Latest WPP Stories
Research Shows Transparency and Choice Significantly Increase Acceptance of Behavioral Ads WASHINGTON, Jan.
NEW YORK, Dec. 14 /PRNewswire/ -- WPP and GroupM, through the Media Innovation Group (MIG), and Compete, a Kantar Media company, have combined forces to evolve the B3 ad optimization product, enabling agencies and online advertisers to easily and effectively build custom advertising marketplaces.
NEW YORK, Oct.
NEW YORK, Oct. 6 /PRNewswire/ -- TidalTV, the video advertising solutions provider, today announced it has been selected by GroupM, part of WPP, as a third-party technology partner for its advanced television initiative.
The head of Britain's biggest advertising group says he's cautious about predictions of an economic recovery, saying he fears a recessionary double dip. Martin Sorrell, chief executive of WPP, predicts continuing bleak market conditions in 2010, saying another recession may be in the offing when Western governments begin to tackle their massive budget deficits, The Times of London reported Wednesday. Referring to the shape of the recovery, Sorrell told The Times it would be neither a V nor a...
NEW YORK, Aug. 7 /PRNewswire/ -- OgilvyInteractive was among the select companies that Forrester Research, Inc. invited to participate in its independent report, "The Forrester Wave(TM): U.S. Interactive Agencies - Strategy and Execution," Q3 2009.
NEW YORK, July 21 /PRNewswire/ -- A newly released survey, conducted in seven countries -- the United States, the United Kingdom, China, Brazil, India, Germany and France -- indicates that while many environmental beliefs and behaviors are shared across different consumer cultures, others vary widely.
RESTON, Va., June 29 /PRNewswire-FirstCall/ -- comScore, Inc.
Newly created 'LG-One' public relations team to handle worldwide corporate, product communications after competitive review SEOUL, South Korea, June 16 /PRNewswire/ -- LG Electronics has chosen "LG-One," a multi-agency team of WPP companies, to provide global public relations support, effective June 1, 2009.
New clients include Kimberly-Clark Healthcare, BlueCross BlueShield of Tennessee and Daiichi Sankyo ATLANTA, May 27 /PRNewswire/ -- Studiocom, a WPP Digital Agency headquartered in Atlanta, has recently been awarded business from several healthcare industry leaders, Kimberly-Clark Healthcare, BlueCross BlueShield of Tennessee and Daiichi Sankyo, Inc. Studiocom's healthcare team will focus on creating innovative solutions for these new clients meeting the challenges of the ever-changing...
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