By Jeff Hansel, Post-Bulletin, Rochester, Minn.
Jul. 17–Olmsted Medical Center officials have taken a leap forward while looking back at the past.
The organization held a 60th birthday party Tuesday, replete with birthday cake and a room filled with Rochester Area Chamber of Commerce members.
The public event included the unveiling of a new logo and organizational motto that says “good health starts with great care.” The event included a new push to swing the spotlight squarely onto OMC.
“The Olmsted Medical Center, and its predecessors, has always kept a low profile,” said OMC’s president, Dr. Roy Yawn. “In fact, it’s been so low that people can live here for years and never know what it is… It’s time to raise that profile a bit.”
With the unveiling of its new logo and motto, the medical center has begun a very public effort to raise its image.
“Our long-term strategy is growth. That means patient services, adding doctors,” Yawn said. The organization has plans over the next few years to increase services and to expand facilities, but Yawn declined to describe specifics of projects still in the planning stages.
Plans so far call for growth in three areas:
–Patient volume
–Community awareness
–Philanthropy
This year begins the clinic’s 60th year of operation, and community members can expect the same care, but new services.
Already, Olmsted Medical Center has opened two FastCare Clinics in Rochester’s Shopko stores, spawning a spate of convenience retail clinics that now include Target Clinic and Mayo Express Care.
“We are going to rely on philanthropy to a greater extent probably than we ever have been before,” Yawn said. Several future projects will be supported by philanthropy, including facility expansion and increased services.
“We have ideas. We have some plans. But these are not specific enough to be taken public right now,” Yawn said.
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