Latest Wildfire Stories

Where 2.0 is a world-renowned meeting of the minds focusing on location-based technology lead by O’Reilly Media. FireWhat Inc. has been invited to join the discussion. The staff will be presenting to the industry on their ideas to modernize the fire service. Dunsmuir, CA (PRWEB) March 27, 2012 O’Reilly Media is hosting its sixth annual Where Conference April 2-4 in San Francisco, CA. The conference focuses on the growing business of leveraging the location awareness due primarily...

REDWOOD CITY, Calif., March 26, 2012 /PRNewswire/ -- Wildfire, the global leader in social media marketing software, today announced it will now offer enterprise and consumer brand customers the ability to run video contests on YouTube, the world's largest video platform. With this announcement, Wildfire is the first social marketing company to integrate with Facebook, Twitter, Linkedin and now YouTube that enables brands to drive engagement with consumers utilizing YouTube video...

REDWOOD CITY, Calif., March 21, 2012 /PRNewswire/ -- Wildfire, the leading provider of social media marketing software with over 13,000 paying customers, today announced that veteran enterprise software executive Doug Laird has joined the company as its chief marketing officer. Laird will be responsible for leading all global marketing efforts for Wildfire, defining the global market strategy and vision, branding, product positioning and segmentation, and demand creation. Laird...

REDWOOD CITY, Calif., March 21, 2012 /PRNewswire/ -- Wildfire, the global leader in social media marketing software, today announced that over 13,000 paying customers are using its Social Marketing Suite, making it the largest social media marketing platform in the world. The Wildfire Platform has powered over 200,000 social marketing campaigns. More than half of the world's top 50 most valuable brands, including Facebook itself, use the Wildfire platform to engage with audiences...

HARRISBURG, Pa., March 15, 2012 /PRNewswire-USNewswire/ -- Governor Tom Corbett has proclaimed March 18-24 Wildfire Prevention Week in Pennsylvania, noting a relatively warm and dry winter has greatly increased the risk of spring wildfires in much of the state. "Warm, sunny days and drying March winds can cause wildfire dangers to spike almost overnight," Corbett said. "Last spring, wet, cool weather proved to be firefighters' strongest ally, helping curb brush and woodlands fires...

Pacific Southwest Research Station/USDA Forest Service Science that makes a difference... Even though wildfires have increased in size over time, they haven’t necessarily grown in severity nor had corresponding negative impacts to the ecosystem, according to a recently published study appearing in the journal Ecological Applications. A team of scientists from the USDA Forest Service and the University of California, Davis, assessed the size, severity and frequency of wildfires on four...

REDWOOD CITY, Calif., Feb. 29, 2012 /PRNewswire/ -- Wildfire Interactive, the global leader in social media marketing software, has introduced a new class of responsive design templates in its Social Marketing Suite to optimize mobile experiences between brands and consumers on Facebook. With Facebook's announcement today at fMC that brands can now advertise in the mobile stream, marketers must now be able to engage with consumers in the mobile channel while delivering a seamless...

REDWOOD CITY, Calif., Feb. 29, 2012 /PRNewswire/ -- Wildfire Interactive, the global leader in social media marketing software, today announced it will host a free webinar on March 2nd at 10am PT (1pm ET), describing best practices for brands in transitioning to Facebook's new Timeline format for brand pages. Brands will be required to make the transition to Timelines by March 30th. Attendees to the free webinar, "Timeline for Brands: How to make the switch," will receive...

The FireWhat App collaborates with NASA and Weather Underground to bring critical, accurate, current information about wildfires to those who need it most. Dunsmuir, CA (PRWEB) February 22, 2012 Every year, much of the arid western United States goes up in smoke. Houses, property, and lives are lost in this deadly force of nature. Some 83 million people live in the ten states that receive the most wildfire activity, and millions of dollars are spent fighting fire annually, especially as...

Satellite images, air quality measurements and smoke forecasting models are useful tools to help individuals and public health professionals prepare for smoke episodes in areas at risk from forest fire smoke, according to University of British Columbia researcher Michael Brauer. Brauer shares his insight into the health impacts of smoke exposure and suggests effective strategies to mitigate them today at the American Association for the Advancement of Science (AAAS) Annual Meeting in...