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2010-11-10 07:43:00

CHENGDU, China, Nov. 10, 2010 /PRNewswire/ -- Ogilvy & Mather China today announced the launch of Apex Ogilvy, a new joint venture with Chengdu-based Apex Communications, the leading integrated marketing agency in western China. The joint venture, which gives Ogilvy a majority share in the Chinese agency, combines the strengths of both agencies to create the most international of local firms, and the most localized of international firms in the fast-growing and dynamic western region....

2010-10-12 08:52:00

SAN FRANCISCO, Oct. 12 /PRNewswire/ -- OgilvyOne Worldwide today launched the "21st Century Guide to Selling" at the Direct Marketing Association's Global ROI Marketing event (available at http://sellorelse.com/). The guide was developed in collaboration with Todd Herman, the winner of OgilvyOne's Search for the World's Greatest Salesperson contest, and advocates a complete rethink by sellers at a time when the buying process has fundamentally changed. Brian Fetherstonhaugh, Chairman...

2010-09-07 03:00:00

LONDON, Sept. 7 /PRNewswire/ -- The GSMA today announced several new developments for the 2011 GSMA Mobile World Congress, which will be held 14-17 February, 2011 in Barcelona. Building on the success of the inaugural App Planet event held in 2010, the GSMA is expanding the developer-focused programme at the GSMA Mobile World Congress 2011 to include new elements such as Macworld Mobile and the Brand App Challenge. The GSMA also announced RIM and Palm as the first Application Developer...

2010-08-04 08:00:00

NEW YORK, Aug. 4 /PRNewswire/ -- grey healthcare group (ghg), a leading global healthcare communications agency and a WPP Company (Nasdaq: WPPGY), today announced its acquisition of Geoff Howe Marketing Communications (GHMC). The joining of these two companies allows ghg to both broaden its offerings in the health and wellness segment and strengthen its animal health roster. ghg will gain an Eastern European hub in Prague, double the size of its London office and establish a Midwest base...

2010-07-28 03:00:00

NEW YORK, July 28 /PRNewswire/ -- RecycleBank, the premier green rewards program that motivates people to take environmental actions, announced today that veteran media and Internet executive Jonathan Hsu has been named Chief Executive Officer of the Company. Mr. Hsu was most recently Chief Executive Officer of 24/7 Real Media, the leaders behind the science of digital marketing and part of WPP, the world leader in marketing communications. Hsu is an accomplished international business...

2010-06-24 09:00:00

NEW YORK, June 24 /PRNewswire/ -- Ogilvy Healthworld and CommonHealth, two of WPP's premier healthcare marketing networks, today announced the formation of Ogilvy CommonHealth Worldwide. The new entity, a combination of Ogilvy Healthworld and CommonHealth, becomes the single most innovative, resourceful -- and largest -- healthcare communications network in the world, with over 1,100 employees in 64 offices across 33 countries. Matt Giegerich, President and CEO of WPP's CommonHealth, will...

2010-06-21 09:38:00

CANNES, France, June 21 /PRNewswire/ -- A new reality show inspired by OgilvyOne's Search for the World's Greatest Salesperson contest was announced today at the Cannes Lions International Advertising Festival by OgilvyOne Worldwide and OgilvyEntertainment, in collaboration with Generate and MSN. The half-hour, episodic broadband series developed by OgilvyEntertainment and Generate will take the form of a "makeover" show that will celebrate the "salesperson" inside all of us. The series...

2010-06-21 09:31:00

CANNES, France, June 21 /PRNewswire/ -- Todd Herman, an international performance coaching and training expert from Edmonton, Canada, was today voted the World's Greatest Salesperson. Using real-time SMS voting, a live audience selected the winner during the OgilvyOne "Can you sell, or else?" seminar at the Cannes Lions International Advertising Festival. Mr Herman and the runners-up - Eric Polins, managing partner of a marketing consulting firm from Tampa, USA, and Lee Abbas, a former...

2010-06-17 11:02:00

NEW YORK, June 17 /PRNewswire/ -- With companies at a crossroads in terms of how they market themselves and position for growth in this new economy, a former branding chief at WPP, Jim Johnson, has taken a 50% interest in a B2B consultancy Park Lane Communications. Effective immediately, the firm's revised name is Nourie Johnson Communications to reflect the partnership between Phil Nourie (president) and Jim Johnson (chairman). Jim Johnson, former chief executive officer of Enterprise...

2010-06-15 15:46:00

NEW YORK, June 15 /PRNewswire/ -- OgilvyOne Worldwide and Motorola today announced that the Motorola Milestone phone (Droid in the U.S.) will be the product to be "pitched" by the three finalists during the finale of the World's Greatest Salesperson contest in Cannes. To celebrate Motorola's participation, Ogilvy has created the Cannesdroid app exclusively for the Festival. James King, Marketing Director, EMARA Brand Management & 360 Integration, Motorola Mobile Devices, will be one...


Word of the Day
caparison
  • A cloth or covering, more or less ornamented, laid over the saddle or furniture of a horse, especially of a sumpter-horse or horse of state.
  • Clothing, especially sumptuous clothing; equipment; outfit.
  • To cover with a caparison, as a horse.
  • To dress sumptuously; adorn with rich dress.
This word ultimately comes from the Medieval Latin 'cappa,' cloak.
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