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Latest WPP Group Stories

2014-07-22 12:28:21

SAN FRANCISCO, July 22, 2014 /PRNewswire/ -- Icontrol Networks, Inc. today announced that Grey San Francisco has been selected as the first agency-of-record for its direct-to-consumer product, Piper, the Wi-Fi-enabled all-in-one home security and automation device. Grey San Francisco will be responsible for all advertising and media planning and buying. A new integrated advertising campaign is slated for late summer. Greg Roberts, Vice President of Marketing for Icontrol/Piper,...

2014-07-22 12:26:37

NEW YORK, July 22, 2014 /PRNewswire/ -- Ogilvy PR Global CEO, Christopher Graves, has won the WPP Atticus Award in the category of Public Relations and Public Affairs. This is Graves' third Atticus Award, including the Atticus Grand Prix in 2012. WPP's prestigious Atticus Awards honor original thinking, research and writing related to communications services. They are open to all 175,000 WPP employees across more than 350 companies. For this year's honor, Graves crafted a piece...

2014-07-17 08:25:37

Industry leader Kristine Newman, SVP, to head unit NEW YORK, July 17, 2014 /PRNewswire/ -- Global communications agency Cohn & Wolfe today announced the launch of the Cohn & Wolfe Mobile Engagement unit ME-24 in a joint venture with Joule, a global leader in mobile and multiscreen marketing. The global unit will be led by mobile industry veteran Kristine Newman, Senior Vice President, Mobile Engagement, Cohn & Wolfe. ME-24 offers three categories of service for clients:...

2014-07-10 12:28:17

LONDON, July 10, 2014 /PRNewswire/ -- - Warc launches Warc 100, a global ranking of marketing campaigns. - Ranking is based on performance in effectiveness and strategy competitions. - 'Fakka' campaign for Vodafone by JWT Cairo tops poll. An Egyptian campaign for Vodafone has topped a new ranking of the world's smartest marketing campaigns. The Warc 100 (http://www.warc.com/warc100), launched by marketing intelligence service Warc,...

2014-07-10 08:25:34

LONDON, July 10, 2014 /PRNewswire/ -- Latest win reinforces Kantar Media's leadership in the field of hybrid techniques for audience measurement Stichting KijkOnderzoek (SKO) the industry body responsible for the reporting and monitoring of viewing behaviour in the Netherlands has awarded Kantar Media and TNS NIPO a four year contract for the provision of cross platform ratings. This new service, the first of its kind, will begin delivering online ratings for programme...

2014-07-01 16:26:09

Firm's Fan Experience Specialty to Lead Pro-Bono Assignment NEW YORK, July 1, 2014 /PRNewswire-USNewswire/ -- Burson-Marsteller, a leading global public relations and communications firm, today announced that it has been named agency of record for Special Olympics International. This pro-bono engagement will be led by the firm's sports marketing specialty group, The Fan Experience. The Burson-Marsteller team will help Special Olympics launch a youth-activation campaign designed to...

2014-06-30 16:25:21

SAN FRANCISCO, June 30, 2014 /PRNewswire/ -- Grey San Francisco today announced that it has been chosen as the exclusive marketing partner for The Sweetwater Music Hall, the legendary Bay Area institution that has hosted and cultivated the likes of Elvis Costello, Bonnie Raitt, Jerry Garcia, John Lee Hooker, Carlos Santana and Sammy Hagar. The Sweetwater, which has been called "the greatest rock & roll club in the world," was recently relocated, given a multi-million dollar...

2014-06-25 12:26:37

ALEXANDRIA, Va., June 25, 2014 /PRNewswire/ -- Targeted Victory, a leader in online advertising and integrated data management for political candidates, today announced a partnership with Kantar Media CMAG, the nonpartisan leader in tracking political advertising across television, radio and online. Through this partnership, Targeted Victory will combine media tracking data from Kantar Media CMAG with Census-based television data to create custom online "Rapid Response" audiences,...

2014-06-24 23:16:24

PINNAKLE uncovers unrealized brand opportunity in the pharma industry. New York, NY (PRWEB) June 24, 2014 Kantar Health, a leading global healthcare consulting firm, today announced the introduction of PINNAKLE™, an integrated, holistic brand marketing solution that helps pharmaceutical companies maximize commercial success for their medicines by finding their unrealized brand opportunity. A unique and revolutionary approach, PINNAKLE optimizes brand performance through the seamless...

2014-06-24 16:26:18

New Branded Data Segments Enable Advertisers to Deliver Against Sophisticated Shopper Marketing Objectives BOSTON, June 24, 2014 /PRNewswire/ -- Digilant(TM), the leading programmatic media company, announced today that has a completed a data integration with providers Dunnhumby (Datalogix), Blue Kai (IRI) and Exelate (Kantar) to gain access to shopper marketing customer data. Coupled with Digilant's Page Indices specifically tailored to the top CPG/Retail buyer content...


Word of the Day
siliqua
  • A Roman unit of weight, 1⁄1728 of a pound.
  • A weight of four grains used in weighing gold and precious stones; a carat.
  • In anatomy, a formation suggesting a husk or pod.
  • The lowest unit in the Roman coinage, the twenty-fourth part of a solidus.
  • A coin of base silver of the Gothic and Lombard kings of Italy.
'Siliqua' comes from a Latin word meaning 'a pod.'
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