May 7, 2012
New Spray Makes You Instantly Drunk, Instantly Sober
How would you like to get instantaneously intoxicated and then return to sobriety almost as fast without the effects of nauseating hangovers? If you answered yes to that question, then there is a new product coming to market that is just for you: The WAHH Quantum Sensations device.
But, before you run to the nearest store to get your hands on this revolutionary new alcoholic sensation, you may want to hear all the details first.
The WAHH Quantum Sensations device, designed and developed by French designer Philippe Starck and Franco-American scientist David Edwards, was unveiled in Paris last week. The duo claims the tiny dosage -- just 0.075 milliliters of alcohol -- will get you drunk in a matter of seconds, and then, in a “harmless” manner, return you to sobriety nearly as fast.
Edwards claims that, thanks to the way the specially designed mechanism shoots the liquid into your mouth, the effect is full and instantaneous. And once the effect disappears, you will feel just as fine as you did prior to using the spray. He also noted that you can use the spray and still pass any alcohol test after the fact.
The actual product announcement promises only “the briefest lightheadedness” and “the possibility of enjoying the pleasure of alcohol without the worrying about negative consequences.” The announcement also states that the spray has 1000 times less alcohol than a regular alcoholic beverage, meaning you would literally have to spray your mouth that many times to get the full effect of just one typical drink.
“The question is how to do good without doing harm. WAHHintoxication without its adverse effects,” said Starck during the unveiling.
The product will go on sale in Europe for 20 Euros ($26 US). Each capsule will offer 21 shots.
For Edwards, a professor at Harvard University, this is not his first go-around with specialty sprays. He launched the “Whif” in 2008 -- a device that lets users get the taste of foods such as chocolate and coffee without the need to actually eat or drink them. The Whif was a moderate success, with 400,000 units sold to date.
Edwards also invented the “Whaf” -- an ultrasonic system that mixes different liquids to create a cloud of flavor.
Pertaining to the WAHH, Robert Pandina, director of the Center of Alcohol Studies at Rutgers University in New Jersey, said the lightheadedness a user may feel could be a flavor-induced placebo effect.
He added that the effect is literal nonsense. “It is patently, physiologically impossible” to get intoxicated without sufficient alcohol getting to your bloodstream -- something that would never happen with a bit a spray. Even if you held a whole shot of 100-proof liquor in your mouth and waited for it to be absorbed, you´d wait for hours, he told USA Today.
And no matter how you get sloshed, there is no way to get instantly sober. “There´s no such thing as a free lunch and there´s no such thing as free intoxication,” he said.