Latest WPP Stories
MONTEREY, Calif., June 8 /PRNewswire/ -- One of the largest global surveys to date on consumer perceptions of green brands and corporate environmental behavior reveals global differences about the top environmental concerns among consumers.
NEW YORK, May 10 /PRNewswire/ -- As the search for the World's Greatest Salesperson contest enters its final week, OgilvyOne Worldwide today announced the activation of public voting and a prestigious line-up of judges from distinguished companies who know how to sell including IBM and Salesforce.com.
NAIROBI, Kenya, April 30 /PRNewswire/ -- Ogilvy & Mather and Scangroup Limited have agreed to create a pan-African joint venture via a share swap transaction, subject to regulatory and shareholder approval, in order to strengthen a common expansion and growth strategy for sub-Saharan Africa.
NEW YORK and LONDON, April 28 /PRNewswire/ -- Strong brands prove their resilience to recession in the fifth annual Millward Brown Optimor BrandZ Top 100 Most Valuable Global Brands ranking released today.
LAS VEGAS, Feb. 22 /PRNewswire/ -- KognitioÂ®, a leading global provider of business intelligence (BI) and data warehousing solutions, today announced that it has closed the first phase of a global agreement with GroupM, a division of WPP.
Research Shows Transparency and Choice Significantly Increase Acceptance of Behavioral Ads WASHINGTON, Jan.
NEW YORK, Dec. 14 /PRNewswire/ -- WPP and GroupM, through the Media Innovation Group (MIG), and Compete, a Kantar Media company, have combined forces to evolve the B3 ad optimization product, enabling agencies and online advertisers to easily and effectively build custom advertising marketplaces.
NEW YORK, Oct.
NEW YORK, Oct. 6 /PRNewswire/ -- TidalTV, the video advertising solutions provider, today announced it has been selected by GroupM, part of WPP, as a third-party technology partner for its advanced television initiative.
The head of Britain's biggest advertising group says he's cautious about predictions of an economic recovery, saying he fears a recessionary double dip. Martin Sorrell, chief executive of WPP, predicts continuing bleak market conditions in 2010, saying another recession may be in the offing when Western governments begin to tackle their massive budget deficits, The Times of London reported Wednesday. Referring to the shape of the recovery, Sorrell told The Times it would be neither a V nor a...
- totally perplexed and mixed up.