a consumer engagement platform for the magazine's Grow for Good program, beginning with the relaunch of its co-branded website. Grow for Good is a national campaign to raise public awareness and support for...

2011-03-29 09:00:00

BRIDGEPORT, Conn., March 29, 2011 /PRNewswire/ -- Wholesome Wave, a Connecticut-based, national nonprofit organization dedicated to nourishing neighborhoods across America by increasing access to and affordability of healthy, fresh locally grown food, announced today that it has received a $600,000 grant from Kaiser Permanente. The funding will be used primarily to support its Double Value Coupon Program (DVCP), which provides fresh food incentives to encourage low-income consumers to...


Word of the Day
endocarp
  • The hard inner (usually woody) layer of the pericarp of some fruits (as peaches or plums or cherries or olives) that contains the seed.
This word comes from the Greek 'endon,' in, within, plus the Greek 'kardia,' heart.
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