July 31, 2014
The Slim By Design Menu
If you’ve ever ordered the wrong food at a restaurant, don’t blame yourself; blame the menu. What you order may have less to do with what you want and more to do with a menu’s layout and descriptions.
After analyzing 217 menus and the selections of over 300 diners, the Cornell study published this month in the International Journal of Hospitality Management showed that when it comes to what you order for dinner, two things matter most: what you see on the menu and how you imagine it will taste.
Credit: Brian Wansink, Cornell University Food and Brand Lab