October 28, 2013

Dining Out? Peer Pressure Affects Menu Choices

A new study from the University of Illinois says the peer pressure plays into our order at the table. After studying lunch receipts for three months, researchers concluded that when groups of people eat together in a setting where they have to announce their food choices, they tend to choose items from the same menu categories. They said we really don’t want to be so different from one another. The research showed that if a person’s peers were ordering higher calorie and more expensive food, then they felt happier about doing the same. The take away, it might be better to nudge people toward healthier friends, than to healthier food!

[ Read the Article: Study Shows Peer Pressure Can Influence Culinary Choices In Restaurants ]

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