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Latest WPP Stories

2010-05-10 09:04:00

NEW YORK, May 10 /PRNewswire/ -- As the search for the World's Greatest Salesperson contest enters its final week, OgilvyOne Worldwide today announced the activation of public voting and a prestigious line-up of judges from distinguished companies who know how to sell including IBM and Salesforce.com. For the first time, YouTube subscribers can give their "Thumbs Up" or "Thumbs Down" to the video submissions. Contestants have submitted videos of up to two minutes in length that...

2010-04-30 10:30:00

NAIROBI, Kenya, April 30 /PRNewswire/ -- Ogilvy & Mather and Scangroup Limited have agreed to create a pan-African joint venture via a share swap transaction, subject to regulatory and shareholder approval, in order to strengthen a common expansion and growth strategy for sub-Saharan Africa. Scangroup is an associate of WPP, the global communications services group. The sub-Saharan Africa joint venture, Ogilvy Africa, is born from a shared vision to ensure Ogilvy & Mather and...

2010-04-28 06:00:00

NEW YORK and LONDON, April 28 /PRNewswire/ -- Strong brands prove their resilience to recession in the fifth annual Millward Brown Optimor BrandZ Top 100 Most Valuable Global Brands ranking released today. When most key financial indicators plummeted, the value of the top 100 brands rose by four percent in the last year to more than $2 trillion. The BrandZ Top 100, commissioned by WPP, is the only valuation in the world that takes into account customers' opinions on brands and...

2010-02-22 07:30:00

LAS VEGAS, Feb. 22 /PRNewswire/ -- Kognitio®, a leading global provider of business intelligence (BI) and data warehousing solutions, today announced that it has closed the first phase of a global agreement with GroupM, a division of WPP. Operating out of 81 countries, GroupM is the leading media investment management company in the world and the stewards of nearly one-third of all global advertising spend. The announcement was made at the TDWI World Conference and...

2010-01-27 13:19:00

Research Shows Transparency and Choice Significantly Increase Acceptance of Behavioral Ads WASHINGTON, Jan. 27 /PRNewswire-USNewswire/ -- Today, the Future of Privacy Forum (FPF) released the results of a research study which tested the effectiveness of using new icons and key phrases to provide web surfers with more transparency and choice about behavioral advertising practices. FPF launched the notices initiative in May 2009 and partnered with a number of divisions at WPP, the global...

2009-12-14 08:00:00

NEW YORK, Dec. 14 /PRNewswire/ -- WPP and GroupM, through the Media Innovation Group (MIG), and Compete, a Kantar Media company, have combined forces to evolve the B3 ad optimization product, enabling agencies and online advertisers to easily and effectively build custom advertising marketplaces. The combination of Compete's rich online consumer data with B3's platform delivers precise audience targeting by providing a customized inventory of the most effective online properties for a...

2009-10-19 10:50:00

NEW YORK, Oct. 19 /PRNewswire/ -- As the Direct Marketing Association (DMA) meets in San Diego, CA, this week to look at the future of the direct marketing industry, OgilvyOne Worldwide is reactivating the principles of David Ogilvy to bring creativity back to the direct response marketplace. Using the tools and techniques that have made direct marketing the hardest working discipline in the marketing tool-box, OgilvyOne is introducing "re:direct," a movement to reinvent direct...

2009-10-06 13:28:00

NEW YORK, Oct. 6 /PRNewswire/ -- TidalTV, the video advertising solutions provider, today announced it has been selected by GroupM, part of WPP, as a third-party technology partner for its advanced television initiative. As part of the agreement, TidalTV will handle GroupM's television advertising optimization and yield management for its addressable television media products. This new partnership with TidalTV comes as GroupM continues to strategically align its business with media...

2009-08-26 08:04:18

The head of Britain's biggest advertising group says he's cautious about predictions of an economic recovery, saying he fears a recessionary double dip. Martin Sorrell, chief executive of WPP, predicts continuing bleak market conditions in 2010, saying another recession may be in the offing when Western governments begin to tackle their massive budget deficits, The Times of London reported Wednesday. Referring to the shape of the recovery, Sorrell told The Times it would be neither a V nor a...

2009-08-07 10:33:00

NEW YORK, Aug. 7 /PRNewswire/ -- OgilvyInteractive was among the select companies that Forrester Research, Inc. invited to participate in its independent report, "The Forrester Wave(TM): U.S. Interactive Agencies - Strategy and Execution," Q3 2009. In this evaluation, OgilvyInteractive was cited as a Leader. The agency received full marks in three of the five Strategy criteria (Product/Services road map, Discovery and Innovation, and Focus and Reach) and a top score for Account Management....


Word of the Day
tessitura
  • The prevailing range of a vocal or instrumental part, within which most of the tones lie.
This word is Italian in origin and comes from the Latin 'textura,' web, structure.