Latest Wildfire Stories

REDWOOD CITY, Calif., March 29, 2012 /PRNewswire/ -- Wildfire, the global leader in social media marketing software, today shared results of an analysis of early brand adopters of Facebook's Timeline, which launched on February 29, 2012. Wildfire's research shows that for the majority of brands, the switch to Timeline had a very large, positive impact, with double-digit increases in metrics such as Likes Per Brand Post, Comments Per Brand Post and "People Talking about This"...

A team of scientists from the USDA Forest Service's Pacific Southwest Research Station and the University of Córdoba in Spain recently developed a new methodology that measures the economic impact of forest fires on timber resources. When evaluating and planning fire management program activities, it is important to know the value of the forest ecosystems protected. However, determining the true volume or economic value of the resources lost during a fire can be difficult. For example,...

Where 2.0 is a world-renowned meeting of the minds focusing on location-based technology lead by O’Reilly Media. FireWhat Inc. has been invited to join the discussion. The staff will be presenting to the industry on their ideas to modernize the fire service. Dunsmuir, CA (PRWEB) March 27, 2012 O’Reilly Media is hosting its sixth annual Where Conference April 2-4 in San Francisco, CA. The conference focuses on the growing business of leveraging the location awareness due primarily...

REDWOOD CITY, Calif., March 26, 2012 /PRNewswire/ -- Wildfire, the global leader in social media marketing software, today announced it will now offer enterprise and consumer brand customers the ability to run video contests on YouTube, the world's largest video platform. With this announcement, Wildfire is the first social marketing company to integrate with Facebook, Twitter, Linkedin and now YouTube that enables brands to drive engagement with consumers utilizing YouTube video...

REDWOOD CITY, Calif., March 21, 2012 /PRNewswire/ -- Wildfire, the leading provider of social media marketing software with over 13,000 paying customers, today announced that veteran enterprise software executive Doug Laird has joined the company as its chief marketing officer. Laird will be responsible for leading all global marketing efforts for Wildfire, defining the global market strategy and vision, branding, product positioning and segmentation, and demand creation. Laird...

REDWOOD CITY, Calif., March 21, 2012 /PRNewswire/ -- Wildfire, the global leader in social media marketing software, today announced that over 13,000 paying customers are using its Social Marketing Suite, making it the largest social media marketing platform in the world. The Wildfire Platform has powered over 200,000 social marketing campaigns. More than half of the world's top 50 most valuable brands, including Facebook itself, use the Wildfire platform to engage with audiences...

HARRISBURG, Pa., March 15, 2012 /PRNewswire-USNewswire/ -- Governor Tom Corbett has proclaimed March 18-24 Wildfire Prevention Week in Pennsylvania, noting a relatively warm and dry winter has greatly increased the risk of spring wildfires in much of the state. "Warm, sunny days and drying March winds can cause wildfire dangers to spike almost overnight," Corbett said. "Last spring, wet, cool weather proved to be firefighters' strongest ally, helping curb brush and woodlands fires...

Pacific Southwest Research Station/USDA Forest Service Science that makes a difference... Even though wildfires have increased in size over time, they haven’t necessarily grown in severity nor had corresponding negative impacts to the ecosystem, according to a recently published study appearing in the journal Ecological Applications. A team of scientists from the USDA Forest Service and the University of California, Davis, assessed the size, severity and frequency of wildfires on four...

REDWOOD CITY, Calif., Feb. 29, 2012 /PRNewswire/ -- Wildfire Interactive, the global leader in social media marketing software, has introduced a new class of responsive design templates in its Social Marketing Suite to optimize mobile experiences between brands and consumers on Facebook. With Facebook's announcement today at fMC that brands can now advertise in the mobile stream, marketers must now be able to engage with consumers in the mobile channel while delivering a seamless...

REDWOOD CITY, Calif., Feb. 29, 2012 /PRNewswire/ -- Wildfire Interactive, the global leader in social media marketing software, today announced it will host a free webinar on March 2nd at 10am PT (1pm ET), describing best practices for brands in transitioning to Facebook's new Timeline format for brand pages. Brands will be required to make the transition to Timelines by March 30th. Attendees to the free webinar, "Timeline for Brands: How to make the switch," will receive...