Latest Zombie cookie Stories
BRUSSELS, November 15, 2012 /PRNewswire/ -- New TRUSTe privacy research published today shows that across Europe companies are heavily tracking online behaviour, consumers are highly aware of this activity, and consumers expect websites to get their permission before tracking their behaviour online. Yet despite the introduction of the EU Cookie Directive in May 2011, only a minority of companies are seeking consent from users before dropping cookies. The TRUSTe 2012 EU...
LONDON, October 30, 2012 /PRNewswire/ -- The first in-depth analysis of the impact of the EU Cookie Directive on websites shows that the majority of users are choosing to allow the use of third party advertising cookies and only a small minority (0.05% or 5 in 10,000) are choosing to only allow "Required" or "Functional" cookies. With the ICO due to publish a progress report on the Cookie Directive in November, these findings show that businesses can address the Directive and...
NEW YORK, Oct. 2, 2012 /PRNewswire/ -- The "Do Not Track" initiative, (a proposed HTTP header field that would request a web application to disable either their tracking or their cross-site tracking of a user) is picking up steam. Microsoft intends to enable Do Not Track by default within Internet Explorer 10 while Google Chrome, Mozilla Firefox and Apple Safari currently include the Do Not Track setting, though disabled by default. Behavioral targeter 33Across has already made a...
LONDON, September 6, 2012 /PRNewswire/ -- Three months since enforcement of the EU Cookie Directive in the UK began, TRUSTe, the global leader in data privacy management solutions, has released the results of an extensive study of compliance efforts to date. TRUSTe's analysis reveals that nearly two in three top UK websites have implemented at least some measures to address the Directive, including several who have implemented robust and user-friendly compliance solutions....
