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2008-09-16 03:00:20

By Bokaie, Jemima Pernod Ricard plans to dilute a drive to launch flavoured variants of vodka brand Absolut, following its acquisition of the brand through its euro5.6m (Pounds 4.4m) purchase ofVin & Sprit from the Swedish government in April. Instead of adding one flavour every six months, the drinks giant said it will now do so only every one or two years. Its marketing activities, meanwhile, will focus on its original blue variant. The change in strategy comes weeks after Diageo...


Word of the Day
mallemaroking
  • Nautical, the visiting and carousing of sailors in the Greenland ships.
This word is apparently from a confusion of two similar Dutch words: 'mallemerok,' a foolish woman, and 'mallemok,' a name for some persons among the crew of a whaling vessel.