Latest Word of mouth Stories

2014-04-29 08:32:16

Hamann elected to first term on Word of Mouth Marketing Association board of directors CHICAGO, April 29, 2014 /PRNewswire/ -- The Word of Mouth Marketing Association, (WOMMA) (www.womma.org), today announced Holly Hamann, Chief Marketing Officer of TapInfluence, (www.tapinfluence.com), has been named to its 2014 Board of Directors. WOMMA is committed to serving the needs of marketing professionals along with promoting and maintaining professional standards for the word of mouth...

2014-02-04 12:33:14

A conference focused on innovation, research and emerging trends CHICAGO, Feb. 4, 2014 /PRNewswire-USNewswire/ -- The Word of Mouth Marketing Association (WOMMA) brings marketers across the globe a conference focused on the latest innovations in word of mouth marketing. WOMMnext will take place April 28-30, 2014 at the Intercontinental Magnificent Mile Chicago. WOMMnext will feature new compelling research, ground-breaking practices and emerging technologies that word of mouth and...

2014-02-03 12:26:12

Did you know that brand advocates spend twice as much and are up to four times more likely to recommend products than the average customer? NEW YORK, Feb. 3, 2014 /PRNewswire/ -- Harvard Business Review's "How Valuable is Word of Mouth" study quantified what many brand marketers already know: brand advocates and evangelists spend--and recommend--more. With more and more of a brand's target audiences turning to social channels for research during the buying cycle, it would not be an...

Word of the Day
  • A 'bachelor seal'; a young male seal which is prevented from mating by its herd's older males (mated bulls defending their territory).
This comes from the Russian word for 'bachelors.'