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Last updated on April 21, 2014 at 7:52 EDT

Latest Wyborowa Stories

2013-06-27 16:23:12

New York indie rock band signs global deal with the disruptive brand of flavored vodkas, and unveils an exclusive song and short documentary "A Day In A Life" today. NEW YORK, June 27, 2013 /PRNewswire/ -- The Virgins have partnered with ODDKA(®) by Wyborowa to convey the spirit of this new innovative vodka brand and its range of unconventional flavors. The American rock band that broke through in 2008 with hit song "Rich Girls" has recently come back to the forefront with the...

2008-09-16 03:00:20

By Bokaie, Jemima Pernod Ricard plans to dilute a drive to launch flavoured variants of vodka brand Absolut, following its acquisition of the brand through its euro5.6m (Pounds 4.4m) purchase ofVin & Sprit from the Swedish government in April. Instead of adding one flavour every six months, the drinks giant said it will now do so only every one or two years. Its marketing activities, meanwhile, will focus on its original blue variant. The change in strategy comes weeks after Diageo...