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Latest WPP Stories

2010-01-27 13:19:00

Research Shows Transparency and Choice Significantly Increase Acceptance of Behavioral Ads WASHINGTON, Jan. 27 /PRNewswire-USNewswire/ -- Today, the Future of Privacy Forum (FPF) released the results of a research study which tested the effectiveness of using new icons and key phrases to provide web surfers with more transparency and choice about behavioral advertising practices. FPF launched the notices initiative in May 2009 and partnered with a number of divisions at WPP, the global...

2009-12-14 08:00:00

NEW YORK, Dec. 14 /PRNewswire/ -- WPP and GroupM, through the Media Innovation Group (MIG), and Compete, a Kantar Media company, have combined forces to evolve the B3 ad optimization product, enabling agencies and online advertisers to easily and effectively build custom advertising marketplaces. The combination of Compete's rich online consumer data with B3's platform delivers precise audience targeting by providing a customized inventory of the most effective online properties for a...

2009-10-19 10:50:00

NEW YORK, Oct. 19 /PRNewswire/ -- As the Direct Marketing Association (DMA) meets in San Diego, CA, this week to look at the future of the direct marketing industry, OgilvyOne Worldwide is reactivating the principles of David Ogilvy to bring creativity back to the direct response marketplace. Using the tools and techniques that have made direct marketing the hardest working discipline in the marketing tool-box, OgilvyOne is introducing "re:direct," a movement to reinvent direct...

2009-10-06 13:28:00

NEW YORK, Oct. 6 /PRNewswire/ -- TidalTV, the video advertising solutions provider, today announced it has been selected by GroupM, part of WPP, as a third-party technology partner for its advanced television initiative. As part of the agreement, TidalTV will handle GroupM's television advertising optimization and yield management for its addressable television media products. This new partnership with TidalTV comes as GroupM continues to strategically align its business with media...

2009-08-26 08:04:18

The head of Britain's biggest advertising group says he's cautious about predictions of an economic recovery, saying he fears a recessionary double dip. Martin Sorrell, chief executive of WPP, predicts continuing bleak market conditions in 2010, saying another recession may be in the offing when Western governments begin to tackle their massive budget deficits, The Times of London reported Wednesday. Referring to the shape of the recovery, Sorrell told The Times it would be neither a V nor a...

2009-08-07 10:33:00

NEW YORK, Aug. 7 /PRNewswire/ -- OgilvyInteractive was among the select companies that Forrester Research, Inc. invited to participate in its independent report, "The Forrester Wave(TM): U.S. Interactive Agencies - Strategy and Execution," Q3 2009. In this evaluation, OgilvyInteractive was cited as a Leader. The agency received full marks in three of the five Strategy criteria (Product/Services road map, Discovery and Innovation, and Focus and Reach) and a top score for Account Management....

2009-07-21 08:00:00

NEW YORK, July 21 /PRNewswire/ -- A newly released survey, conducted in seven countries -- the United States, the United Kingdom, China, Brazil, India, Germany and France -- indicates that while many environmental beliefs and behaviors are shared across different consumer cultures, others vary widely. Generally, consumers in the US, UK, Germany and France tend to align in their attitudes, while consumers in Brazil, India, and China have divergent views, and are particularly inclined to...

2009-06-29 10:00:00

RESTON, Va., June 29 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today announced that it has expanded its relationship with GroupM Interaction APAC to now encompass all of the Asia-Pacific region, reflecting comScore's growing portfolio of agency clients in this market. GroupM is the leading global media investment management operation that serves as the parent company to WPP media agencies including MAXUS, MediaCom, Mediaedge:cia and...

2009-06-16 12:59:00

Newly created 'LG-One' public relations team to handle worldwide corporate, product communications after competitive review SEOUL, South Korea, June 16 /PRNewswire/ -- LG Electronics has chosen "LG-One," a multi-agency team of WPP companies, to provide global public relations support, effective June 1, 2009. The appointment, initially for a period of three years, follows a worldwide competitive review and will cover corporate and product communications across all five of LG Electronics...

2009-05-27 14:44:00

New clients include Kimberly-Clark Healthcare, BlueCross BlueShield of Tennessee and Daiichi Sankyo ATLANTA, May 27 /PRNewswire/ -- Studiocom, a WPP Digital Agency headquartered in Atlanta, has recently been awarded business from several healthcare industry leaders, Kimberly-Clark Healthcare, BlueCross BlueShield of Tennessee and Daiichi Sankyo, Inc. Studiocom's healthcare team will focus on creating innovative solutions for these new clients meeting the challenges of the ever-changing...


Word of the Day
toccata
  • In music, a work for a keyboard-instrument, like the pianoforte or organ, originally intended to utilize and display varieties of touch: but the term has been extended so as to include many irregular works, similar to the prelude, the fantasia, and the improvisation.
This word is Italian in origin, coming from the feminine past participle of 'toccare,' to touch.
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