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Last updated on April 20, 2014 at 17:20 EDT

Latest Wunderman Stories

2009-02-03 10:00:00

DALLAS, Feb. 3 /PRNewswire-FirstCall/ -- Southwest Airlines has selected Wunderman as its Agency of Record for the airline's award-winning frequent flyer program, Rapid Rewards. The account will be managed from Wunderman's Irvine, California office and will utilize the resources of the Wunderman network. Wunderman will be tasked with strategic, creative, and analytical responsibilities related to Rapid Rewards marketing communications programs. Southwest and the agency will work together...

2009-02-02 13:15:00

PLEASANTVILLE, N.Y., Feb. 2 /PRNewswire/ -- Lara Bashkoff has been promoted to President, Global RDA Interactive (RDAi), responsible for all digital activities for The Reader's Digest Association, Inc. The announcement was made today by Mary Berner, RDA's President and Chief Executive Officer. Bashkoff, who will report to Berner and serve on the company's Executive Committee, will lead RDA's efforts to expand digital media and marketing globally including e-commerce and other...

2008-12-01 07:00:00

DEARBORN, Mich., Dec. 1 /PRNewswire/ -- JWT Team Detroit has been named Agency of Record for Warrior Sports, a subsidiary of New Balance Corporation. Effective immediately, the Agency will assume creative, digital, account and media duties for the emerging global sporting goods, apparel and footwear company. Warrior Sports initially engaged the Agency in a consultancy role in an effort to focus the company's brand which has seen rapid growth fueled by acquisitions since its inception...

2008-09-29 09:00:35

Today BLITZ, a leading interactive marketing agency, announced the launch of the online experience for Lincoln's newest luxury sedan, the 2009 Lincoln MKS. Lincoln worked with Wunderman - Team Detroit, to create a digitally-minded market introduction strategy to launch the MKS, centered on the new Lincoln brand featuring the first TV spot titled, "Effects - Starships Don't Need Keys" that debuted in July. BLITZ delivered the interactive experience that focuses on the technological...

2008-09-11 12:00:18

Visible Technologies, a leading provider of social media monitoring and engagement solutions, and Wunderman, the largest global marketing services network in the world, have joined in a unique partnership to drive social media strategies for the Wunderman Network's clients worldwide. Under the partnership, Wunderman Network agencies will use Visible Technologies' TruCast(R) monitoring, measurement and engagement platform in combination with Wunderman's insights, metrics and optimization...

2008-08-13 18:00:20

By Abdool, Anthony Car manufacturers once took their place proudly in the local community; now they can go online, ensuring they are represented everywhere. Ford's 'Feel Football' campaign is a great example of the brand as facilitator, uniting fans by giving them debating points, interviews with football legends, including Ruud Gullit and, oddly, former referee Anders Frisk. A 'Kick It and Win It' competition had asked fans to send in videos of themselves performing football tricks. The...