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Last updated on April 16, 2014 at 13:01 EDT

Latest Word of mouth Stories

2014-02-04 12:33:14

A conference focused on innovation, research and emerging trends CHICAGO, Feb. 4, 2014 /PRNewswire-USNewswire/ -- The Word of Mouth Marketing Association (WOMMA) brings marketers across the globe a conference focused on the latest innovations in word of mouth marketing. WOMMnext will take place April 28-30, 2014 at the Intercontinental Magnificent Mile Chicago. WOMMnext will feature new compelling research, ground-breaking practices and emerging technologies that word of mouth and...

2014-02-03 12:26:12

Did you know that brand advocates spend twice as much and are up to four times more likely to recommend products than the average customer? NEW YORK, Feb. 3, 2014 /PRNewswire/ -- Harvard Business Review's "How Valuable is Word of Mouth" study quantified what many brand marketers already know: brand advocates and evangelists spend--and recommend--more. With more and more of a brand's target audiences turning to social channels for research during the buying cycle, it would not be an...

2013-11-19 08:24:11

In Survey, Marketers Say that Difficulty Measuring Impact Is a Key Obstacle to Wider Use of Word of Mouth Marketing/Social Media NASHVILLE, Tenn., Nov. 19, 2013 /PRNewswire/ -- Word of mouth marketing is more effective than "traditional" marketing, according to 64% of marketing professionals interviewed in a new survey sponsored by the Word of Mouth Marketing Association (WOMMA) and the American Marketing Association (AMA). The survey, which covered both online and offline forms...

2013-11-07 16:29:30

Board Members from American Express, Group Social, ComBlu, The Regan Group and Zocalo Group are Elected CHICAGO, Nov. 7, 2013 /PRNewswire-USNewswire/ -- The Word of Mouth Marketing Association, WOMMA, is proud to announce its newest elected members for the 2014 Board of Directors. The incoming members include exceptional thought-leaders in the word of mouth and social media marketing industry, including Mark Bisard, Vice President and Senior Counsel of American Express; Christine Morrison,...

2013-10-22 12:26:05

Keller Fay Group Study Reveals Top 10 Ranking, Highlighting Opportunities for Brand Marketers to Drive Recommendations, Especially "Down South" NEW BRUNSWICK, N.J., Oct. 22, 2013 /PRNewswire/ -- Are certain U.S. cities more "talkative" about brands than others? A new study, "America's Most Talkative Cities," released by leading word-of-mouth research company, The Keller Fay Group, reveals that residents of Houston, TX have an average of 95 consumer conversations per person per week, more...

2013-09-12 08:28:35

To be Successful, Marketers Need to Adjust Their Practices to Connect and Engage with this Powerful New Breed of Influencer BOSTON, Sept. 12, 2013 /PRNewswire/ -- Marketers, meet The Affluent Influencer (or "Affluencer") - your most valuable customer. Global digital marketing agency iProspect (www.iprospect.com) revealed results from its "Affluent Influencers" study, on the emergence of a new breed of market influencer. This research provides key insights into the preferences, differences and...

2013-08-26 12:22:55

CHICAGO, Aug. 26, 2013 /PRNewswire-USNewswire/ -- A new study shows that each brand is "born" with a specific word-of-mouth potential that is closely related to twelve of its characteristics. (Logo: http://photos.prnewswire.com/prnh/20111102/DC96044LOGO) Brands and word-of-mouth are cornerstones of marketing. A new study demonstrates, for the first time, that the two are closely and systematically related and that word-of-mouth is more predictable than might seem. The researchers,...

2013-08-07 12:26:09

ConeFluence, powered by SocMetrics, allows agency to identify top social media influencers based on topic BOSTON, Aug. 7, 2013 /PRNewswire/ -- Today, Cone Communications announces the launch of its new influencer identification platform, ConeFluence, powered by SocMetrics. This custom offering gives the Boston-based marketing and public relations agency a preferred method to find key online influencers on behalf of its clients. It also offers full tracking and reporting enabling...

2013-05-14 08:31:09

Industry luminary, Banks to present strategies for creating compelling brand content and meaningful consumer interactions at word-of-mouth marketing conference BOULDER, Colo., May 14, 2013 /PRNewswire/ -- Who: Rustin Banks Co-founder and CEO TapInfluence (http://bit.ly/13fu9tK) Banks is the co-founder and CEO of TapInfluence, formerly BlogFrog, a leading software platform company that automates all aspects of an...

2013-03-05 12:23:26

As small businesses depend more and more on word-of-mouth referrals, harnessing the influential power of a social share as a form of currency can spark viral marketing. MIAMI, March 5, 2013 /PRNewswire-iReach/ -- As small businesses depend more and more on word-of-mouth referrals, harnessing the influential power of a social share as a form of currency can spark viral marketing. (Photo: http://photos.prnewswire.com/prnh/20130305/CG70571) Inspired by PayWithATweet, the incredibly...