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Latest WPP Group Stories

2014-08-21 00:21:09

Transformative approach helps businesses achieve true customer-centricity TORONTO, Aug. 21, 2014 /CNW/ - TNS, the global research consultancy, has entered into partnership with Medallia, the leading software firm in customer experience management (CEM), to help companies become truly customer-centric through a new offering that combines best practices, insights and technology. The partnership is set to redefine the role of market research in CEM by making customer insights central to...

2014-08-13 08:21:23

TNS Infratest publishes results of the "AutoTeileOnlineMonitors" (ATOM) MUNICH, August 13, 2014 /PRNewswire/ -- The Internet knows no limits, not even in the private auto parts trade. Almost 15 million car drivers in the USA bought spare parts, tyres, rims and accessories for their car online last year. The related annual sales volume has reached well over 6 billion US-Dollars. This is the conclusion that the market research and consulting company TNS reaches in the new...

2014-07-29 04:21:47

LONDON, July 29, 2014 /PRNewswire/ -- PMT, the TV audience measurement steering committee in Slovakia (with members from RTVS, TV Markiza, TV JOJ, TA3 and the Association of Media Agencies) has renewed its contract with Kantar Media for the provision of TV audience measurement. TNS, part of the Kantar Media network, will manage the current service until 2021 and continues Kantar Media's presence in measuring television audiences in this country since 2004. (Logo:...

2014-07-22 12:28:21

SAN FRANCISCO, July 22, 2014 /PRNewswire/ -- Icontrol Networks, Inc. today announced that Grey San Francisco has been selected as the first agency-of-record for its direct-to-consumer product, Piper, the Wi-Fi-enabled all-in-one home security and automation device. Grey San Francisco will be responsible for all advertising and media planning and buying. A new integrated advertising campaign is slated for late summer. Greg Roberts, Vice President of Marketing for Icontrol/Piper,...

2014-07-22 12:26:37

NEW YORK, July 22, 2014 /PRNewswire/ -- Ogilvy PR Global CEO, Christopher Graves, has won the WPP Atticus Award in the category of Public Relations and Public Affairs. This is Graves' third Atticus Award, including the Atticus Grand Prix in 2012. WPP's prestigious Atticus Awards honor original thinking, research and writing related to communications services. They are open to all 175,000 WPP employees across more than 350 companies. For this year's honor, Graves crafted a piece...

2014-07-17 08:25:37

Industry leader Kristine Newman, SVP, to head unit NEW YORK, July 17, 2014 /PRNewswire/ -- Global communications agency Cohn & Wolfe today announced the launch of the Cohn & Wolfe Mobile Engagement unit ME-24 in a joint venture with Joule, a global leader in mobile and multiscreen marketing. The global unit will be led by mobile industry veteran Kristine Newman, Senior Vice President, Mobile Engagement, Cohn & Wolfe. ME-24 offers three categories of service for clients:...

2014-07-10 12:28:17

LONDON, July 10, 2014 /PRNewswire/ -- - Warc launches Warc 100, a global ranking of marketing campaigns. - Ranking is based on performance in effectiveness and strategy competitions. - 'Fakka' campaign for Vodafone by JWT Cairo tops poll. An Egyptian campaign for Vodafone has topped a new ranking of the world's smartest marketing campaigns. The Warc 100 (http://www.warc.com/warc100), launched by marketing intelligence service Warc,...

2014-07-10 08:25:34

LONDON, July 10, 2014 /PRNewswire/ -- Latest win reinforces Kantar Media's leadership in the field of hybrid techniques for audience measurement Stichting KijkOnderzoek (SKO) the industry body responsible for the reporting and monitoring of viewing behaviour in the Netherlands has awarded Kantar Media and TNS NIPO a four year contract for the provision of cross platform ratings. This new service, the first of its kind, will begin delivering online ratings for programme...

2014-07-01 16:26:09

Firm's Fan Experience Specialty to Lead Pro-Bono Assignment NEW YORK, July 1, 2014 /PRNewswire-USNewswire/ -- Burson-Marsteller, a leading global public relations and communications firm, today announced that it has been named agency of record for Special Olympics International. This pro-bono engagement will be led by the firm's sports marketing specialty group, The Fan Experience. The Burson-Marsteller team will help Special Olympics launch a youth-activation campaign designed to...

2014-06-30 16:25:21

SAN FRANCISCO, June 30, 2014 /PRNewswire/ -- Grey San Francisco today announced that it has been chosen as the exclusive marketing partner for The Sweetwater Music Hall, the legendary Bay Area institution that has hosted and cultivated the likes of Elvis Costello, Bonnie Raitt, Jerry Garcia, John Lee Hooker, Carlos Santana and Sammy Hagar. The Sweetwater, which has been called "the greatest rock & roll club in the world," was recently relocated, given a multi-million dollar...


Word of the Day
bodacious
  • Remarkable; prodigious.
  • Audacious; gutsy.
  • Completely; extremely.
  • Audaciously; boldly.
  • Impressively great in size; enormous; extraordinary.
This word is probably from the dialectal 'boldacious,' a blend of 'bold' and 'audacious.'
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