Latest Zicam Stories

2014-01-21 23:30:55

As Cold Season Peaks, Zicam® and Matrixx Initiatives Extend Successful “Shorten Your Cold & Seize The Day” Facebook Sweepstakes Bridgewater, New Jersey (PRWEB) January 21, 2014 If you could shorten your cold, how would you spend the extra day? That was the question thousands Americans answered in December during the “Shorten Your Cold & Seize the Day Sweepstakes,” sponsored by Zicam Cold Remedy. Marketing managers at Zicam said the Facebook promotion was so successful...

2013-12-16 23:22:19

New York-based Protagonist to Handle Traditional, Digital/Social and Experiential Marketing for the OTC Cold and Allergy Brand Bridgewater, New Jersey (PRWEB) December 16, 2013 Zicam®, the over-the-counter cold remedy and allergy brand owned by Matrixx Initiatives, Inc., has hired New York creative agency Protagonist, LLC, to handle all traditional, digital, and social marketing needs as the agency of record. Protagonist succeeds Grok, a New York advertising boutique. Zicam CEO...

2013-11-25 23:30:47

Zicam® on Hand at the Parade to Help Chicago Shorten Colds – and Battle the Cold Monster® – This Holiday Season (PRWEB) November 25, 2013 Chicago, Illinois: Beware, Chicago, the Cold Monster will be on the loose at this year’s McDonald’s Thanksgiving Parade. Luckily, Zicam Cold Remedy – the Pre-Cold® medicine that helps shorten colds – will be close by. In its first year as a Parade sponsor, Zicam will be presenting six parade groups during the nationally...

2013-10-23 23:31:14

Humorous new online video by Zicam® Cold Remedy shows the best way to spend a "sick day" Bridgewater, NJ (PRWEB) October 23, 2013 What if you could turn a sick day into an ordinary day off? A new video from Zicam®, a brand of cold remedy products, portrays exactly that fantasy. In the video, “What Really Happens on a Sick Day,” one husband outsmarts his wife by pretending to be sick on the couch when actually, he’s already recovering from his cold. The husband...

2013-10-17 23:02:34

CPG Veteran Joins Zicam® Brand Management Team at Matrixx Initiatives in New Jersey Bridgewater, New Jersey (PRWEB) October 17, 2013 In preparation for the fast-approaching cold and flu season, Bridgewater, N.J.-based Matrixx Initiatives, Inc., has hired CPG veteran Lori Norian as Vice President of Marketing on the popular Zicam® Cold Remedy brand. Under Norian’s tutelage, the Zicam® marketing team looks to boost awareness and household penetration, building on several...

Word of the Day
  • A Roman unit of weight, 1⁄1728 of a pound.
  • A weight of four grains used in weighing gold and precious stones; a carat.
  • In anatomy, a formation suggesting a husk or pod.
  • The lowest unit in the Roman coinage, the twenty-fourth part of a solidus.
  • A coin of base silver of the Gothic and Lombard kings of Italy.
'Siliqua' comes from a Latin word meaning 'a pod.'