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Latest Wipro infocrossing Stories

2008-07-28 15:00:00

By K.R. Balasubramanyam When Godrej relaunched its flagship soap brand, Cinthol, in March 2008, with a Hrithik Roshan commercial, the Bollywood star said in an interview that the ad film was bigger than Dhoom 2 there was, he said, more action in the ad than in the film. Well, it could not have been less. India's Rs 6,750-crore toilet soap market, growing at 10 per cent per annum in value terms, is full of suspense and action. Last year, ITC unnerved the entrenched players with its Fiama Di...


Word of the Day
baudekin
  • A rich embroidered or brocaded silk fabric woven originally with a warp of gold thread.
'Baudekin' seems to be an alternative form of 'baldachin,' from the Italian 'Baldacco,' Baghdad, the city where the material was made.
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