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Latest Wipro infocrossing Stories

2008-07-28 15:00:00

By K.R. Balasubramanyam When Godrej relaunched its flagship soap brand, Cinthol, in March 2008, with a Hrithik Roshan commercial, the Bollywood star said in an interview that the ad film was bigger than Dhoom 2 there was, he said, more action in the ad than in the film. Well, it could not have been less. India's Rs 6,750-crore toilet soap market, growing at 10 per cent per annum in value terms, is full of suspense and action. Last year, ITC unnerved the entrenched players with its Fiama Di...


Word of the Day
out-herod
  • In the phrase to out-herod Herod, to be more violent than Herod (as represented in the old mystery plays); hence, to exceed in any excess of evil.
Herod refers to 'Herod the Great,' a Roman client king and 'a madman who murdered his own family and a great many rabbis.' According to the OED, the term is 'chiefly with allusion to Shakespeare's use' in Hamlet.
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