Quantcast

Latest Wipro infocrossing Stories

2008-07-28 15:00:00

By K.R. Balasubramanyam When Godrej relaunched its flagship soap brand, Cinthol, in March 2008, with a Hrithik Roshan commercial, the Bollywood star said in an interview that the ad film was bigger than Dhoom 2 there was, he said, more action in the ad than in the film. Well, it could not have been less. India's Rs 6,750-crore toilet soap market, growing at 10 per cent per annum in value terms, is full of suspense and action. Last year, ITC unnerved the entrenched players with its Fiama Di...


Word of the Day
callithump
  • A somewhat riotous parade, accompanied with the blowing of tin horns, and other discordant noises; also, a burlesque serenade; a charivari.
'Callithump' is a back-formation of 'callithumpian,' a 'fanciful formation' according to the Oxford English Dictionary. However, the English Dialect Dictionary, says 'Gallithumpians' is a Dorset and Devon word from the 1790s that refers to 'a society of radical social reformers' or 'noisy disturbers of elections and meetings.'
Related