Latest Wunderman Stories

NEW YORK, Feb. 9 /PRNewswire/ -- Initial research conducted by Wunderman, BrandAsset® Consulting, ZAAZ and Compete has found that the search engine consumers use to find a brand's website impacts their perception of that brand and impacts their decisions made while they're on the site. "Search begins with the choice of search engine," said David Sable, vice chairman and COO of Wunderman, one of the companies involved in the research. "What this means if you are managing a brand is this:...

SAN FRANCISCO, Sept. 16 /PRNewswire/ -- BuzzLogic, a media company that identifies and analyzes online conversations to help brands reach engaged audiences, today announced Eric Larsen as Executive Vice Chairman of its board of directors. Eric will play a significant day-to-day management role at BuzzLogic, and will be responsible for driving sales and revenue growth for the company, whose clients include some of the world's top agencies and brands. A former member of Young & Rubicam's...

NEW YORK, Aug. 12 /PRNewswire/ -- Gloria Gibbons, President of Ogilvy Healthworld EAME, and Donna Tuths, President of Ogilvy Healthworld North America, have been appointed Joint Worldwide CEOs of Ogilvy Healthworld, reporting to Ogilvy & Mather Global CEO Miles Young. In making the announcement, Mr. Young said, "Donna and Gloria are both consummate healthcare professionals; and they are also very complementary individuals. Their joint mandate is to drive the business as a truly global...

Former OgilvyOne Digital Director to Join as Senior VP Relationship LeadLONDON, July 16 /PRNewswire/ -- Global digital marketing agency Digitas (www.digitas.com) has hired Anne Davis as a Senior VP relationship lead working out of Digitas London. She joins from OgilvyOne Singapore where she was regional Digital Director for Asia Pacific and responsible for running the Unilever, Cisco, and Diageo businesses. As an experienced global client leader, she will play a critical role in growing...

MARYSVILLE, Ohio, July 14 /PRNewswire-FirstCall/ -- Team Detroit has been named agency of record for marketing communications planning for The Scotts Miracle-Gro Company portfolio of flagship lawn and garden brands. Deploying a unique agency model that combines the resources of WPP Group companies JWT, Y&R, Ogilvy, Wunderman and Mindshare under one roof, Team Detroit will handle ScottsMiracle-Gro marketing communications planning for the Scotts, Miracle-Gro, Ortho and Roundup brands....

CHICAGO and WILTON, Conn., July 14 /PRNewswire/ -- Euro RSCG Discovery, the North American data analytics, CRM and behavioral marketing agency network of Euro RSCG Worldwide, today announced Jatinder Singh has joined the agency as Managing Director, effective immediately. Singh will be based in the Wilton, Conn. office, and he will report to Euro RSCG Discovery CEO Zain Raj."The evolving landscape of marketing communications demands that we are more focused than ever on actionable...

Digital Agency Adds Senior Manager to Executive Team NEW YORK, March 31 /PRNewswire/ -- AKQA, the leading independent digital marketing agency, has announced that Jim Rossman will join AKQA as its President & Chief Operating Officer. Rossman is currently the Chief Operating officer at Digitas, the Publicis Groupe direct and digital marketing unit. "As we continue to rapidly expand, we want to add senior leadership to the AKQA executive team," said Tom Bedecarre, Chief Executive...

DALLAS, Feb. 3 /PRNewswire-FirstCall/ -- Southwest Airlines has selected Wunderman as its Agency of Record for the airline's award-winning frequent flyer program, Rapid Rewards. The account will be managed from Wunderman's Irvine, California office and will utilize the resources of the Wunderman network. Wunderman will be tasked with strategic, creative, and analytical responsibilities related to Rapid Rewards marketing communications programs. Southwest and the agency will work together...

PLEASANTVILLE, N.Y., Feb. 2 /PRNewswire/ -- Lara Bashkoff has been promoted to President, Global RDA Interactive (RDAi), responsible for all digital activities for The Reader's Digest Association, Inc. The announcement was made today by Mary Berner, RDA's President and Chief Executive Officer. Bashkoff, who will report to Berner and serve on the company's Executive Committee, will lead RDA's efforts to expand digital media and marketing globally including e-commerce and other...

DEARBORN, Mich., Dec. 1 /PRNewswire/ -- JWT Team Detroit has been named Agency of Record for Warrior Sports, a subsidiary of New Balance Corporation. Effective immediately, the Agency will assume creative, digital, account and media duties for the emerging global sporting goods, apparel and footwear company. Warrior Sports initially engaged the Agency in a consultancy role in an effort to focus the company's brand which has seen rapid growth fueled by acquisitions since its...