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Latest WPP Group Stories

2014-09-08 23:04:13

Dynamic Signal selected for its power advocacy marketing, content curation and distribution San Francisco, California (PRWEB) September 08, 2014 Dynamic Signal, the market leading advocacy platform for real-time content sourcing, management, and amplification, announced today that it has been selected by Mindshare North America, a WPP company, to be an Action Partner of Mindshare North America’s THE LOOP, the agency’s real-time content, curation and distribution platform. “We are...

2014-09-04 23:05:57

Best-In-Class Social Operating Platform Drives Real-Time Marketing Success (PRWEB) September 04, 2014 Unified, provider of award-winning marketing cloud technology, today announced that it has been selected as an Action Partner in THE LOOP, Mindshare North America’s Adaptive Marketing System. THE LOOP operates in real-time to fuse brands into culturally dominant moments that are most relevant to their audiences. Mindshare clients can now leverage the Unified Social Operating Platform...

2014-09-04 12:29:44

NEW YORK, Sept. 4, 2014 /PRNewswire/ -- Ogilvy & Mather Worldwide Chief Creative Officer Tham Khai Meng announced today the appointment of César Agost Carreño, Vice President of Creative at Ogilvy & Mather Mexico, to O&M's Worldwide Creative Council. Tham, the Chairman of O&M's Worldwide Creative Council, noted, "You don't get to the Council simply by being good. You have to be great and consistently so. It takes a special person to fit in and deliver, to keep the...

2014-09-04 12:26:19

NEW YORK, Sept. 4, 2014 /PRNewswire/ -- Burson-Marsteller, a leading global public relations and communications firm, today announced that Rowan Benecke has joined the company as Global Technology Practice Chair, effective October 6. Benecke will be responsible for expanding the firm's Technology Practice globally and building on its reputation as a leader in this dynamic sector. Benecke has more than 20 years of experience developing strategic communications campaigns for consumer...

2014-09-03 23:04:45

Trend report examines how and why families are evolving. NEW YORK, NY (PRWEB) September 03, 2014 JWT, the world’s best-known marketing communications brand, focuses on the real modern family in its latest trend report. As the notion of family rapidly evolves, “Meet the New Family” explores how and why household makeup, interpersonal ties and family structures are changing. Marriage is no longer a given in many parts of the world, nor are children; at the same time, gay couples are...

2014-09-03 23:02:30

Wochit announced today that it has been selected by Mindshare North America, a WPP company, to be an Action Partner of THE LOOP, Mindshare’s Adaptive Marketing system, to create content in conjunction with Mindshare Entertainment. NEW YORK, NY (PRWEB) September 03, 2014 Wochit, the revolutionary branded video content creation platform, announced today that it has been selected by Mindshare North America, a WPP company, to be an Action Partner of THE LOOP, Mindshare’s Adaptive...

2014-09-02 16:24:04

NEW YORK, Sept. 2, 2014 /PRNewswire/ -- Mindshare North America, a WPP company, announced today the launch of its Action Partner Program. Action Partners drive the real-time content, curation and distribution for THE LOOP, Mindshare's Adaptive Marketing system. The roster of partners allows Mindshare teams and clients to identify the right combination of products and services for brands to leverage and interact with in paid media. Applied in real-time, brands are fused into culturally...

2014-09-02 08:26:32

Experienced storyteller joins Ogilvy's growing Midwest compass point CHICAGO, Sept 2, 2014 /PRNewswire/ -- Ogilvy & Mather Chicago announced today Antonio Nunez as the new Head of Planning of the agency's Chicago office starting in September. Reporting into Ogilvy Chicago president Lee Newman, Nunez will oversee the agency's planning department. He will work closely with Ogilvy's global network and across Ogilvy Chicago's other marketing disciplines to grow the group's...

2014-09-01 23:04:21

World’s most reputed influencers, and India’s social media savvy politicians, authors will share their perspectives at this year’s event Mumbai, India (PRWEB) September 01, 2014 Approaching its third edition in India and second edition in Mumbai, Social Media Week (SMW) has announced key speakers, who are set to captivate the audience this September, in Mumbai. The line-up of speakers includes social media influencers, bloggers, politicians, authors and international experts, each...

2014-08-21 00:21:09

Transformative approach helps businesses achieve true customer-centricity TORONTO, Aug. 21, 2014 /CNW/ - TNS, the global research consultancy, has entered into partnership with Medallia, the leading software firm in customer experience management (CEM), to help companies become truly customer-centric through a new offering that combines best practices, insights and technology. The partnership is set to redefine the role of market research in CEM by making customer insights central to...


Word of the Day
out-herod
  • In the phrase to out-herod Herod, to be more violent than Herod (as represented in the old mystery plays); hence, to exceed in any excess of evil.
Herod refers to 'Herod the Great,' a Roman client king and 'a madman who murdered his own family and a great many rabbis.' According to the OED, the term is 'chiefly with allusion to Shakespeare's use' in Hamlet.
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